Advertising Coordinator

Full Time • Memphis, TN, United States of America

46,628 - 59,041 (Yearly) Added 3 hours, 3 minutes ago

Summary

LOCATION

Memphis, TN

QUALIFICATIONS

Bachelor's degree in Marketing or related field, 2-3 years of digital marketing experience, expertise in paid search and paid social advertising, strong project management skills, proficiency in Microsoft Office, and excellent analytical and communication skills.

RESPONSIBILITIES

Manage and execute paid advertising campaigns, collaborate with cross-functional teams, oversee ad operations and budgeting, analyze campaign performance, and ensure adherence to marketing strategies across digital and traditional channels.

INDUSTRY

Sports and Entertainment

SHORT DESCRIPTION

As an Advertising Coordinator for the Memphis Grizzlies, you will manage omni-channel advertising strategies to increase brand awareness and drive ticket sales while ensuring campaign effectiveness and ROI.

The Opportunity:

As Advertising Coordinator, you would play a critical role in managing paid advertising campaigns across the Memphis Grizzlies family of brands. The role requires a multidimensional marketing expert to play a number of roles from media planning, ad trafficking, paid social media strategy, managing paid media budgets, and assisting in growing our email marketing presence and database via paid ads.

The Advertising Coordinator will implement digital and traditional advertising campaigns aimed to increase brand awareness, customer engagement and drive conversions or ticket sales. Taking an omni-channel approach, the Advertising Coordinator will ensure campaign goals are met across online, in-arena and traditional marketing channels for our owned and paid marketing assets. As such, the Adverting Coordinator will be well versed in digital marketing, paid social, paid search, display banner ads, OTT ads, retargeting, digital billboards, in-arena signage, audio, TV, email marketing and marketing automation.

The position is also responsible for monitoring industry best practices and making suggestions to continuously improve and refine our approach to drive business results and lead conversions.

In This Role You Will:

With guidance from the Manager & Director of Marketing, assist with the overall omnichannel media strategy across all digital touchpoints with an emphasis on developing and executing the advertising strategy, aligning with the team's marketing objectives and target audiences.
Collaborate with cross-functional teams, including marketing, sales, creative, and partnerships, to ensure cohesive and integrated advertising campaigns
Identify target markets, demographics, and key fan segments to optimize advertising efforts and maximize reach and engagement
Research and negotiate advertising placements, sponsorships, and media buys to maximize exposure and return on investment (ROI)
With guidance from the Art Director oversee the advertising creative development process, working closely with internal teams and external agency to produce compelling and on-brand advertising materials
Own advertising, asset usage and ad execution for assigned brands and campaigns.
Plan and execute digital, in-arena, and traditional media ad buying and appropriate placement for paid social, paid search, display, online retargeting, OTT, TV, audio and digital billboards.
Review copywriting for online marketing campaigns to ensure brand tone and copy is reflective of the advertising medium.
Oversee ad operations and trafficking functions – campaign quality control, implementation, trafficking, delivery, troubleshooting and reporting.
Properly maintain budgets in our budget tracker to ensure campaigns are staying within our defined advertising spend.
Manage billing and vendor payments to ensure all paid media is paid in a timely fashion.
Work closely with Sales, Content Marketing, Communications, Broadcast and Partnership Marketing to maximize revenue generating opportunities and support ticket sales, ticket renewals, sponsorship and branding initiatives.
Create marketing summary reports for FedExForum events
Own, manage and grow relationships with paid media vendors and partners
In conjunction with the Analytics, analyze and optimize performance of marketing mediums to determine the most effective channels and audience for campaigns
Provide internal reports and updates to stakeholders to ensure campaign performance is meeting organizational goals.
Review analytics to determine progress on revenue goals for events and games.
Stay abreast of latest digital marketing trends and insights while providing expert-level digital marketing recommendations.
Be an active participant in brainstorming and ideation sessions.
Build relationships with NBA team and league peers.
Other duties as required.

The Experience You Will Bring:

Bachelor’s degree from an accredited college or university in Marketing or a related field.
At least 2-3 years’ experience working in digital marketing with a brand.
Extensive knowledge with creating paid search and paid social advertising using Google, Yahoo, Bing, LinkedIn, Facebook, Twitter, Instagram, AdRoll, etc.
Track record of developing and executing successful advertising campaigns across multiple channels
Excellent project management skills, with the ability to manage multiple campaigns and priorities simultaneously
Passion for analytics and marketing strategy.
Mastery of project management is essential.
Posses superior written and verbal skills, editorial judgment and knowledge of digital culture.
Ability to work in a fast-paced environment while maintaining high standards in all work.
Excellent computer skills, including Microsoft Office required.
Excellent analytical, written and communication skills.
Ability to organize, prioritize work and meet deadlines.
Must be an independent, self-starter.
Must be willing to work nights, weekends and holidays.

Nice to Have:

Passion for NBA basketball.
Experience with marketing automation and email marketing platforms is preferred.
Experience with a sports team or organization is preferred.

What We Offer

At the Memphis Grizzlies, we strive to support our team members through all stages of life with robust and attractive benefits, financial and wellness options and great perks. In addition to offering a competitive salary, we have other great benefits and perks.

Keeping You Healthy

Industry leading health coverage
Short and Long-term disability
Team Member and Dependent Life Insurance
Group Voluntary Benefits
Wellness programs through EAP and Headspace

Discounts and Perks

Matching 401(k)
Employee Assistance Program
Tuition Reimbursement
Team Store Discounts
Happy Hours and other fun activities
Qualified parking and game night meals
NBA Sponsored Discount Programs
Employee Referral Bonuses
Employee Recognition Programs

Taking Time Off

Generous Paid Time Off
Holiday Pay
Paid Parental Leave

Memphis Basketball LLC is an equal opportunity employer. We are committed to treating all applicants and team members fairly based on their abilities, achievements and experience without regard to race, national origin, sex, age, disability, veteran status, sexual orientation, gender identity or any other classification protected by law.

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