Ams Marketing Manager

Full Time • Remote, Remote, United States of America

82,200 - 102,800 (Yearly) Added 1 day, 17 hours ago

Summary

LOCATION

Remote, with potential regional focus on the Americas, Europe, Middle East, Africa, APAC, and LATAM.

QUALIFICATIONS

Bachelor's degree in marketing, business, communications, or related field; 5+ years of B2B marketing or events management experience, preferably in financial services; proven experience in organizing international events; experience in social media management, content creation, and digital marketing strategies.

RESPONSIBILITIES

Develop and execute social media strategies, manage global event planning and execution, oversee AMS website content, manage vendor and freelancer relationships, ensure brand consistency, analyze KPIs, and enhance customer and stakeholder engagement.

INDUSTRY

Cash and valuables management, financial services.

SHORT DESCRIPTION

The Marketing Manager for Global ATM Managed Services will lead marketing initiatives to enhance brand visibility, drive lead generation, and execute events globally, requiring expertise in B2B marketing and event management.

Pay Range:

(Minimum to mid pay range specific to NY, CA, CO, WA, MD)

82,200.00 - 102,800.00 USD Annual

Brinks Texas License #C00550

#LI-Remote

About Brink's:

The Brink’s Company (NYSE:BCO) is a leading global provider of cash and valuables management, digital retail solutions, and ATM managed services. Our customers include financial institutions, retailers, government agencies, mints, jewelers, and other commercial operations. Our network of operations in 52 countries serves customers in more than 100countries.

Brink’s has been a trusted partner in securing commerce for more than 165 years. Together, every Brink’s Team Member is committed to providing the highest levels of service and support to our customers. We take pride in our work, and we share a passion about our future. Learn why so many people have made the choice to join our team – and stay here.

We believe that our team should be reflective of the customers we serve every day around the world. We believe in building partnerships that secure commerce and doing that requires fostering an inclusive culture that values people with diverse backgrounds, ideas, and perspectives. We build a sense of belonging, so all employees feel respected, safe, and valued, and we provide equal opportunity to participate and grow.

Job Description

The Marketing Manager for Global ATM Managed Services (AMS) will play a key role in the strategic development and execution of marketing initiatives and events across various regions globally, including Americas, Europe, Middle East, Africa, APAC and LATAM. The role will involve managing and driving brand visibility, lead generation, customer engagement and the execution of events designed to promote the AMS division’s market presence.

This role will require someone who is passionate about B2B marketing, has experience with digital marketing and has a proven track record of event management within the financial services.

Key Responsibilities:

Social Media Management

Develop Social Media Strategy: Create and execute a social media strategy to increase brand visibility, engagement and lead generation across multiple platforms, including LinkedIn and other relevant industry-specific channels.
Content Creation & Scheduling: Plan and schedule regular content including blogs, videos, and case studies. Work closely with the content team to ensure messaging is consistent with the overall brand strategy.
Community Engagement: Engage with followers, industry leaders and potential clients on social media platforms. Respond to comments, inquiries and messages promptly to build relationships and encourage conversations around Brink’s AMS services.
Monitor & Report Performance: Track performance metrics (e.g., engagement rates, lead generation, follower growth), generate insights, and adjust strategy as needed to ensure that key performance indicators (KPIs) are met.

Event Management & Execution

Lead Event Planning: Lead the planning and execution of global events, including industry conferences, trade shows and customer events.
Coordinate Logistics: Utilizing third- parties oversee all event logistics including booth setup, travel arrangements, registration and other operational details. Ensure successful execution of in-person and virtual events.
Vendor & Supplier Management: Manage relationships with event vendors, external marketing agencies and suppliers to ensure that events are executed on time and within budget.
Exhibit Design & Branding: Oversee the design and production of event materials such as brochures, branded giveaways, digital presentations and booth setups to ensure alignment with Brink’s corporate identity and AMS messaging.
Lead Generation: Work with the sales team to ensure that events are structured to support lead generation and customer acquisition, including managing follow-up communications and ensuring all leads are tracked effectively.
Post-Event Analytics & Reporting: Collect and analyze feedback from event participants and report on event effectiveness. Suggest improvements for future events.

Website Management & Content Oversight

Manage AMS Website Content: Oversee and regularly update content on the Global AMS website, ensuring it aligns with marketing objectives, product offerings and customer needs.
SEO & Analytics: Work with web developers and SEO specialists to ensure the website is optimized for search engines, including performing keyword research, tracking website traffic and recommending changes to improve site performance.
Content Collaboration: Collaborate with content writers, graphic designers and other internal stakeholders to ensure that the website features fresh, engaging and informative content about Brink’s AMS offerings.

Freelancer & Vendor Management

Oversee Freelance & Agency Relationships: Manage relationships with external vendors, such as graphic designers, copywriters, event agencies and photographers. Ensure timely delivery of marketing materials and high-quality output that meets Brink’s standards.
Coordinate External Resources: Ensure external teams understand the AMS business strategy and the requirements of each campaign or event. Monitor the progress of creative deliverables and ensure that projects stay on track.

Branding & Messaging

Maintain Brand Consistency: Ensure all marketing materials (e.g., digital ads, email campaigns, event assets) reflect Brink’s Global AMS brand guidelines and are aligned with AMS messaging.
Collaborate with Brinks Local Country Marketing Teams: Partner with local Brinks marketing teams to ensure that AMS-specific initiatives integrate seamlessly into broader corporate marketing strategies. Maintain consistent, accurate messaging across channels.

Reporting, Analytics, and Continuous Improvement

Monitor & Analyze KPIs: Monitor marketing campaign and event metrics (e.g., engagement, conversion rates, website traffic, ROI) and prepare regular reports for senior management.
Continuous Improvement: Based on performance data, suggest and implement improvements to marketing strategies, campaigns and events. Regularly evaluate competitors and industry trends to adjust strategies as necessary.

Customer and Stakeholder Engagement

Customer Events: Assist in the planning and execution of AMS-specific customer events, ensuring that each event is designed to enable deeper relationships and provide value to Brink’s clients.
Stakeholder Communication: Work with sales and customer success teams to align marketing strategies with client needs, feedback and insights. Assist in the development of communication materials for client outreach.

Education & Experience

Bachelor’s degree in marketing, Business, Communications, or a related field.
5+ years of experience in B2B marketing or events management, preferably within the financial services, ATM or services industries.
Proven experience organizing and executing events or trade shows with international exposure.
Experience with social media management, content creation and digital marketing strategies.
Ability to collaborate with cross-functional teams (sales, product, customer success, etc.) and external vendors.

Skills & Competencies

Strong project management skills, with the ability to handle multiple projects simultaneously and meet tight deadlines.
Excellent communication skills, both written and verbal.
Proficiency in marketing automation platforms, CRM systems, social media management tools and Google Analytics.
Knowledge of SEO and digital marketing analytics.
Detail-oriented with a high level of organizational skills and the ability to prioritize effectively.
Proactive, self-motivated, and able to work independently with minimal supervision.
Fluency in English is required, proficiency in additional languages (e.g., Spanish, Portuguese, or other languages) is a plus.

Key Attributes

Strong team player with the ability to work effectively in a global, cross-functional environment.
Creative thinker who can generate new ideas for campaigns and events.
Ability to adapt quickly and work in a fast-paced environment while maintaining a focus on quality and precision.
Strong attention to detail and ability to execute initiatives flawlessly.

Why Join Brink’s Global AMS?

As part of the Global ATM Managed Services (AMS) team, you’ll be working at the forefront of a dynamic, global division that has the opportunity to shape the future of financial services. You’ll gain experience managing complex, high-profile events and working closely with a talented team of professionals across diverse regions.

What’s Next?

Thank you for considering applying for a job at Brink’s. To be considered for this position, you must complete the entire application process, which includes answering all prescreening questions and providing your eSignature.

Upon completion of the application process, you will receive an email confirming that we have received your application. We will review all candidates and notify you of your status should we deem you fit for a job. Thank you again for your interest in a career at Brink’s. For more information about future career opportunities, join our talent network, like our Facebook page or Follow us on X.

Brink’s is an equal opportunity/affirmative action employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, marital status, protected veteran status, sexual orientation, gender identity, genetic information, or history or any other characteristic protected by law. Brink’s is also committed to providing a drug-free workplace.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state, or local protected class.

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