Account Based Marketing Manager

Full Time • Cleveland, OH, United States of America

79,861 - 101,121 (Yearly) Added 5 hours, 23 minutes ago

Summary

LOCATION

Hybrid working model (3 days in-office at HQ in Solon, Ohio and 2 days remotely)

QUALIFICATIONS

At least 2 years of Account Based Marketing experience, familiarity with ABM technologies (6Sense preferred), experience with Marketing Automation and CRM technologies (Pardot & Salesforce a plus), strong organizational and data-driven mindset, and ability to manage projects in fast-paced environments.

RESPONSIBILITIES

Develop and implement Account-Based Marketing strategies, manage account marketing budget, collaborate across teams to execute integrated marketing plans, evaluate and report on campaign effectiveness, and create custom messaging for targeted marketing programs.

INDUSTRY

Real Estate Software Solutions

SHORT DESCRIPTION

MRI Software is seeking an Account Based Marketing Manager to lead ABM campaigns aimed at enhancing client engagement and driving pipeline growth in key vertical markets.

From the day we opened our doors in 1971, MRI Software has built flexible, game-changing real estate software solutions to improve people’s lives. The only way to carry out that mission is to hire the absolute best employees on earth. People like you.

Work hard, play hard. Always. Our relentless commitment to client success, our employee resource groups and our promise to empower our teams to reach their full potential are a few examples of what makes MRI Software special.

And we’re passionately dedicated to creating a work environment that you look forward to every single day. That’s why we invest heavily in our employee engagement, so you enjoy the tech industry’s best perks. Together with the whole Pride, (lion roar for "family") employees, customers, and partners, we’re on a mission to break new ground and lead the real estate industry into a digital-first future.

We understand the need to provide a flexible working environment partnered with team collaboration and socialization. Therefore, we operate a hybrid working model with 3 days in-office and 2 days remotely. This role is based at our HQ in Solon, Ohio.

Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

The Role:

MRI Software is seeking a talented Account Based Marketing (ABM) Manager. The ABM Manager is responsible for the strategy and implementation of ABM campaigns and tactics to drive pipeline from key account lists of prospects and existing clients (developed in collaboration with Sales and Marketing) in key vertical markets. This role will create ABM strategies with a data-driven approach, continually testing and evaluating success of campaigns. The ABM Manager collaborates closely across marketing, sales, and SDR teams for a fully integrated approach.

You Will:

Develop Account-Based Marketing strategies and plans for MRI’s go to market priorities, fully aligned with sales and marketing objectives
Implement marketing plans that accelerate the achievement of account team goals and which include an integrated approach of both online and offline tactics such as live and virtual events, digital assets and campaigns, social/paid media campaigns, email campaigns, content marketing campaigns, website personalization etc.
Manage account marketing budget and work with marketing, sales, and external agencies to execute campaigns and tactics
Work as part of the North American Marketing team to design and scale best practice ABM tools and mechanisms which continue to raise the bar
Collaborate with marketing and sales operations on developing the appropriate marketing metrics including visibility into marketing campaign results and measurement of campaign effectiveness, lead generation, opportunity creation, service adoption, pipeline contribution, and ROI of our marketing efforts within the account.
Develop custom messaging and assets as needed to drive the development of custom 1:1 account marketing programs which address specific customer challenges.
Work closely with the appropriate Marketing teams aligned with the customer industry sector to leverage best practice content and assets.

You Have:

At least 2 years of Account Based Marketing experience leading marketing for priority accounts or market segments
Experience with Account Based Marketing technologies (6Sense experience a plus)
Familiarity with Marketing Automation and CRM technologies (Pardot & SalesForce knowledge a plus)
Highly organized, data-driven and detail oriented
Thrives in a fast-paced environment with the ability to prioritize, pivot and problem-solve
Interested in building programs and processes from the ground up and comfortable in ambiguous environments
A strong team player – comfortable and motivated working in a collaborative environment
Approximately 5% travel within US

We’re obsessed with making this the best job you’ve ever had!

We want our teams to love working here, so we’ve created some incredible perks for you to enjoy:

Join our employee-led groups to maximize your experience at work such as our Diversity, Equity and Inclusion committee, employee resource groups such as Women and Allies, and our Pride Event Group
Enjoy peace of mind over yours and your family’s health with our medical coverage options and HSA benefit
Invest in our competitive 401k plan and help set you up for your future
Big on family? So are we! We understand family is important and being able to spend quality time with your family is a wonderful experience. Our Parental Leave Program is designed to give you the opportunity to spend even more time with your new arrival(s)
Enjoy a fantastic work-life balance with 20 days PTO plus observed Holidays, plus 16 hours of ‘Flexi’ time a year
Further your professional development and growth with our generous Tuition Reimbursement offerings
Enjoy the flexibility of working from anywhere in the world for two weeks out of the year

At MRI,

our company culture

is more than a talking point – it’s what makes us shine! We value your hard work and encourage you to be your whole self while you do it. Passion, integrity, and inclusion mixed with a healthy dose of fun is what makes us the best fit for your next career move!

MRI continues to strive to amaze as a global industry leader in real estate software. Whether you are joining as a new pride member or bringing your expertise back, your talent is important to maintaining MRI’s high client experience standard and continuing our growth in the PropTech space.

Amazing growth takes amazing employees. Are you up to the challenge?

We are not accepting unsolicited resumes from agencies and/or search firms for this job posting.

Environmental Conditions
This person will work predominantly in an office type environment.

Physical Demands
While performing the duties of this job, the employee is regularly required to sit up to 8 or more hours a day. The employee is frequently required to see, hear and speak. The employee may be required to work at a computer work station for more than 5 hours a day.

Mental Demands
Reading, studying focused listening, auditing, inspecting, proofreading, and evaluating required. Ability to give, receive, and analyze information and prepare written materials. Ability to communicate effectively (verbal and written); interpret policy, procedures, and data.

MRI Software is an Equal Opportunity Employer. Regardless of your race, color, religion, sex, national origin, sexual orientation, gender identity, disability, age, veteran status, you are welcome here.

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