Assistant Director, Media Relations
LOCATION
Arlington, Texas
QUALIFICATIONS
Bachelor's degree or equivalent education and experience in journalism, public relations, or related field; at least three years of relevant experience in news reporting, public relations, or corporate communications with a portfolio of published works.
RESPONSIBILITIES
Responsible for writing news releases and digital content, developing media relations strategies, responding to media requests, arranging interviews, cultivating relationships with media, and providing media monitoring reports.
INDUSTRY
Higher Education
SHORT DESCRIPTION
The Assistant Director, Media Relations will enhance the University's visibility through strategic media outreach, content creation, and effective communication with local, regional, and national media outlets.
Posting Details
- Occasional duties fall outside of normal work hours. The position often requires some presence and commitment before 8:00am, after 5:00pm, and on weekends, both on and off campus.
- Some local, regional, and national travel required for meetings, events, and conferences.
https://www.uta.edu/hr/employee-benefits
To help you understand the full value of these benefits, we have created a tool that calculates the total worth of your compensation package. This tool takes into account all of the benefits that you are eligible for, including health insurance, retirement plans, and paid time off. To access this tool and learn more about the total value of your benefits, please click on the following link:
https://resources.uta.edu/hr/services/records/compensation-tools.php
Furthermore, UTA is poised to experience widespread growth in the near future. The university recently launched the first phase of its RISE 100 initiative aimed at recruiting 100 new tenure-system faculty to amplify research standing and position UTA as a leader in key scholarly areas; more details are available at https://www.uta.edu/administration/president/strategic-plan/rise100. The successful candidate for this position will have the opportunity to join UTA during an exciting period of growth and contribute as the university broadens its impact.
- Assist in creating and implementing media relations strategies and activities for assigned areas of the University that promote academic and research excellence, student success and community engagement.
- Develop and implement communications strategies that highlight and promote achievements of the University, faculty, students, staff, and alumni.
- Share strategies, pitch news, and write features, news articles and copy for release and for the University’s publications, periodicals and website as assigned to support communications strategies and objectives.
- Respond to media requests in a timely manner, often under deadline pressure.
- Arrange interviews with faculty, staff, students, and administrators as appropriate.
- Help prepare UTA personnel for media interviews.
- Handle logistics for media; compile and maintain experts list to help reporters localize breaking news stories.
- Adapt to rapidly changing scenarios and priorities.
- Cultivate mutually beneficial and trusting relationships with members of the local, regional, national, and international media.
- Develop a well-rounded and saturated media presence locally and regionally, while placing particular emphasis on national media.
- Assist in long-term media placement planning to align story pitches with prominent editorial calendars and predictable news coverage cycles, such as broadcast ratings periods, etc.
- Coordinate closely with the University’s schools, colleges, and administrative units to set media priorities, develop media opportunities, identify, and develop story ideas, cultivate faculty experts, ensure consistency of overall messaging, and avoid duplication of effort and resources.
- Independently cultivate collegial and productive relationships with senior administrators, vice presidents, deans, department chairs, external colleagues, and others.
- Use journalistic and public relations skills to identify, prepare, publicize, and produce news content that supports the University’s mission.
- Assist Marketing, Messaging, and Engagement, deans, department chairs, faculty, and staff in planning media coverage for special events.
- Assist in providing media monitoring/analytics reports for internal distribution and to inform university leadership and archive external media stories for use in promoting the mission of the University.
- Archive and distribute daily news roundup for senior administrators and others.
- Update UT Arlington website with news and appropriate images to promote the University, its students, faculty, staff , and alumni.
- Under the direction of the Chief Communications Officer and Director of Media Relations, fulfill critical crisis communications roles, including preparation, training, and participation in actual events.
- Performs other duties as assigned.
- Bachelor’s degree, or a related field or five (5) years of equivalent professional combination of education and experience.
- At least three (3) years of relevant news reporting, broadcast journalism, public relations, or corporate communications experience, supported by a portfolio of writing and published/broadcast samples.
- Degree preferably in journalism, communications, public relations, liberal arts, business,
- Background in news reporting and broadcast journalism.
- Fluent in written and spoken Spanish.
- Experience with developing online content and SEO strategies.
- Previous experience in higher education.
- Positive, collegial, and collaborative work style.
- Demonstrated proficiency in Associate4d Press style.
- Exceptional oral and written communications talent and skill.
- Exceptional writing/editing skills-including development and editing along with ability to shape and improve content for multiple target audiences and repackage materials for multiple uses.
- Competency in Microsoft Office programs.
- Multi-media skills, such as online publishing, social media, video, online photo presentation, etc.
- Knowledge of new media practices.
Requirement Questions
Required fields are indicated with an asterisk (*).
- * What is the highest level of education attained?
- GED
- High School Diploma
- Associate's Degree
- Bachelor's Degree
- Master's Degree
- PhD or equivalent
- * How many years of experience do you have in the fields of news reporting, broadcast journalism, public relations or communications?
- None/less than 2 years
- 2 years/less than 3 years
- 3 years/less than 5 years
- 5 or more years
- * How many years of experience do you have in producing content for feature print articles, online publications or social media channels?
- None/less than 2 years
- 2 years/less than 3 years
- 3 years/less than 5 years
- 5 or more years
- * How many years of experience do you have in compiling summaries and analytics of media coverage?
- None/less than 1 year
- 1 year/less than 2 years
- 2 years/less than 3 years
- 3 years or more
Documents Needed To Apply
- Resume or CV
- Cover/Interest Letter
- Portfolio or Work Samples
- Publications
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