Amazon & Ecom Account Specialist

Amazon & ECOM Account Specialist

Everything Legwear, a top leader in the fashion and licensed hosiery industry is seeking an Amazon & ECOM Account Specialist to join their growing dynamic team. The ideal candidate will have an entrepreneurial spirit, be self-motivated, and creative with a passion for fashion a plus. The Amazon & ECOM Account Specialist will work the merchandising team in the execution of all digital channels including retail website and social media outlets. He/She should be socially savvy with expert knowledge of key social platforms and analytical tools that turn data into actionable insights and sales.

Responsibilities include:

• Review and provide weekly sales reports for all ECOM platforms.
• Creation and maintenance of product listings on Amazon, Website, Other eCommerce Marketplaces including copy, assigning images, keywords.
• Analyze Amazon fees and profitability by listing.
• Maintain and manage inventory levels by listing.
• Provide customer service and maintain customer reviews and feedback.
• Provide product Audits for data integrity, customer feedback and competition.
• Coordinate marketing efforts with internal partners through e-mail social, SEO & Paid Search, maintain and implement sales campaigns, coupons, Google Adwords.
• Effectively measure and report performance of marketing campaigns, gain insight and assess against goals. Optimizes site navigation, filters, attribution to drive conversion.
• Strategize and utilize our social media presence. Experiment with a variety of organic and paid acquisition channels – content creation, pay per click campaigns, publicity, social media, lead generation campaigns, copywriting, performance analysis, and much more.
• Requirements:
• BS degree in marketing or a related field.
• Demonstrable experience in digital marketing.
• Solid knowledge of Amazon and their processes and procedures.
• Proven experience in identifying target audiences in all social media outlets.
• Solid knowledge of website analytics tools (e.g., Google Analytics, heat maps, A/B testing apps).
• Solid knowledge of content management systems (Shopify, Word Press) and creating sales funnels.
• Experience in setting up and optimizing Facebook Ads, Google Adwords and Google shopping ad campaigns.
• Comfortable working with numbers and able to make sense of metrics.
• An eye for fashion, a sense of aesthetics and a love for great copy and witty communication.
• Up-to-date with the latest trends, concepts, strategies and best practices in online marketing and measurement.
• Experience managing PPC, SEO, email marketing, and affiliate programs in an ecommerce environment.
• Basic knowledge in HTML/CSS is a plus.

Job Type:

• Full-time

Required education:

• Bachelor's in Marketing, Advertising or Communications

Required experience:

• Ecommerce Digital Marketing: 3+ years

We offer paid medical, vacation and a 401K program for our team members. We are an equal opportunity employer. All qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.

Job Type: Full-time

Ability to Relocate:

• Richardson, TX 75081: Relocate before starting work (Required)

Work Location: In person