Assistant, Brand Communications

About You

You are highly organized, detail-oriented and a strategic thinker with a deep understanding of the media landscape across business, trade, fashion, beauty, wellness and lifestyle. You are passionate about creating and implementing strategies to strengthen brand awareness and identity and thrive in a collaborative environment where you can work across teams and external partners to achieve impactful results. You have a strong ability to multitask and manage competing priorities effectively, provide administrative support for the team, and stay ahead of industry trends and competitive strategies.

About The Role

The Assistant, Brand & Communications will work to support and execute strategies that amplify goop's brand narrative across its diverse business priorities. From product launches to high-profile events, this role is pivotal in ensuring seamless communication, fostering key relationships, and delivering impactful campaigns.

Responsibilities include:

• Work with the Senior Manager of Communications to execute communications strategies across goop's priorities: goop Beauty, G. Label by goop, experiential, retail, collaborations, wholesale, and brand partnerships
• Support Senior Manager of Communications with scheduling, glam, and appearance logistics for goop's CEO
• Support strategy and timeline around product launches, assisting with the management of multiple external agencies
• Foster key relationships with global media, thought-leaders, and influencers across the business, trade, fashion, beauty, wellness, and lifestyle and proactively pitch media
• Develop creative ideation on how to communicate goop's value proposition in new, exciting ways, integrating press, content, and social media for 360 storytelling
• Work with the Brand Team to plan and execute tentpole brand events and campaigns
• Provide administrative support for the department, including media reporting, campaign recaps, list management, sample and gift trafficking, industry reports, etc.

Qualifications & Experience

• Bachelor's degree in Communications, Public Relations, or related area of study
• 1-2 years' experience in public relations and influencer marketing, preferably for a luxury brand with a strong digital footprint
• Strong analytical and writing skills
• Proven track record of working cross-functionally and managing priorities
• Experience supporting compelling public relations campaigns
• A combination of in-house and agency experience preferred

FAQ

• Compensation: $45,000 - $50,000 + Equity. This is a full-time, non-exempt role. Please note that this range represents the low and high end of the anticipated base salary range for the Los Angeles, CA based position. Goop, in good faith, reasonably expects to pay the position within this salary range. Goop provides the salary range in compliance with all applicable federal, state and local laws. The actual base salary will depend on numerous factors such as: experience, training, knowledge and skills, and if the location of the job changes.
• Benefits: Generous health benefits package, fertility benefits and paid parental leave.
• Perks: "goopcation" paid company summer break, generous goop discounts, special offers with brand partners, access to custom lifestyle resources and events, and a beautiful workspace in Santa Monica
• Work Philosophy: At goop we believe that creativity, innovation and camaraderie are essential to our business, our culture and our employee's growth and development. With our Hybrid Work Policy, we are committed to promoting collaboration, productivity and employee well-being by maximizing the benefits of both in-person and remote work. We are in office Tuesdays and Thursdays, as well as Mondays for those within a 15-mile radius of our Santa Monica office.