Altra: Senior Analyst, Direct-to-Consumer Channels

Now that you’ve found the job description, what’s next?

At Altra, we are on a never-ending journey to seek out opportunities to unlock potential in ourselves and others and to create a more diverse and inclusive running community. When we’re all working together as the best versions of ourselves, we can feel empowered both individually and as a community. So, before we get to the job details, take a minute to learn a little more about us – our values and our culture. If you can see yourself working side-by-side with a team of people driven to discover more about ourselves and the world around us, Altra just may be the place for you. To learn more about our values and our culture, visit Altra Careers or www.altrarunning.com .

What will you do?

A day in the life of a Senior DTC Analyst at Altra looks a little like this:

As the Senior DTC Analyst, you will study on-site, consumer, and transactional data from our ecommerce and owned retail stores. Combining proven analytics thinking with brand acumen, you’ll partner with the DTC Manager and stakeholders across the brand (marketing, ecommerce, operations, product, etc) to unearth actionable insights that support and guide strategic and tactical decision making. This includes conversion rate optimization (CRO) implementation and strategy, data management, and visualization to inform cross-functional strategic decisions and ecommerce opportunities. This role is located in our Denver, CO headquarters.

Let’s break down that day-in-the-life a bit more. This role:

Designs, builds, implements, and reports on all ecommerce conversion rate optimization efforts that uncover winning opportunities through testing and feeds our future development roadmap

Leads in determining and reducing customer friction points in the sales funnel and partners with UX and design teams to structure tests and site updates

Supports daily data flows, reporting, and ad-hoc analytics and assists with ecommerce forecasts

Understands and deciphers an Altra consumer’s purchase behaviors and profiles (demographics, behaviors, and characteristics)

Serves as the “pulse of the business”, knowing our DTC and user behavior metrics better than anyone, comprehending dashboard architecture, and utilizing knowledge to assist stakeholders across the brand

Uncovers and reports on trends and anomalies regarding conversion and checkout, new vs. returning customers, basket analysis, consumer profiles, and other ecommerce indicators

Forms clear, decision-impacting stories and visualizations, understood by audiences at all levels

Helps understand our customer segments intimately and ensures marketing partners can activate against these segments

What do you need to succeed?

We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you’ll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 4+ years of experience and professional achievements.

The foundation skills you will need in this position are:

Experience with CRO strategy and testing implementation (familiarity with Monetate and Content Square a plus)

BI platform experience (ideally BigQuery, Tableau Prep, Tableau, and/or Power BI)

A general curiosity for database ecosystems, an analytical mindset, and an enjoyment of numbers and datasets

Knowledge of GA4 and Google Tag Manager/tag implementation a plus

World-class collaborator and communicator—team player with peers on cross-functional teams, communicating with precision, concision, and frequency

Strength in Microsoft Office Suite, especially Excel (H-lookups, X-lookups, data manipulation, advanced formulas, modeling)

You are a people person—despite this role indexing high on the digitally-native scale, you will work closely with, communicate, and present regularly to others

Proficient-level experience with Tableau data visualization software (light SQL and coding knowledge as needed to support Tableau dashboarding and data loading)

High business acumen; able to read and comprehend an Ecommerce P&L

What do we offer you?

At Altra, we know you expect as much from us as we do from you. That is why we make a commitment to support and grow our people. We offer extensive development and growth opportunities for your current and future positions, a competitive compensation package, and a strong benefits package that includes medical, dental, vision, and 401(k).

Our commitment extends beyond this and into your daily work life. We strive to foster a diverse and inclusive culture based on respect, connection, and authenticity. Our focus on DEI is at the foundation of who we are and what we do.

To learn more about Altra’s benefits package, follow this MyVFBenefits.com and click “Looking to Join VF”.

To learn more about Altra’s Diversity and Inclusion efforts, go to www.altrarunning.com .

Now WE have a question for YOU.

Are you in?

Hiring Range : $73,440.00 USD - $91,800.00 USD annually

Incentive Potential : This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Benefits at VF Corporation : You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.

P lease note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.

At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at peopleservices@vfc.com . VF will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.

Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.