Analyst - Customer Database Marketing

Full Time • Pittsburgh, PA, United States of America

58,175 - 73,663 (Yearly) Added 1 month, 2 weeks ago

Summary

LOCATION

Pittsburgh, PA, United States

QUALIFICATIONS

Bachelor’s degree or equivalent experience in Marketing or a technology-related field, general knowledge in data analysis, and ability to project manage under tight deadlines. 1-2 years’ experience with front-end data applications and understanding of Database Marketing.

RESPONSIBILITIES

Manage the end-to-end process of customer promotional coupon distribution, develop targeted customer audiences, build complex queries using internal data sources, and coordinate project timelines and updates across various brands.

INDUSTRY

Retail Apparel

SHORT DESCRIPTION

The Analyst – Customer Database Marketing role at AEO, Inc. focuses on enhancing marketing campaigns through data analysis and customer targeting, while supporting the loyalty program and communication strategies for all American Eagle Outfitters brands.

POSITION TITLE: Analyst – Customer Database Marketing

REPORTS TO: Sr. Manager – Customer Database Marketing

POSITION SUMMARY:

At AEO, Inc. we are using the latest technologies to ensure our customers are getting the most relevant marketing campaigns. This role is integral in supporting core company initiatives by maximizing the loyalty program, increasing personalization and offer/communication testing. This role is responsible for managing the end-to-end execution of our customer promotional codes and developing and executing the audiences to drive these initiatives. This role will support all American Eagle Outfitter brands.

RESPONSIBILITIES:

Responsible for managing the end-to-end process of creating, validating and distribution of customer promotional coupon information.
Develop audiences for customer targeting using marketing automation tools ranging from Loyalty, Revenue Generating, Legal, Acquisition, Win back, and much more.
Responsible for developing customer audiences based on requirements provided by the program lead, and coordinating with brand points of contact to establish and clearly document targeting and offer criteria.
Build complex queries leveraging all internal data sources in Google Cloud Platform and the Customer Data Platform tool to target our customer base for various marketing activities.
Understand the business needs within our various brands and be able to manage timelines; establish due dates; and provide recurring project status updates related to their individual efforts associated with the overall campaign.

QUALIFICATIONS:

Bachelor’s or equivalent experience in Marketing or technology-related field
General knowledge in data analysis
Ability to project manage efforts and operate under tight timeframes

ADDITIONAL SKILLS:

1-2 years’ experience with front-end data applications (SQL Assistant, Big Query and Marketing Automation platforms)
General concept of Database Marketing and/or Offer Management

PAY/BENEFITS INFORMATION:

Actual starting pay is determined by various factors, including but not limited to relevant experience and location.
Subject to eligibility requirements, associates may receive health care benefits (including medical, vision, and dental); wellness benefits; 401(k) retirement benefits; life and disability insurance; employee stock purchase program; paid time off; paid sick leave; and parental leave and benefits.
Paid Time Off, paid sick leave, and holiday pay vary by job level and type, job location, employment classification (part-time or full-time / exempt or non-exempt), and years of service. For additional information, please click HERE .
AEO may also provide discretionary bonuses and other incentives at its discretion.

American Eagle Outfitters (NYSE: AEO) is a portfolio of unique, loved and enduring brands with merchandise assortments that consist of high-quality, on-trend apparel, intimates, activewear, accessories, and personal care products.

AEO operates stores in the United States, Canada, Mexico, and Hong Kong, and ships to approximately 80 countries worldwide through its websites. American Eagle and Aerie merchandise also is available at more than 300 international locations operated by licensees in approximately 30 countries.

AEO is an Equal Opportunity Employer and is committed to complying with all federal, state and local equal employment opportunity ("EEO") laws. AEO prohibits discrimination against associates and applicants for employment because of the individual's race or color, religion or creed, alienage or citizenship status, sex (including pregnancy), national origin, age, sexual orientation, disability, gender identity or expression, marital or partnership status, domestic violence or stalking victim status, genetic information or predisposing genetic characteristics, military or veteran status, or any other characteristic protected by law. This applies to all AEO activities, including, but not limited to, recruitment, hiring, compensation, assignment, training, promotion, performance evaluation, discipline and discharge. AEO also provides reasonable accommodation of religion and disability in accordance with applicable law.

Applications will be accepted until the Apply Before date (if applicable), but may be extended based on applicant volume.

Job Identification 8064
Job Category Marketing
Posting Date 2024-12-12
Job Schedule Full time
Locations Pittsburgh, PA, United States

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