Account-Based Marketing Operations Manager

At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at—all from Day One.

Job Description

U.S. Bank is seeking an Account-Based Marketing Operations Manager to join our Wealth, Corporate & Institutional Banking Marketing (WCIB Marketing) go-to-market team. Reporting to the go-to-market team lead, this role is responsible for managing the infrastructure that supports our marketing initiatives. It focuses on ensuring seamless operational execution of our go-to-market strategies, working in close cooperation with marketing, sales, analytics, and technology teams.

Responsibilities

• Collaborates closely with sales teams to define target account lists, ensuring they are actionable and effectively integrated into marketing strategies.
• Prepares account research and analysis to drive strategy, building Ideal Customer Profiles (ICPs) and buying committees, and identifying Total Addressable Market for campaigns using first-and-third-party data.
• Develops and implements initiative-specific account segmentation to ensure each account receives relevant messaging, tailored to their stage in the buyer’s journey.
• Works with sales, marketing, technology and other enabling teams to champion data accuracy and completeness, driving precision in targeting efforts.
• Ensures infrastructure is built to facilitate marketing/sales handoff.
• Leverages existing client data to analyze successes and identify opportunities to penetrate the market, providing actionable insights to inform go-to-market strategies.
• Serves as a key point of contact and critical partner to analytics and technology teams, ensuring seamless integration of tools, data flow, and processes required for successful operations.
• Ensures campaigns are tracked accurately, optimized for performance and executed efficiently.
• Monitors marketing-influenced lead generation activity and progression, and sales opportunity pipeline.
• Identifies opportunities to streamline workflows, reduce inefficiencies and enhance productivity, collaborating closely with risk.

Basic Qualifications

• 5+ years of experience in a B2B Marketing Operations or Account-Based Marketing role
• Banking industry or experience working in a highly regulated sector
• Experience with firmographic segmentation such as revenue, employee size, needs-based, and industry/verticals.
• Experience with Account Based Marketing platforms
• Experience with CRM systems
• Experience with marketing automation software
• Able to clearly articulate concepts to key stakeholders
• Strong project management, prioritization, and organizational skills
• Demonstrated ability to achieve results working cross-functionally with sales, marketing, and product teams
• Self-starter, demonstrating initiative and critical thinking

Location Expectations
The role offers a hybrid/flexible schedule, which means there's an in-office expectation of 3 or more days per week and the flexibility to work outside the office location for the other days.

If there’s anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants.

Benefits:

Our approach to benefits and total rewards considers our team members’ whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following (some may vary based on role, location or hours):

• Healthcare (medical, dental, vision)

• Basic term and optional term life insurance

• Short-term and long-term disability

• Pregnancy disability and parental leave

• 401(k) and employer-funded retirement plan

• Paid vacation (from two to five weeks depending on salary grade and tenure)

• Up to 11 paid holiday opportunities

• Adoption assistance

• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

EEO is the Law

U.S. Bank is an equal opportunity employer committed to creating a diverse workforce. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors.

E-Verify

U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services.

The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on the location of the role. In addition to salary, U.S. Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase 401(k) contribution and pension (all benefits are subject to eligibility requirements). Pay Range: $105,400.00 - $124,000.00 - $136,400.00

U.S. Bank will consider qualified applicants with arrest or conviction records for employment. U.S. Bank conducts background checks consistent with applicable local laws, including the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act as well as the San Francisco Fair Chance Ordinance. U.S. Bank is subject to, and conducts background checks consistent with the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA). In addition, certain positions may also be subject to the requirements of FINRA, NMLS registration, Reg Z, Reg G, OFAC, the NFA, the FCPA, the Bank Secrecy Act, the SAFE Act, and/or federal guidelines applicable to an agreement, such as those related to ethics, safety, or operational procedures.

Applicants must be able to comply with U.S. Bank policies and procedures including the Code of Ethics and Business Conduct and related workplace conduct and safety policies.

Job postings typically remain open for approximately 20 days of the posting date listed above, however the job posting may be closed earlier should it be determined the position is no longer required due to business need. Job postings in areas with a high volume of applicants, such as customer service, contact center, and Financial Crimes investigations, remain open for approximately 5 days of the posting listed date.