Account Based Marketing Manager

United States, Remote (FL preferred)

About PeopleOne Health

PeopleOne Health is one of the fastest-growing providers of value-based primary care. Funded by employers, our model delivers a wide range of prevention and treatment services for both physical and mental health needs. Our health centers deliver comprehensive care and significant savings for employers and employees by keeping people healthier.

About The Role

We are looking for our first ABM-focused growth marketer. You will own our end-to-end client acquisition strategy across segments including enterprise and medium groups, and will execute across online and offline channels to acquire new clients.

In this role, you'll lead our account-based marketing (ABM) strategy, execute targeted campaigns, and drive growth through a mix of digital and traditional marketing tactics. This role offers an exciting opportunity to shape our ABM and growth marketing strategies while working closely with Sales to drive real business impact. The ideal candidate has a strong background in B2B marketing, with experience in both ABM and growth marketing strategies.

Responsibilities

● Develop and execute a comprehensive ABM strategy in close partnership with Sales and Marketing leadership, balancing making a series of bets in key segments and industries while focusing on reaching priority accounts

● Be responsible for a percentage of the sales pipeline, driving lead generation and influencing opportunities across all sales stages

● Plan and execute multi-channel ABM campaigns, including LinkedIn advertising, webinars, content marketing, and lifecycle marketing initiatives

● Establish and maintain marketing operations fundamentals, including reporting, analytics, email and marketing technology stack optimization

● Implement and optimize digital marketing strategies across various channels to support sales-led growth

● Develop and manage a program of marketing experiments, including newsletters, sponsorships, and scaled events

● Collaborate with cross-functional teams (Marketing, Data, Client Success, and Product) to align strategies and maximize impact Account Based Marketing Manager

You may be a good fit if you:

● Have 7+ years of B2B marketing experience in both startups and hyper-growth/scaled technology companies, with at least 2 years of owning the strategy and execution for Account-based Marketing (ABM) and Enterprise Demand Generation

● Strong familiarity with marketing a business solution to HR and Finance leaders and decision-makers in employee benefits and healthcare

● Possess extensive experience running, building, and managing Demand Generation and Growth Marketing campaigns on platforms like LinkedIn Ads, Google Ads, etc. and havemanaged marketing budgets

● Have worked side-by-side with sales teams to accomplish ambitious revenue goals

● Have experience in content marketing, webinar production, and lifecycle marketing

● Define buyer personas within accounts, crafting messages that align to personal challenges and expected business outcomes

● Monitor key performance indicators for ABM programs across multiple tactics and ensure continuous improvement and effectiveness of prospecting and marketing tactics.

Requirements

● 7+ years of experience in ABM/Field Marketing in a B2B environment

● Proven track record of managing integrated B2B marketing campaigns using tactics that include webinars, digital advertising, and social media

● Familiarity with the employee benefits sales cycle and how to employ marketing communication strategies to nurture and engage

● Excellent project management skills

● A strong team player who thrives in a collaborative environment, with the ability to build relationships with key stakeholders within the marketing and sales teams

Here at PeopleOne Health your capabilities are important, but culture fit is essential. We move fast, are eager to listen to our members, take a first principles approach to solving problems, and value learning and the ability to change our minds. Most importantly, we're here to change how healthcare is delivered and to impact our members, clients and the communities that we mutually serve. Our ability to make a difference starts with our people. We would love to work with you!

Job Type: Full-time

Pay: $89,280.00 - $133,920.00 per year

Benefits:

• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday

Work Location: Remote