Acquisition Marketing Analyst

Full Time • Littleton, CO, United States of America

54,650 - 78,100 (Yearly) Added 4 hours, 54 minutes ago

Summary

LOCATION

Not specified

QUALIFICATIONS

Bachelor's or Master's degree in Marketing, Business, Analytics, or a related field; 3+ years of experience as a Marketing Analyst or similar role, preferably in eCommerce and/or Amazon marketplace management; proficiency in data analysis and visualization tools such as SQL, Python, Tableau, Google Analytics, or Adobe Analytics.

RESPONSIBILITIES

Analyze acquisition marketing performance data, monitor KPIs to evaluate marketing campaigns, develop digital acquisition strategies, optimize marketing campaigns across digital channels, manage the Amazon Seller Central account, conduct competitive analysis, prepare reports and insights, collaborate with cross-functional teams, and stay updated on industry trends for continuous learning.

INDUSTRY

Wireless Telecommunications and eCommerce

SHORT DESCRIPTION

Seeking an experienced acquisition marketing analyst to drive data-driven strategies and optimize marketing performance for DISH's Boost Mobile and Gen Mobile brands.

Company Summary:

DISH, an EchoStar company, has been reimagining the future of connectivity for more than 40 years. Our business reach spans satellite television service, live-streaming and on-demand programming, smart home installation services, mobile plans and products and now we are building America’s First Smart Network™.

Today, our brands include EchoStar, Hughes, DISH TV, Sling TV, Boost Mobile and Gen Mobile.

Department Summary:

Our Retail Wireless team, serving our Boost Mobile and Gen Mobile brands, is redefining consumer expectations through new platforms, new business models and new ways of thinking. Equipped with a first-of-its-kind 5G network, a passion for change and the power to drive it, we’ll emerge as the nation’s fourth facilities-based wireless carrier and a disruptive force in the market at large.

Job Duties and Responsibilities:

We are seeking an experienced acquisition marketing analyst to join our team and take the lead analyzing our acquisition marketing performance. In this role, you will serve as the main point of contact for marketing stakeholders and our marketing partners, providing insights and analysis on acquisition efficiency, mix, strategy, etc. in order to optimize performance and customer quality. Additionally, this role will collaborate closely with our customer lifecycle analytics and marketing data science teams for cross functional analytics leveraging insights throughout our organization. Your leadership will be crucial in driving innovative data-driven strategies to enhance our marketing efficiency and strategy.

Key Responsibilities:

Data Analysis: Utilize analytics tools to gather, analyze, and interpret data related to website traffic, user behavior, conversion rates, and sales performance on both the eCommerce website and Amazon.com
Performance Tracking: Monitor key performance indicators (KPIs) such as traffic sources, click-through rates, conversion rates, average order value, and return on ad spend (ROAS) to evaluate the effectiveness of marketing campaigns and initiatives
Digital Acquisition Strategy: Develop and implement digital acquisition strategies to drive qualified traffic and increase sales on the eCommerce website and Amazon.com; this may include search engine optimization (SEO), paid advertising (PPC), social media marketing, email marketing, affiliate marketing, and other digital channels
Campaign Optimization: Optimize marketing campaigns across various digital channels to improve ROI and maximize sales; conduct A/B tests, multivariate tests, and audience segmentation to identify the most effective strategies and tactics
Amazon Marketplace Management: Manage the Amazon Seller Central account, including product listings, pricing strategies, inventory management, advertising campaigns, and performance optimization to increase visibility, sales, and profitability on the platform
Competitive Analysis: Monitor competitor activity and market trends on both the eCommerce website and Amazon.com; identify opportunities for differentiation, product positioning, and promotional strategies to gain a competitive edge
Reporting and Insights: Prepare regular reports and dashboards to communicate performance metrics, insights, and actionable recommendations to stakeholders; provide insights into customer behavior, purchasing patterns, and market dynamics to inform decision-making and strategy development
Cross-Functional Collaboration: Work closely with cross-functional teams including marketing, marketing partners, product marketing, and IT to align marketing analytics efforts with business objectives and priorities; collaborate on campaign planning, execution, and optimization
Continuous Learning and Innovation: Stay abreast of industry trends, emerging technologies, and best practices in marketing analytics, digital marketing, and eCommerce; proactively seek out opportunities for innovation and experimentation to drive business growth

Skills, Experience and Requirements:

Education and Experience:

Bachelor's or Master's degree in Marketing, Business, Analytics, or related field
3+ years experience as a Marketing Analyst, Digital Marketing Specialist, or similar role, preferably in eCommerce and/or Amazon marketplace management
3+ years in data analysis and visualization tools such as SQL, Python, Tableau, Google Analytics, or Adobe Analytics

Skills and Qualifications:

Strong analytical skills with the ability to collect, organize, analyze, and interpret large datasets
Familiarity with eCommerce platforms (e.g., Magento, Shopify, WooCommerce, Magento) and Amazon marketplace dynamics
Proficiency in digital marketing tools and platforms such as Google Analytics, Google Ads, Facebook Ads Manager, Amazon Marketing Cloud, and other relevant tools
Familiarity with statistical analysis techniques, A/B testing methodologies, and marketing attribution modeling
Excellent communication skills with the ability to present findings and recommendations to stakeholders at all levels
Detail-oriented with a proactive approach to problem-solving and optimization
Ability to work effectively in a fast-paced, dynamic environment and manage multiple projects simultaneously

This role offers an exciting opportunity to drive sales and revenue growth through digital acquisition and marketing strategies on both our eCommerce website and Amazon.com. If you are passionate about data-driven marketing, eCommerce, and marketplace management, we would love to hear from you!

Benefits:

We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: DISH Benefits.

The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level, and competencies; compensation is based on the role's location and is subject to change based on work location.

Candidates need to successfully complete a pre-employment screen, which may include a drug test and DMV check. Our company is committed to fostering an inclusive and equitable workplace where every individual has the opportunity to succeed. We are dedicated to providing individuals with criminal or arrest records a fair chance of employment in accordance with local, state, and federal laws.

The posting will be active for a minimum of 3 days. The active posting will continue to extend by 3 days until the position is filled.

Salary Range: USD $54650.00 - $78100.00 / Year

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