Area Crm And Digital Manager

We are searching for curious self-starters with a genuine interest in people. These hard-working individuals have always had a natural bend toward hospitality, no matter where they worked, because they’ve always seen themselves as part of something bigger.

Requested Tasks

• Lead the development and management of the CRM strategy for the Makeready portfolio
• Partner with property level Directors of Sales and Marketing and Field Marketing team on strategic planning and creation of marketing campaigns
• Plan, configure, and monitor automated email campaigns within email marketing platform
• Accountable for supplemental revenue generation email programs including cart abandonment, upgrade program behavioral targeting
• Build audiences within customer database with smart segmentation that align with overall strategy; leverages dynamic content whenever possible for customer personalization
• Oversee loyalty program communications, ensuring a consistent and engaging voice across email, digital platforms, and in-person guest interactions.
• Provide reporting on a property and portfolio-wide level via monthly, quarterly, semi-annually and annual cadences and sets goals for ongoing improvement and growth
• Provide as needed website support for hotel properties, including content updates, ensuring accurate and consistent information, and collaborating with internal teams or third-party vendors to optimize website performance and functionality

Requested Capabilities

• 5+ years of experience in an email marketing and/or CRM role
• Experience with an enterprise-level CRM/email marketing software provider (Cendyn, Revinate, TravelClick, Salesforce, Marketo, Silverpop, etc)
• Basic working knowledge of HTML and Photoshop
• Experience with data analysis and reporting including website analytics experience a plus (eInsight, Google Analytics, etc)
• Superb organizational and prioritization skills to meet deadlines
• Ability to work in a fast-paced start-up environment with multiple priorities
• This role will require travel; the team member must be able to travel independently via airplanes, cars, car services and hotels

As part of the Makeready collection, we proudly offer a variety of thoughtful benefits and perks for eligible team members including accommodating PTO/PTO exchange, medical/dental/vision benefits, maternity/paternity leave, pet insurance, company-matched dependent care & 401k, student loan repayment program and a wide range of additional ancillary benefits. The health, happiness and well-being of our team is our top priority.

We take pride in our Guiding Principles to help define how we successfully work together. We follow them not out of duty but live by them instinctively.

Makeready LLC and its affiliated entities are proud to encourage and support an environment where everyone can be a successful team member as their true independent self. We are an equal opportunity workplace and employer that does not discriminate based on race, color, disability, gender/sex, sexual orientation, religion, national origin, age, veteran status, or any other protected status. We are committed to building a team and a workplace where we are all able to be successful based solely on our individual qualifications, experience, abilities and job performance.