Account-Based Marketing (Abm) Manager

Who You Are

• You have 2–4 years of B2B marketing experience, ideally focused on account-based strategies.
• Proven success working with direct sales teams and achieving tangible pipeline or revenue impact.
• Familiarity with ABM platforms (Demandbase, 6sense, or Terminus) and standard MarTech/CRM tools (Salesforce, Marketo, HubSpot, etc.).
• Ability to create, manage, and analyze multi-channel marketing campaigns (emails, events, webinars, direct mail, etc.).
• Strong communication and stakeholder management skills; comfortable presenting to internal teams and external clients.
• Highly organized and detail-oriented; able to manage multiple client initiatives simultaneously in a fast-paced, fluid agency environment.
• Self-starter who brings fresh ideas and thrives on making B2B marketing more strategic and personalized.

What You'll Do

• Design and orchestrate 1:many and 1:few ABM campaigns for multiple B2B clients, ensuring each program is aligned to the client’s business objectives.
• Drive integrated multi-channel campaigns (e.g., digital ads, content marketing, email nurture, webinars, live events, direct mail) that engage target accounts and accelerate pipeline.
• Serve as the liaison between our agency, client marketing leads, and sales stakeholders to ensure consistent messaging and strategic alignment throughout the funnel.
• Coordinate with internal teams—such as content, design, digital marketing, and operations—to launch and optimize ABM plays on time and within budget.
• Continuously measure and analyze ABM performance using MarTech tools (e.g., Demandbase, Salesforce, Marketo, ON24, etc.) to identify bottlenecks or opportunities.
• Present regular performance metrics (pipeline contribution, ROI, account engagement) to agency leadership and client stakeholders, making data-backed recommendations for optimization.
• Provide sales teams with relevant playbooks, collateral, and training to maximize campaign impact.
• Coordinate with client-facing teams to gather feedback, adjust tactics, and synchronize outreach efforts.
• Manage the ABM portion of each client’s marketing budget, prioritizing spend to maximize ROI.
• Oversee the project timeline and deliverables, adhering to contractual hours and meeting client expectations.

Contract Details

• Hours: 10–20 hours/week (flexible based on client needs and campaign cycles)
• Location: Remote-friendly (our agency is distributed)
• Compensation: Hourly or retainer-based, commensurate with experience and scope of responsibilities