Assistant Director Email Marketing - Extended Campus

Assistant Director Email Marketing - Extended Campus

Hiring Department: UIC Extended Campus

Location: Chicago, IL USA

Requisition ID: 1028499

FTE: 1

Work Schedule: Monday - Friday 9:00 am - 5:00 pm

Shift: Days

# of Positions: 1

Workplace Type: Hybrid

Posting Close Date: 1/24/2025

Salary Range (commensurate with experience): $65,000.00 - 75,000.00 / Annual Salary

About the University of Illinois Chicago

UIC is among the nation’s preeminent urban public research universities, a Carnegie RU/VH research institution, and the largest university in Chicago. UIC serves over 34,000 students, comprising one of the most diverse student bodies in the nation and is designated as a Minority Serving Institution (MSI), an Asian American and Native American Pacific Islander Serving Institution (AANAPSI) and a Hispanic Serving Institution (HSI). Through its 16 colleges, UIC produces nationally and internationally recognized multidisciplinary academic programs in concert with civic, corporate and community partners worldwide, including a full complement of health sciences colleges. By emphasizing cutting-edge and transformational research along with a commitment to the success of all students, UIC embodies the dynamic, vibrant and engaged urban university. Recent “Best Colleges” rankings published by U.S. News & World Report, found UIC climbed up in its rankings among top public schools in the nation and among all national universities. UIC has nearly 260,000 alumni, and is one of the largest employers in the city of Chicago.

Benefits eligible positions include a comprehensive benefits package which offers: Health, Dental, Vision, Life, Disability & AD&D insurance; a defined benefit pension plan; paid leaves such as Vacation, Holiday and Sick; tuition waivers for employees and dependents. Click for a complete list of Employee Benefits.

UIC is seeking an Assistant Director Email Marketing to join our UIC Extended Campus team. This position develops and executes email marketing and communications plans for degree and certificate programs for UIC Online (UIC Extended Campus). This role is responsible for the ideation, creation, deployment, and analysis of email marketing plans for UIC Online programs and Email Marketing Drip Campaigns, along with monthly reporting and analysis. This position also coordinates projects with internal and external partners and service providers, and ensures that marketing is timely, within budget, and following approved messaging.

Duties & Responsibilities:

Email Marketing Campaigns for UIC Online Programs:

• Manage and build overall email marketing strategy.
• Creation of email marketing campaigns for BHIS, MEng, MESA, MPA, non-credit programs, partnerships, and future programs.
• Build and execute emails in Slate.
• Proofread emails for clarity, grammar and spelling. Responsible for accuracy of emails.
• Manage recipient lists, scheduling, and deploying emails.
• Ensure emails follow industry policies and best practices.
• Communicate and collaborate with multiple teams, UIC online marketing and Extended Campus teams.

Email Reports and Analytics:

• Pull monthly marketing and drip email reports by program.
• Track, analyze, interpret, and make recommendations based on the data.

Email Marketing Drip Campaigns:

• Manage and build overall drip email marketing strategy.
• Creation of email marketing campaigns for BHIS, MEng, MESA, MPA, and future programs.
• Build and execute emails in Slate.
• Proofread emails for clarity, grammar and spelling. Responsible for accuracy of emails.
• Manage drip cadence, scheduling, and deploying emails.
• Ensure emails follow industry policies and best practices.
• Communicate and collaborate with multiple teams, UIC online marketing and Extended Campus teams.

Perform other related duties and participate in special projects as assigned.

Minimum Qualifications Required:

Note: Master’s Degree in an area consistent with the duties of the position may be substituted for one (1) year (12 months) of work experience.

Preferred Qualifications:

• Experience with Slate or other comprehensive platform for admissions & enrollment management, student success, and alumni & advancement.
• InDesign and Photoshop skills desired for creating email graphic headers.
• Ability to pull email reports, interpret data, and make recommendations based on the data.
• Proven track record of increasing customer base through email marketing.
• Critical thinker with strong problem-solving skills.
• Good time-management skills.
• Able to translate strategy to action and meet deadlines.
• Team player with great interpersonal and communication skills.
• Able to ask for help when needed.

To Apply: For fullest consideration click on the Apply Now button, please fully complete all sections of the online application including adding your full work history with specific details of your duties & responsibilities for each position held. Fully complete the education, licensure, certification and language sections. You may upload a resume, cover letter, certifications, licensures, transcripts and diplomas within the application.

Please note that once you have submitted your application you will not be able to make any changes. In order to revise your application you must withdraw and reapply. You will not be able to reapply after the posting close date. Please ensure the application is fully completed and all supporting documents have been uploaded before the posting close date. Illinois Residency is required within 180 days of employment.

The University of Illinois System is an equal opportunity employer, including but not limited to disability and/or veteran status, and complies with all applicable state and federal employment mandates. Please visit Required Employment Notices and Posters to view our non-discrimination statement and find additional information about required background checks, sexual harassment/misconduct disclosures, and employment eligibility review through E-Verify.

The university provides accommodations to applicants and employees. Request an Accommodation