Advertising Manager (Amazon)

Job Title: Advertising Manager (Amazon)

About Nectar

https://thinknectar.com

Nectar is a marketing agency that provides account management services for established consumer brands on the Amazon marketplace. Nectar also develops websites for its clients and manages the clients’ paid and email marketing.

As a fully remote digital marketing agency, Nectar values culture and teamwork as well as work-life balance. If you are a type-A person who likes to be supported by a team but have the autonomy to do your own work without being micromanaged, Nectar is the place for you.

We place a high value on transparency and honesty both internally and with all of our client partners. We pride ourselves on ensuring that our employees have a manageable workload in order to be able to deliver quality results for our client partners.

Description of the Role:

We are seeking a highly motivated and results-driven Advertising Manager with expertise in Amazon Sponsored Ads and Demand-Side Platform (DSP) strategies. As the Advertising Manager, you will play a pivotal role in optimizing our brands and partners' online presence and driving sales through effective management of sponsored ad campaigns and DSP activities. You will collaborate with cross-functional teams to enhance brand visibility, increase product visibility, and achieve revenue goals on Amazon and other retail media platforms.

The Advertising Manager will be responsible for creating, monitoring, and tracking online marketing campaigns on Amazon as well as additional retail media platforms. You will successfully manage complex marketing strategies for clients and lead day-to-day client engagement around e-commerce media performance and strategy. Additionally, you will drive client calls and monitor campaign activity against approved budgets. The Advertising Manager will act as a partner for our clients and consult with them around investment levels, product assortment, and media backing while highlighting opportunities to achieve and surpass client KPIs.

Job Responsibilities:

Sponsored Ads Campaign Management: Build, execute, and optimize end-to-end sponsored search & display campaigns on Amazon, ensuring alignment with brand objectives and performance targets.

Client Services: Conduct in-depth advertising reports to present to clients on bi-weekly calls, own the marketing strategy across a portfolio of brands

DSP Strategy Development: Develop and implement comprehensive strategies for Amazon's Demand-Side Platform (DSP), utilizing data-driven insights to deliver targeted and effective advertising.

Budget Management: Effectively manage advertising budgets across sponsored search and DSP campaigns, continuously monitoring spend and adjusting strategies for maximum ROI.

Keyword Research: Conduct in-depth keyword research to identify relevant and high-performing keywords, leveraging them to optimize sponsored search campaigns.

Ad Creative Optimization: Collaborate with creative teams to create compelling ad copy and visuals that resonate with the target audience and adhere to Amazon's guidelines.

Bid Management: Monitor and adjust bid strategies based on real-time performance data to ensure optimal ad placements and cost efficiency.

Data Analysis: Regularly analyze campaign performance metrics and provide actionable insights to refine strategies, improve conversion rates, and achieve business goals.

Competitor Analysis: Stay abreast of industry trends and competitors' activities, leveraging insights to refine strategies and maintain a competitive edge.

Collaboration: Work closely with internal teams, including marketing, sales, and product, to align advertising strategies with overall business objectives.

Amazon Algorithm Expertise: Stay updated with Amazon's algorithm changes and leverage this knowledge to adapt strategies accordingly.

Reporting: Prepare comprehensive reports detailing campaign performance, highlighting key metrics, trends, and areas for improvement.

Job Requirements:

5+ years’ experience working in retail media advertising

Experience in developing, managing, and analyzing online advertising campaigns

Expertise in managing campaigns on Amazon's Demand-Side Platform (DSP), including audience segmentation, retargeting, and performance analysis

Knowledge of Amazon Retail Analytics, Amazon Vendor Central & Seller Central, Amazon Marketing Services, Amazon DSP, and Amazon Marketing Cloud (AMC)

Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions

Proficiency in using analytics and bid management tools

The ideal candidate will be a self-starter, demonstrate ownership, work collaboratively, be transparent, and be action and results-oriented

Excellent understanding of Amazon's advertising ecosystem, including search algorithms and ranking factors

Demonstrated track record of achieving and exceeding revenue targets through successful advertising campaigns

Works efficiently and is always looking to streamline processes and workflows

Excellent organizational and communication skills

Strong analytical skills are a must

Moderate Excel skills are a must, with adequate knowledge of pivot tables and ‘VLOOKUP’

Bachelor’s Degree from an accredited university

Salary Range:

Salary: $80,000 - $95,000

If you are a media strategy enthusiast with a passion for optimizing online advertising campaigns, especially on platforms like Amazon, and possess strong data analysis skills, we invite you to be a valuable part of our team at Nectar. Join us and play a pivotal role in enhancing our brands' online presence and driving sales through your expertise. Together, we can achieve remarkable results and make an impact in the dynamic world of analytics and technology!

Job Type: Full-time

Pay: $80,000.00 - $95,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Work Location: Remote