Agriculture & Aquarium Marketing Specialist

Hanna Instruments is looking for a full-time Agriculture & Aquarium Marketing Specialist to join our team in our Smithfield, RI office. The Agriculture & Aquarium Marketing Specialist would act as an industry expert to drive business and sales through a variety of marketing related activities. The successful candidate for this role will be detail oriented, a multi-tasker and have interest and passion in the Agriculture / Hydroponics industry. This is a fully on-site position in our Smithfield, RI office.

The purpose of this position is to expand Hanna’s presence in the agriculture, horticulture, hydroponics and aquarium industries as being a leader in scientific instrumentation for plant and nutrient quality analysis. Industries include hydroponics for home and retail, horticulture, general agriculture for home and commercial and aquarium and the consumer pet industry.

Job Responsibilities for a Content Marketing Specialist:

• Create, manage and execute creative posts and content on social media platforms and related boards for Agriculture and aquarium to drive end user customers to the business.
• Create interesting visuals through photography and video to showcase products used in the agriculture and aquarium industry.
• Write captivating blog posts and facilitate webinars to engage customers within the agriculture and aquarium industries.
• Work with Marketing Team and Sales to set up and execute promotions and campaigns specific to the agriculture and aquarium industry.
• Request debit/credit memos and return goods authorizations as required.
• Identify sponsors and marketing opportunities for Hydroponic industry (donations, websites or forums). Spearhead donation process and sending information packets to retailers.
• Search Hydro forums for inquiries, problems or issues with Hanna products and rectify any concerns by posting solutions or troubleshooting tips.
• Attend trade shows and/or Hydroponic/Aquarium hobbyists’ events as needed to promote Hanna brand awareness and generate leads. 25% travel and weekend travel required.
• Order and manage printed marketing materials including promotional marketing materials for advertising and tradeshows.
• Other Duties as assigned.

Knowledge & Skills Required for Marketing Specialist:

• Bachelor’s degree preferred
• Experience in Hydroponics industry and exposure to Agriculture / Hydro preferred
• Knowledge of Agricultural / Hydro products, industry knowledge, horticulture, nutrient analysis chemistry, terminology and media channels for Hydro industry a plus.
• 2-3 years of Marketing experience preferred including content generation and. social media management
• Experience with photography and video editing and design.
• Ability to work independently and with a team.
• Must be willing to travel 25%, with occasional weekend travel for tradeshows and events required.
• Able to work on site full time in our Smithfield, RI office.
• Basic experience with Excel, CRM (NetSuite) and HubSpot preferred.
• Must be able to lift 50 pounds.
• Experience with Hanna products a plus!

The people here at Hanna create testing solutions that help improve everything from the taste of your local microbrew to the safety of the water from your tap. With operations in 34 countries, Hanna is working to solve some of the world’s biggest problems by making scientific testing more accessible, easy and accurate. Working for Hanna is an opportunity to be a part of the solution in making a better world.

We offer a competitive salary and a comprehensive benefits package.

Job Type: Full-time

Pay: $60,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Tuition reimbursement
• Vision insurance

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday

Education:

• Bachelor's (Preferred)

Experience:

• Content marketing: 2 years (Preferred)
• Agriculture: 2 years (Preferred)

Work Location: In person