Account Manager

An account manager in a digital marketing agency plays a vital role as the liaison between the agency and its clients. Their responsibilities are both client-facing and internal, ensuring that campaigns are delivered on time, within budget, and exceed client expectations. Below is an overview of their key roles and responsibilities:

1. Client Relationship Management

• Act as the primary point of contact for clients, maintaining strong relationships through clear and consistent communication.
• Understand client goals and expectations to ensure alignment with the agency's strategy and execution.
• Provide updates and reports on campaign performance, progress, and ROI.
• Manage client expectations by setting realistic timelines and deliverables.
• Address client concerns and act swiftly to resolve any issues.

2. Campaign Strategy and Execution

• Work closely with the strategy and creative teams to develop customized marketing plans based on the client’s goals.
• Ensure campaign strategies align with the client’s brand and objectives.
• Monitor campaign progress to ensure goals are being met.
• Provide insights or adjustments based on data analysis and performance metrics.

3. Project Coordination

• Coordinate between various teams within the agency (e.g., design, content, paid media, SEO) to ensure seamless execution.
• Develop and manage project timelines, ensuring all deliverables are on schedule.
• Keep the client updated on milestones and deliverables, avoiding any miscommunication.

4. Budget Management

• Manage client budgets effectively, ensuring campaigns remain cost-efficient and profitable.
• Provide clients with accurate billing and financial updates.

5. Upselling and Retention

• Identify opportunities to upsell additional services that could benefit the client’s business.
• Focus on client retention by delivering measurable results and value.
• Propose strategies to expand the scope of work based on client needs.

6. Reporting and Analytics

• Regularly present performance reports to clients, highlighting successes and areas for improvement.
• Translate complex analytics into clear, actionable insights for the client.
• Ensure that Key Performance Indicators (KPIs) are tracked and met.

7. Team Collaboration

• Work with internal teams to ensure everyone is aligned on the client’s goals.
• Provide clear briefs and feedback to team members to streamline processes.
• Be the advocate for the client within the agency while balancing internal workload and priorities.

8. Staying Informed

• Keep up with the latest trends, tools, and technologies in digital marketing to offer innovative solutions to clients.
• Educate clients on new opportunities or industry changes that could impact their campaigns.

Key Skills for an Account Manager

• Strong communication and interpersonal skills.
• Excellent organizational and multitasking abilities.
• Problem-solving mindset and attention to detail.
• Knowledge of digital marketing tools, platforms, and metrics (e.g., Google Ads, Facebook Ads, SEO, content marketing).
• Proficiency in reporting tools like Google Analytics and project management software.

The role of an account manager is to act as a trusted advisor and advocate for the client while ensuring the agency delivers high-quality work, driving both client satisfaction and agency growth.

Job Type: Full-time

Pay: $65,000.00 - $68,000.00 per year

Benefits:

• 401(k) matching

Schedule:

• 8 hour shift

Work Location: In person