Aero Team Field Director - Usa
LOCATION
Field-based role with frequent travel within the designated territory (approximately 80% travel expected).
QUALIFICATIONS
BA or BS degree in Business or equivalent experience, 1+ years of Marketing/Sales/Retail experience (2+ years preferred), experience in Running or Sports industry preferred, excellent communication and interpersonal skills, and valid driver's license.
RESPONSIBILITIES
Hire and train a marketing team, plan and execute consumer events, enhance product knowledge through training, build relationships with retail partners, monitor budgets, conduct field reports, serve as a brand ambassador, and analyze market trends.
INDUSTRY
Footwear and Athletic Performance
SHORT DESCRIPTION
The Aero Team Field Director is responsible for marketing initiatives and relationship-building in the Running community, working closely with retail partners to enhance brand awareness and drive sales through events and training.
As a key function of the brand, this role works closely with the Sports Marketing, Product and the Sales teams to bring our brand to life at retail, events and other regional activations. Each Skechers Aero Rep will partner with key retail partners to plan and execute regional events and promotions, with the goal of increasing brand awareness, elevating driving sales and ultimately product sell-through. Skechers AERO’s are experts on all things RUNNING for the brand and deliver engaging brand and product training sessions to retail associates. The ideal candidate will be an enthusiastic and self-motivated individual with strong organizational, communication and creative problem-solving skills.
YOUR RESPONSIBILITIES:
- Hire and Train a Field Marketing Team focused on Running for the US Market.
- Plan weekly work schedule/travel within the territory to include store visits, retail events, races, fun runs, run clubs and activations, along with designated office time.
- In partnership with key retailers, plan and execute weekly consumer events that align with brand key initiatives and footwear product launches.
- Increase store associate confidence and understanding of the Skechers Performance brand and product knowledge through group or one-on-one staff training sessions for Running.
- Build strong professional relationships with retail store leadership and staff through consistent communication and follow through.
- Drive retail staff engagement and participation in sales promotions, contests and events.
- Establish and maintain a plan for monthly product seeding to key staff and retail partners to keep the Skechers Running top of mind.
- Build strong relationships with territory ambassadors in each category including them in event activations and planning.
- Complete weekly field reports with information about store visits, clinics and events while also providing relevant product and competitor feedback.
- Attend and contribute to sales conferences, trade shows, and special events, as directed (involves travel out of territory).
- Maintain and track monthly travel and marketing budgets.
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Monitor and analyze global market trends, competitor’s products, services and marketing campaigns.
- Collect and upload expense receipts, input required details and submit expense reports via Concur.
- Job functions, responsibilities, and/or systems are subject to change at the discretion of management with or without prior notification.
- Conduct comprehensive product training for retail staff and accounts to enhance product knowledge and boost sales effectiveness.
- Serve as a Skechers brand ambassador at a range of athletic events, from community races to major competitions.
ADDITIONAL RESPONSIBILITIES:
- Perform additional responsibilities, as required by management
SUPERVISORY RESPONSIBILITIES:
- No
JOB REQUIREMENTS:
- Experienced self-starter with strong negotiation skills and entrepreneurial characteristics.
- Excellent verbal, written, and interpersonal communication skills with strong time management abilities.
- Demonstrated aptitude for problem-solving and ability to manage multiple projects simultaneously.
- Valid driver's license and clear driving record.
- Ability to lift and carry samples, sample bags, and marketing materials.
- Travel required (approximately 80%).
- You must be willing to live within an agreed upon radius of the territory you support.
- Highly motivated with a hardworking attitude and strong interpersonal skills.
- Works well independently, as well as within a team.
- Excellent communication and presentation skills.
- Ability to understand the sport of running and empathize with runners to develop authentic relationships at retail and the running community at large.
- Ability to strategically use an annual budget that benefits the territory and brand.
EDUCATION AND EXPERIENCE:
- BA or BS degree in Business or equivalent combination of experience.
- 1+ years Marketing/Sales/Retail experience required, 2+ years preferred.
- Running, Sports or Athletic industry experience highly preferred.
- College athlete preferred and passion for running and or work experience within the running community.
- Basic knowledge of retail math, inventory management, product merchandising and retail selling skills.
About Skechers
Skechers (NYSE: SKX), a global, Fortune 500® brand develops and markets a diverse range of lifestyle and performance footwear, apparel, and accessories. Developing comfort technologies is the foundation of all we do – delivering stylish, innovative, and quality products. Serving over 180 countries and territories, Skechers connects customers to products through department and specialty stores, e-commerce and digital stores, and through our more than 5,200 company-and third-party-owned retail locations. Headquartered in Southern California, with offices and distribution centers around the globe, Skechers has spent 30 years helping people of all ages look and feel good.
Equal Employment Opportunity
Skechers is committed to providing a safe, inclusive, and respectful work environment. Skechers provides equal employment opportunities for all employees and applicants for employment without regard race, color, religion, gender, gender identification and expression, national origin, marital status, age, disability, genetic information, military status, sexual orientation, or any other protected characteristic established by local, state or federal law.
Reasonable Accommodation
Applicants for employment who require a reasonable accommodation to apply for a job should request appropriate accommodation by emailing benefits@skechers.com.
To perform this job successfully, an individual must be able to perform each job responsibility satisfactorily. The skills, abilities and physical demands described are representative of those duties that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities, who are otherwise qualified for the job position, to perform the essential functions.
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