Advertising And Marketing Manager
LOCATION
Phoenix, AZ 85014 (Hybrid, preferred ability to relocate)
QUALIFICATIONS
Bachelor’s degree in Marketing, Advertising, Communications, or related field, 3+ years of experience in marketing (preferably in beauty, wellness, or luxury industries), strong copywriting and content creation skills, and familiarity with SEO, Google Analytics, and CRM tools.
RESPONSIBILITIES
Develop and implement comprehensive marketing plans, manage paid advertising campaigns, engage with clients through personalized marketing efforts, optimize strategies based on performance metrics, track campaign success, and organize promotional events.
INDUSTRY
Beauty and Wellness
SHORT DESCRIPTION
Seeking a dynamic Advertising and Marketing Manager to drive brand growth and visibility for a luxury Hair Salon and MedSpa in Phoenix.
About Us:
We are a premier luxury Hair Salon and MedSpa located in the heart of Phoenix, catering to sophisticated, high-end clientele. Our mission is to provide exceptional beauty and wellness services, ensuring every client leaves feeling confident, pampered, and rejuvenated. We are seeking a dynamic and innovative Advertising and Marketing Manager to join our team and drive our brand's growth and visibility.
Job Description:
As the Advertising and Marketing Manager, you will be responsible for developing and executing marketing strategies to enhance brand awareness, attract new clients, and build long-term customer loyalty. This role requires a creative thinker with strong organizational and analytical skills, capable of delivering impactful campaigns and elevating our online and offline presence.
Responsibilities:
- Marketing Strategy & Execution:
- Develop and implement comprehensive marketing plans, focusing on lead generation, brand positioning, and audience engagement.
- Collaborate with the management team to set goals, timelines, and budgets.
- Design and manage paid advertising campaigns across social media, Google Ads, and other relevant platforms.
- Track ROI and make data-driven decisions to maximize ad effectiveness.
- Ensure all marketing materials reflect our luxury brand identity and values.
- Develop compelling messaging and visual assets to attract affluent women aged 20-40.
- Engage with clients through personalized email marketing campaigns, newsletters, and promotions.
- Leverage reviews, testimonials, and influencer partnerships to build credibility.
- Organize and promote events, product launches, and exclusive VIP experiences.
- Partner with local businesses and influencers to expand community reach.
- Track and report on key performance metrics, including campaign success, social media growth, and website traffic.
- Continuously optimize strategies based on insights and feedback.
Qualifications:
- Bachelor’s degree in Marketing, Advertising, Communications, or related field.
- 3+ years of experience in marketing, preferably in beauty, wellness, or luxury industries.
- Proven success in social media marketing and digital advertising.
- Strong copywriting and content creation skills.
- Proficiency in tools like Canva, Adobe Creative Suite, and social media scheduling software.
- Familiarity with SEO, Google Analytics, and CRM tools.
- Exceptional organizational and project management abilities.
- Ability to thrive in a fast-paced, collaborative, and creative environment.
- Passion for beauty, aesthetics, and the luxury service industry.
Job Type: Part-time
Pay: $22.37 - $23.35 per hour
Expected hours: 20 – 30 per week
Benefits:
- Paid time off
Schedule:
- 4 hour shift
- 8 hour shift
Ability to Commute:
- Phoenix, AZ 85014 (Preferred)
Ability to Relocate:
- Phoenix, AZ 85014: Relocate before starting work (Required)
Work Location: Hybrid remote in Phoenix, AZ 85014
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