Area Director Of Sales And Marketing Holiday Inn Express Rockhill Sc And Home2 Suites Blythewood Sc

Job Summary
We are seeking a dynamic and results-driven Director of Sales and Marketing to lead our sales and marketing initiatives. This role is essential for driving business growth, developing strategic marketing plans, and managing a high-performing sales team. The ideal candidate will possess a strong background in outside sales, technology sales, and business development, with a proven ability to negotiate effectively and manage key accounts.

Responsibilities

·Achieves revenue goals by developing and implementing sales and marketing strategies

·Develops and implements marketing and sales strategies by analyzing current and potential.

· Identifies new business opportunities through Market Intelligence

· Establishes sales goals that support achievement of the budget/profitability

·Coordinates the development of the Marketing Plan and preparation of the top line budget/marketing expenses in conjunction with the General Manager

·Coordinates with the General Manager and the Revenue Manager on the booking parameters for future dates, availability, and selling parameters for guest blocks and event

·Develops annual sales goals for sales staff which support achievement of the budget; monitors achievement of those goals and implements alternative strategies as necessary to achieve revenue and room night goals

·Performance Benchmark: Preparation of Annual Business Plan is approved

·Achieves sales goals by supervising sales staff

·Implements strategies to improve market penetration

·Maximizes sales productivity by ensuring that sales staff utilize use proven/brand sales techniques

·Monitors call productivity and revenue goals for each sales person by tracking results

·Improves call productivity by counseling sales staff on appropriate selling techniques

·Performance Benchmark: Achieve/exceed retention % for hotel each month

·Increases sales volume and profitability by formulating and executing projects for all market areas as stated in the Hotel Marketing Plan

·Analyzes sales statistics to formulate profitability

·Reviews market analysis to determine client needs, occupancy potential, rates desired, etc.

·Performance Benchmark: Achieve/exceed RevPar and other revenue for hotel each month

·Meets overall budgeted sales and profit margin by soliciting, evaluating, selling, and confirming business

·Qualifies prospective leads as to profitability

·Designs and proposes programs to meet client's needs

·Negotiates with client to achieve maximum profit while satisfying client needs

·Coordinates transient and group room commitments to insure proper market mix

·Approves function space allocation for group and catering bookings

·Meets and exceeds the expectations of the staff and customers by utilizing leadership skills and motivation techniques in order to maximize employee productivity and satisfaction of direct reports

·Develops and implements strategies to achieve retention goals

·Selects qualified employees and provides orientation and training

·Creates a positive work environment for all employees

·Determines and communicates standards of performance to employees. Evaluates employee performance on a regular basis and recommends salary increases as appropriate

·Develops employees to maximize potential and prepare for future promotional opportunities by conducting counseling sessions, determining developmental needs and allowing these needs to be met

·Ensures that disciplinary action is taken as required utilizing consistency, fairness and respect within framework of established company guidelines

·Ensures customer satisfaction and hotel profit by overseeing the coordination of various department's activities related to booked business

·Reviews sales work file to ascertain a proper exchange of information

·Coordinates details with other department heads

·Ensures maximum occupancy on a daily basis by performing follow-ups on progress of groups booked with Front Office Management

·Maintains safe and secure environment for customers and employees

·Ensures that all employees follow safety rules and procedures

·Takes corrective action where required to improve safety of work areas

·Utilizes corporate resources effectively by communicating with corporate associates on a regular basis

·Keeps the Corporate Sales Director and general manager and key corporate staff informed of developments on a regular basis. Requests assistance as needed

·Adheres to company standards of operations (SOP)

·Ensures that operation adheres to federal and state laws

·Increases visibility of the hotel by actively participating in community

·Performance Benchmark: Timely reporting as required

·Participates in solving problems with other department as required related to business booked in the hotel including space conflicts, threatened cancellations, and compromises between customer needs and hotel facilities

·Enhances the hotel's community image and stays abreast of competition, new developments, and sales method techniques in the hotel industry

·Prepares reports as necessary to develop a more informative data base for improved management decision making and critical evaluation of work activities

·Prepares Food & Beverage, Pre-Conference, Sales, and Executive Committee reports

·Performs all duties and responsibilities in a timely and efficient manner in accordance with established company policies and procedures to achieve the overall objectives of this position.

Experience

• Proven experience in outside sales, technology sales, or business development roles.
• Strong leadership skills with the ability to motivate and manage a diverse team.
• Demonstrated success in negotiating contracts and closing deals.
• Excellent communication skills with the ability to build relationships at all levels of an organization.
• A deep understanding of market dynamics and customer needs within the industry.

Join us in this exciting opportunity to shape our company's future through innovative sales strategies and effective marketing initiatives!

Job Type: Full-time

Pay: From $60,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Referral program
• Vision insurance

Ability to Relocate:

• Rock Hill, SC 29730: Relocate before starting work (Required)

Work Location: In person