Admissions Engagement Manager

Admissions Engagement Manager

POSITION DETAILS

"At Baruch College we believe that student success is everyone's responsibility"

Reporting to the Director of Graduate Admissions, the Admissions Engagement Manager supports recruitment, admissions, and yield efforts for the MBA, Masters, and Advanced Certificate programs in the Zicklin School of Business.

Principal Responsibilities:

• Support Zicklin Graduate Admissions recruitment efforts by reviewing and expanding the office’s outreach plan aimed at attracting and cultivating high-quality leads, applicants, and enrolled students.

• Manage, enhance, and expand admission collateral including recruitment-focused presentations, fact-sheets, email campaigns, and infographics.

• Continually assess and report on the effectiveness of current email and communication campaign efforts and make improvements accordingly.

• Oversee and build upon current drip campaigns to engage new populations (veterans, underrepresented minorities, women, international students, etc.) and enhance Zicklin’s profile in the market.

• Expand nurture campaign efforts to engage leads from paid admission recruitment events (Access MBA, MBA Tour, Quacquarelli Symonds (QS) Fairs)and from list purchases (Grad Select and Graduate Record Examination (GRE)).

• Recommend changes (content, architecture, linking, etc.) to admissions webpages to create a seamless user experience and improve Search Engine Optimization (SEO) positions for target keywords.

• Utilize data analytics to identify trends and opportunities for targeted outreach efforts.

• Stay updated on industry best practices and competitor strategies to continuously improve recruitment methodologies.

• Assist with recruitment activities such as delivering presentations, conducting appointments, participating in on-and-off campus events.

• Collaborate with Marketing & Communications team on the execution of marketing initiatives.

QUALIFICATIONS

Bachelor's Degree and six years related experience required.

Preferred Qualifications:

• Master’s degree in communications/marketing or related field
• Previous experience working in graduate student recruitment and admissions
• Strong oral, written, visual communication skills and excellent interpersonal skills
• Experience with CRM systems such as Connect and Slate
• Experience with MS Office Suite, HTML, WordPress, and Canva
• Team player and able to collaborate and work in partnership with other campus constituent

CUNY TITLE OVERVIEW

Manages on- and off-campus recruiting activities at a College or unit.

• Develops and implements marketing strategies and recruitment initiatives
• Manages one or more teams of admissions/recruiting staff, providing supervision, training, and development
• Manages application review processes
• Maintains relationships with selected academic divisions/departments to coordinate recruiting efforts
• Reviews and analyzes the effectiveness of enrollment, recruitment, and marketing strategies
• Performs related duties as assigned.

Job Title Name: Admissions Manager

CUNY TITLE

Higher Education Associate

FLSA

Exempt

COMPENSATION AND BENEFITS

Salary Range: $67,784- $107,789; Salary commensurate with education and experience.

CUNY's benefits contribute significantly to total compensation, supporting health and wellness, financial well-being, and professional development. We offer a range of health plans, competitive retirement/pension benefits and savings plans, tuition waivers for CUNY graduate study and generous paid time off. Our staff also benefits from the extensive academic, arts, and athletic programs on our campuses and the opportunity to participate in a lively, diverse academic community in one of the greatest cities in the world.

HOW TO APPLY

Visit www.cuny.edu, access the employment page, log in or create a new user account, and search for this vacancy using the Job ID or Title. Select "Apply Now" and provide the requested information. Candidates must attach a resume and cover letter.

CLOSING DATE

November 23, 2024.

JOB SEARCH CATEGORY

CUNY Job Posting: Managerial/Professional

EQUAL EMPLOYMENT OPPORTUNITY

CUNY encourages people with disabilities, minorities, veterans and women to apply. At CUNY, Italian Americans are also included among our protected groups. Applicants and employees will not be discriminated against on the basis of any legally protected category, including sexual orientation or gender identity. EEO/AA/Vet/Disability Employer.

Job ID

29199

Location

Baruch College