Assistant Brand Manager

We invite applications for the position of

Assistant Brand Manager (Heineken Brand)

We are building a future that embraces innovation, sustainability, and diversity.

We are a business that will bring out the best in you - providing great opportunities for people with ambition and drive. People are at the heart of our company – It is undoubtedly the pride and passion of our colleagues that makes us stand out from the crowd. Our success simply would not be possible without the hard work and dedication of our employees. If you are as excited about our future as we are, then we’d love to hear how you can help us shape it. We are always looking for new talent to help build and grow our company and our brands. Our careers are journeys paved with richness, accomplishments, and a few beers and ciders with friends or strangers along the way. Your journey will be one of close connections and growing friendships as is the beating heart of our company. We collaborate with colleagues in every single other function to do what HEINEKEN does best: brew the highest quality, premium beers, and ciders.

Location: Dublin

Job Grade: 10

JOB PURPOSE AND REPORTING

Work as a full-time core member of the Heineken Brand Team, reporting to the Senior Brand Manager – while also supporting the wider team across the whole marketing mix as required. The role offers a wide range of experience and exposure across the business.

Reporting to: Senior Brand Manager (Heineken Brand)

Key Responsibilities:

Brand Strategy and Execution:

• • Contribute to annual Brand Planning, providing input on annual basis.
  • Lead designated elements of campaign implementation ensuring best-in-class execution.
  • Take responsibility for ownership of specific projects with a high focus on music & sports experiences
  • Communication and collaboration of ongoing plans to commercial and trade teams, as well as global teams.
  • Act as a Champion of best practice sharing.

Project Ownership and Budget Management:

• • Lead the budget management process ensuring team adherence to spend allocations.
  • Lead key projects e.g., execution of sponsorship/experiential activities, line extension marketing plans, BTL channel support.

Product and Trade Management:

• • Work with supply chain and trade marketing managers on the creation and delivery of new branded materials.
  • Influence and educate trade/sales teams with up-to-date information on brand and activity.

Qualifications and Experience:

• Third-level business qualification in Marketing or related discipline.
• 1-2 years of experience in a similar role or related discipline.
• Strong process management and presentation skills.
• Passion for brands and exposure to current marketing trends.
• Experience in budget management and agency collaboration.
• Good awareness of the beverage category and brand strategy implications.
• Understanding of channel segmentation and brand activation & experience.
• Analytical skills for effective monitoring and reporting on brand performance.

Behavioural Competencies:

• Deliver: Play to win and celebrate success. Deliver the goods.
• Shape: Think consumers first. Make courageous moves.
• Connect: Champion a culture of belonging. Learn, share and reapply.
• Develop: Have real conversations and embrace learning & growth.

So join us, and be the spark that fuels our star.
Because at Heineken Ireland, we don’t just make the beer…
We make the star!

“Embracing and celebrating diversity is core to HEINEKEN’s purpose of “brewing the joy of true togetherness to inspire a better world”. We believe that people as diverse as our brews – including and not limited to gender, ethnicity, age, sexual orientation, religious belief, nationality, social background, disability and thinking style – enrich our lives and strengthen our business. We welcome and consider applications from all qualified candidates as we champion a culture of belonging that provides fair and equal opportunities for all”.