Advertising & Analytics Strategist

Mission is a brand marketing agency that believes great work comes from the heart, mind, and gut. We are looking for a Marketing & Analytics Strategist to join our team. In this role, you'll be responsible for strategy, media buying, and media planning for our clients across B2B, destination, arts, entertainment and education verticals. At every juncture, you'll work closely with other members of the Mission team to achieve (and celebrate!) satisfying and successful results. We're looking for someone who is data-minded and ready to think creatively, share their unique perspective, and work collaboratively. This position is in our office in Baltimore, MD Tuesday through Thursday with two hybrid days a week on Monday and Friday.

Job Responsibilities:

• Research, plan and prepare media strategies for clients, both digital and traditional
• Conduct media buying and planning across digital and traditional channels
• Build, launch & optimize paid marketing campaigns
• Manage day-to-day updates of campaigns
• Collaborate with account management, project management, design, and development teams to ensure effectiveness across all aspects of the digital marketing projects
• Complete campaign reports providing valuable data on conversions and KPIs along with recommendations for updates and future campaigns
• Present strategies, performance updates, and reports to clients

Job Requirements:

• 3-5 years of experience developing marketing strategies and executing media buying and planning
• 3-5 years of experience building, managing and reporting on paid campaigns
• Experience with a Programmatic DSP, Meta Business Manager, Google Ads, TikTok, etc paid media platforms

Bonus Skills:

• Organic social media strategy experience
• Traditional media buying
• Ecommerce experience
• Data-driven, detail-oriented and result-focused
• Able to prioritize and multi-task several projects at once
• Excel in both written and verbal communication
• Able to build relationships with clients

Some Perks:

• Hybrid WFH/WFO schedule
• Summer Fridays
• Flex-time policy
• Medical, dental, and vision benefit options
• Employer-paid disability coverage
• Life insurance options
• Retirement plan with company match
• Generous Paid Holidays and PTO
• Annual educational stipend
• Convenient, accessible parking at our new Woodberry office