Advertising & Seo Specialist

Job Title: Advertising & SEO Specialist

Job Type: Full TimeLocation: Hybrid

Hourly Rate: $27-$30

About Us: Andocia is a forward-thinking company that accelerate the growth of those we serve by building brands that can’t be ignored. We are seeking a results-driven Digital Advertising Specialist to join our team. This role is ideal for someone passionate about leveraging paid advertising platforms to drive growth and optimize performance across multiple channels.

Job Responsibilities

As a Digital Advertising Specialist, you will:

Paid Media Strategy and Execution

• Develop, implement, and manage paid advertising campaigns across platforms such as Google Ads, Facebook, Instagram, and LinkedIn.
• Create compelling ad copy and design engaging creatives tailored to target audiences.
• Perform keyword research and selection to maximize ROI for PPC campaigns.
• Execute A/B testing for ad creatives, copy, and landing pages to improve performance.
• Optimize campaigns for key metrics such as CTR, CPC, CPA, and ROI.

Campaign Optimization

• Monitor and analyze campaign performance in real-time, making adjustments as needed to improve results.
• Manage budgets effectively, ensuring efficient allocation of ad spend.
• Develop strategies for retargeting and display campaigns to increase conversions.
• Implement and optimize pixel tracking and conversion goals.

Technical Integration Expertise

• Ensure seamless integration with tools like:
• Facebook API
• Google Analytics 4 (GA4)
• Google Search Console
• Google Tag Manager (GTM)
• Ad Pixels and UTMs.

Analytics and Reporting

• Generate weekly and monthly performance reports with actionable insights.
• Analyze data from Google Analytics, Facebook Ads Manager, and other platforms to measure campaign success.
• Identify trends and opportunities for scaling campaigns and improving strategies.

SEO/SEM Management

• Conduct keyword research and competitive analysis for SEO and SEM campaigns.
• Implement on-page and off-page SEO strategies.
• Optimize SEM efforts for maximum performance.

Tool Proficiency

• Hands-on experience with SEM/SEO tools like SEMrush, Ahrefs, or Moz.
• Familiarity with tools for keyword research, analytics, and performance tracking.

Collaboration and Innovation

• Work closely with the content and creative teams to align ad campaigns with overall marketing strategies.
• Stay updated on industry trends, platform updates, and best practices to maintain a competitive edge.
• Contribute to brainstorming sessions and provide innovative ideas for new campaigns.

QualificationsEducation and Certifications:

• Experience, confidence, and results with digital advertising & SEO is more important than a degree.
• Certifications in Google Ads, Facebook Ads, or other relevant platforms are a plus.

Experience:

• 5+ years of experience managing digital ad campaigns across multiple platforms.
• Proficiency in Google Ads, Facebook Ads Manager, and tools like SEMrush, Ahrefs, or Moz.
• Experience with A/B testing, audience targeting, and data analysis.

Skills:

• Strong analytical skills and attention to detail.
• Excellent communication and teamwork abilities.
• Ability to manage multiple campaigns and deadlines effectively.
• Creative mindset with a knack for problem-solving.

What We Offer:

• Flexible work schedule with opportunities for hybrid work.
• Professional development and training opportunities.
• A collaborative and supportive work environment.

Job Type: Full-time

Pay: $27.00 - $30.00 per hour

Expected hours: 35 – 40 per week

Schedule:

• Choose your own hours
• Monday to Friday

Work Location: Hybrid remote in Oakmont, PA 15139