Assistant Brand Manager
LOCATION
St. Louis, Missouri (Hybrid work schedule, Tues-Thurs in office)
QUALIFICATIONS
Bachelor's degree in Marketing, Business, or Management required; MBA preferred. 1-2 years of marketing or business experience.
RESPONSIBILITIES
Support brand strategies through planning and executing marketing initiatives, manage cross-functional project teams, analyze market conditions, collaborate with various partners, manage marketing budgets, and ensure effective translation of marketing strategies into activation plans.
INDUSTRY
Consumer Products, Home & Garden
SHORT DESCRIPTION
The Assistant Brand Manager will lead and manage marketing initiatives for the Home & Garden brands, driving sales growth and brand alignment through strategic planning and collaboration across various teams.
The Home & Garden business unit of Spectrum Brands is based in St. Louis, Missouri with distribution, manufacturing and sales offices throughout the US and globe. We are a leading supplier of consumer products nationally for the home, lawn and garden, insect and weed control markets. We deliver groundbreaking products of exceptional value and top-notch quality to consumers with our well-recognized brands including Spectracide®, Hot Shot®, Cutter®, Repel®, Black Flag®, Garden Safe®, EcoLogic® and Liquid Fence®.
Job Summary
The Assistant Brand Manager (ABM) is a key contributor to the overall brand team, responsible for leading cross functional teams in planning, execution, and analysis of various marketing initiatives. The ABM role will support all H&G brands with the development of marketing plans to achieve sales and share objectives. This position reports to a Senior Brand Manager and leverages creative, analytic, and strategic skills.
Primary Duties & Responsibilities
- Contribute to and support comprehensive short and long-term strategic plans. Lead and manage plans that deliver sales growth for assigned product lines.
- Work with cross-functional partners to proactively monitor competitive activity and recommend strategic and tactical actions to achieve objectives.
- Collaborate directly with Product Marketing, Sales, Category and Creative partners in the development and execution of high-quality, insights-driven solutions that support brand strategies & customer needs.
- Lead and manage cross-functional project teams to develop programs and campaigns to support annual brand plans, new product launches, product renovations, packaging design, artwork approvals, SKU and materials management and financial feasibility exercises.
- Actively participate in developing and managing consumer programs including creative development, media, strategic partnerships, and customer relationships.
- Guide agency partners to ensure effective and efficient translation of marketing strategies into activation plans.
- Manage marketing budget and report on spending results.
- Encourage organizational and customer engagement, alignment and excitement for the brand! Drive alignment behind brand strategy with senior management and key commercial stakeholders. Responsible for consulting with cross-functional partners and driving alignment across the organization.
Education and Experience Profile
- Bachelor’s Degree in Marketing, Business, or Management required. MBA preferred.
- 1-2 years of marketing or business experience.
Required Skills
- Experience with A&P/marketing budgets.
- Highly organized and very strong, proven project management skills.
- Able to work effectively across functions.
- Enjoys a high-energy, high expectation, results-oriented environment.
- Excellent interpersonal and communication skills.
- Must be a self-starter and self-motivated with a strong work ethic.
- Demonstrated ability to lead people and get results through others.
- Strong computer proficiency in Microsoft Office applications: Word, Excel, PowerPoint and Outlook.
- Ability to handle a variety of tasks and situations in a calm and effective manner.
- Attention to detail.
- Excellent organizational skills.
- Strong customer orientation.
- Problem analysis and problem resolution at a functional level.
- Strong team player
- Commitment to company values.
Work Environment
- Hybrid work schedule (Tues-Thurs in STL office)
- Working conditions are normal for an office environment.
- The above information on this description has been designed to indicate the general nature and level of work performed by employees within this job/classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
- Spectrum Brands is an Equal Employment Opportunity/Affirmative Action employer.
Job Reference: US19362
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