Amazon Marketing Specialist (Entry Level)

We are seeking an experienced and results-driven Marketing Specialist to join our team in Garfield, NJ. In this role, you will ideate, implement, and analyze the best online marketing strategies through product detail page execution, digital merchandising, and brand-specific content to commerce initiatives. You will also be responsible for the execution and daily optimization of timely and compelling digital marketing campaigns, including PPC, coupons & discounts, video, display advertising, and insight-driven reporting.

Responsibilities include but are not limited to:

• Creates and optimizes product listings, including titles, descriptions, and images.
• Collaborates with the content team to ensure listings include engaging A+ Content.
• Creates and manages digital ad campaigns.
• Optimize budgets and spending according to ad performance.
• Liaise between purchasing, sales, marketing, product development and the accounts to effectively execute merchandising and promotional initiatives.
• Develop and implement testing strategies to improve campaign performance and ROI.
• Analyze data to determine ways to optimize performance to improve conversion rates, RoAS / ACoS and other key metrics.
• Conducts keyword research, competitor analysis, and market research to enhance marketing efforts for accounts.
• Provides regular updates and performance reports to the marketing team.
• Stays up-to-date with Amazon tools, features, and best practices.
• Makes recommendations to continually improve performance by analyzing internal results, competitive data, and keeping on top of industry trends.
• Documents clearly define action steps and recommendations.
• Learns and applies testing strategies to improve ad campaign performance.

Skills and Qualifications:

• Bachelor’s degree.
• Previous experience with e-commerce and/or Amazon Seller Central and Vendor Central is a plus.
• Previous experience with digital marketing and advertising and PPC is a plus.
• Experience with Amazon software and tools such as Helium 10 is a plus but not required.
• Advanced Excel skills is a must.
• Excellent communication and presentation skills.
• Detail-oriented and highly analytical.
• Ability to work independently and as part of a team, with excellent organizational and project management skills.