Activation Director (Paid Media & Email)

The Role
The Client Strategy Director for Activation supports Indie Consulting’s service teams in delivering cutting-edge growth marketing strategies. Collaborating closely with the CEO and Service Team Leads, this marketing leader will concentrate on driving client growth through tactical execution, optimizing marketing campaigns, and building a high-performing team of growth marketing experts. This role will be pivotal in shaping and executing Indie Consulting’s activation strategy.

Who We Are
Founded in 2019, Indie has evolved into a team of 20 experienced marketers across the U.S. We are a data-driven marketing consultancy providing in-sourced talent to collaborate on digitally-led strategy, brand activation, optimization, and upskilling. Our values—understanding, making a difference, curiosity, commitment, and leadership—guide our work. We serve a diverse range of clients from startups to multi-national CPGs, focusing on both strategy and tactical execution. Our team of ambitious learners is dedicated to performance-driven marketing rooted in empathy.

Responsibilities
The Client Strategy Director for Activation will oversee and advance Indie Consulting’s client services with a focus on go to market growth marketing tactics. As a Client Strategy Director, you will:

• Lead a portfolio of client accounts with a focus on driving measurable growth.
• Manage a team of full-time employees and contractors to implement best-in-class growth marketing strategies.
• Balance long-term planning (12 months+) with short-term activation tactics to achieve and exceed revenue goals.
• Analyze client business challenges and opportunities to recommend and execute data-driven, growth-focused marketing tactics.
• Drive the implementation of Indie’s activation strategy, ensuring alignment with client objectives and business goals.
• Lead cross-functional teams to execute campaigns, optimize workflows, and deliver results.
• Utilize creative problem-solving skills to find mutually beneficial solutions for Indie and our clients.
• Demonstrate a deep understanding of various business models and apply growth marketing principles to solve client challenges.
• Guide the Indie team in developing and executing growth marketing plans that meet client objectives.
• Continuously optimize campaign workflows and processes to enhance client outcomes.
• Rapidly acquire business acumen across multiple verticals to become a trusted expert in growth marketing.
• Develop and maintain strong engagement plans with clients and partners.
• Champion thought leadership in growth marketing tactics and activation strategies.
• Contribute to the creation and refinement of client-facing playbooks and ways of working.
• Inspire and mentor direct and indirect reports with a passion for all aspects of growth marketing.
• Identify and capitalize on new opportunities for clients, translating them into actionable strategies and profitable initiatives.
• Lead cross-functional teams in the development of project briefs, proposals, and new business opportunities.
• Upskill the team in translating business goals into actionable growth marketing strategies, critical thinking, and effective communication.
• Perform other duties as assigned by the CEO.

Who You Are

• Proven experience in digital marketing and media with a strong focus on growth marketing tactics. Experience in media buying/planning or working with global teams is a plus.
• Extensive experience in developing and managing client strategies, particularly with a focus on driving growth through paid, earned & owned marketing activation.
• A successful track record in creating and implementing multi-year growth plans for clients.
• Ability to introduce and evangelize innovative growth marketing tactics and activation strategies.
• Strong relationship-building skills with internal and external stakeholders, including executive teams and industry groups.
• Expertise in media, marketing, and technical subject matter with the ability to communicate complex ideas effectively.
• In-depth understanding of growth marketing strategies, including how data, media, owned platforms, measurement, and technology drive client success.
• Skilled in leveraging people, resources, and services to achieve company objectives.
• Ability to promote service offerings, nurture leads, and close deals to meet and exceed revenue targets.
• Excellent negotiation and influencing skills.
• Highly organized with strong attention to detail.

Skills, Knowledge & Qualifications

• 10+ years of experience in a strategic or client services role, preferably in a professional services, agency, or consulting environment.
• Demonstrated success in balancing business development with managing an existing client portfolio.
• Experience leading marketing projects from discovery through execution, with a focus on growth marketing tactics.
• Deep understanding of omnichannel marketing, branding, and emerging technologies that drive growth for clients.
• Strong client expectation management skills with the ability to navigate nuanced situations.
• Exceptional communication skills, with the ability to simplify complex ideas and handle challenging situations with grace and empathy.
• Familiarity with agile methodologies is a plus.
• Excellent written, presentation, and verbal communication skills.
• Willingness to travel 20-30%, depending on internal team and client needs.

Reporting Relationships: This position reports to the CEO.

Location: New York, NY in a hybrid work setting (split between working from home, shared offices, and client locations).

Compensation: As required by applicable Pay Transparency laws, Indie Consulting provides a range of minimum compensation for roles that may be hired in locations under these requirements. The salary range for this role is $140,000-$160,000 per year, with potential commission and bonus eligibility up to $200K+ annually. Additional benefits include health insurance and a 401k plan.