TigerConnect

Account-Based Marketing Manager

Full Time • Santa Monica, CA, United States of America

66,000 - 126,000 (Yearly) Added 1 day, 13 hours ago

Summary

LOCATION

Santa Monica, California (Remote flexibility available)

QUALIFICATIONS

Bachelor's or master's degree in marketing or related field, 5+ years in B2B marketing with 3+ years focused on account-based marketing, proficiency in ABM platforms and CRM tools, strong analytical, collaboration, and communication skills.

RESPONSIBILITIES

Lead account-based marketing strategies, collaborate with marketing and sales teams, analyze account insights, manage ABM tools, optimize campaigns, track digital marketing performance, and create personalized content for stakeholders.

INDUSTRY

Healthcare IT / B2B SaaS

SHORT DESCRIPTION

Seeking a results-driven B2B SaaS Account-Based Marketing Manager to execute targeted marketing strategies that enhance engagement and revenue within key accounts in the healthcare sector.

TigerConnect transforms healthcare with the industry’s most widely adopted clinical collaboration platform – uniquely modernizing the way doctors, nurses, care teams, patients, and data connect. With solutions spanning care team communication, scheduling automation, alarm management and event notifications, nurse call, patient engagement and more, we accelerate productivity, reduce costs, and improve patient outcomes, safely and securely. More than 8,000 healthcare organizations trust us to deliver enterprise-ready solutions, making this possible with the right group of dedicated, thoughtful trailblazers. Today, private practice doctor’s offices, small and large hospice centers, and some of the largest healthcare organizations in the United States rely on TigerConnect. We’re a fun, hungry, smart, innovative group of eclectic people who are passionate about transforming the way clinical care teams work and communicate.

We are seeking a results-driven B2B SaaS Account-Based Marketing Manager to lead and execute targeted marketing strategies that drive engagement within our target account list resulting in creating more pipeline opportunities and revenue for the business. This role requires a strategic thinker with expertise in account-based marketing, B2B SaaS and a plus if you have previous experience working in Healthcare IT sector.

What You’ll Be Doing:

Implement and drive an account-based marketing strategy that aligns and adapts with our business goals by understanding the unique challenges and opportunities in the healthcare IT space
Collaborate with the marketing and sales team to refine a targeted ABM strategy and plan, focusing on engaging and driving growth within key strategic accounts
Deep understanding of go-to-market channels (including digital and paid media) to activate effective and highly targeted customer specific campaigns and nurture programs
Manage ABM tools and technologies to execute and track campaign performance, ensuring alignment with broader marketing goals
Analyze account insights, intent data, and engagement metrics to optimize campaign effectiveness and ROI
Continuously test and iterate on campaign elements to optimize performance and manage budgets effectively
Track the performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
Stay up to date with ABM trends and best practices, continuously refining strategies to maximize impact against strategic accounts
Create compelling, personalized content that resonates with enterprise stakeholders across their buying journey

What You Bring:

Bachelor’s or master’s degree - in marketing or a related field
5+ years of experience in B2B marketing, with at least 3+ years focused on account-based marketing ownership
Proficiency in conducting marketing research and analyzing data - identify insights and optimize campaigns
Experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate by creating compelling content and campaigns
Proficiency in ABM platforms (e.g. DemandBase), CRM tools (e.g., Salesforce, Marketing) and reporting capabilities
Strong collaboration and communication skills to effectively work with sales, marketing, external agencies and other relevant cross-functional teams
Proven success in driving measurable business outcomes through ABM initiatives and programs

How We Pay:

We believe in paying fairly and equitably based on a number of factors including but not limited to work experience, interview performance, internal equity, geography, and expected level of responsibilities
We are targeting a base salary from $66,000 to $126,000
You will also be able to participate in our annual corporate bonus program

Perks & Benefits We Offer:

Enjoy remote flexibility with teams across the US and globally - plus prime office space in Santa Monica, California
Excellent Medical, Dental, and Vision insurance for you and your family plus a 401k match
Focus on your well-being through our wellness reimbursement program and company-wide wellness days (extra days off to rest and recharge)
Our flexible time off lets you work hard and play hard—on your schedule
Join a mission-driven team committed to making a real impact in the world of healthcare

Our mission is to provide a healthcare communication solution that radically improves the way care is delivered. We’ve been recognized as one of the

Best Places to Work

in Los Angeles (2022, 2023, 2024, 2025), as well as on the list of

Best Paying Companies

(2022) with the

Best Perks & Benefits

(2022). We were also honored to be named to Inc. 5000’s list of

Fastest Growing Companies

(2023).

TigerConnect is an equal opportunity employer and values diversity at our company! We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

About TigerConnect

TigerConnect is on a mission to transform and improve communication and workflows in hospitals and the healthcare industry overall. This is without a doubt a tall task, but one that we’ve been solving since 2010 and will continue to tackle with the right group of dedicated, thoughtful trailblazers. Headquartered in Santa Monica, California, and with team members across seven countries, TigerConnect believes that the people building and supporting our products are the core to our success. From our outstanding benefits package to our focus on mental health & wellbeing to our life-saving products — working at TigerConnect allows you to build partnerships and truly make an impact on how healthcare communication is delivered.

Tailor Your Resume to Match this Job!

Apply

Share with Friends!