University of the Incarnate Word

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Assistant Director Of Digital Strategy & Marketing

Full Time • San Antonio, TX, United States of America

62,000 - 64,000 (Yearly) Added 2 weeks, 2 days ago

Summary

LOCATION

University of the Incarnate Word, with eligibility for remote work after a successful six-month evaluation.

QUALIFICATIONS

Bachelor's Degree required; 4 years of marketing experience including 3 years in digital marketing; 2 years of leadership/supervisory experience preferred Master’s Degree and experience in higher education marketing.

RESPONSIBILITIES

Manage digital marketing strategies, oversee content development, enhance website management, collaborate with departments and vendors, implement social media strategies, and supervise team members.

INDUSTRY

Higher Education

SHORT DESCRIPTION

The Assistant Director of Digital Strategy & Marketing will lead digital marketing efforts to attract prospective students through innovative and creative digital content across various platforms.

Position Information

Position Title

Assistant Director of Digital Strategy & Marketing

UIW Mission

University of the Incarnate Word is a Catholic institution that welcomes to its community persons of diverse backgrounds, in the belief that their respectful interaction advances the discovery of truth, mutual understanding, self-realization, and the common good.

Position Summary

The Assistant Director, Digital Strategy and Marketing is a role that combines creativity, innovation and collaboration in a fast-paced, dynamic environment with a goal-oriented focus. This position supports the marketing and recruiting of qualified prospective students for application and enrollment by executing digital and other marketing strategies including graphics, web content development, email, texting, social media, video, print, user-generated content and multimedia tools. The Assistant Director will manage and motivate the Digital Strategy and Marketing team to produce inspirational messaging in new and cutting-edge ways to reach the appropriate audiences in marketing and advertising platforms. The position will report to the Sr. Director of Enrollment Services and will identify, evaluate, implement and report on effective strategies utilizing tactics for search engine optimization (SEO), search engine marketing (SEM), and optimized website content. This individual will work with management, direct reports, internal stakeholders and outside vendors to execute initiatives that are in line with the University’s overall marketing and enrollment goals.

Position is eligible for remote work after a successful six month evaluation.

Benefits

UIW has been identified year after year as one of the nation’s Great Colleges to Work For based on employee feedback. UIW offers an outstanding benefits package for full-time employees that includes medical, dental, vision, flexible spending accounts, numerous paid holidays, vacation and sick leave. Tuition benefits include UIW tuition waivers, tuition exchange programs and Brainpower Connection discounts for employees and dependents. Retirement benefits include 403b retirement plans with a 7% employer match, plus a retirement health solution. We also offer employer-paid Life/AD&D, long-term disability, pet insurance, an Employee Assistance Program (EAP), wellness programs, employee discount program, Public Service Loan Forgiveness (PSLF) eligibility and more! Please refer to the Human Resources webpage for additional details on our benefits and eligibility.

Job Duties

Job Duty Name

Digital Marketing

Description of Job Duties

Design and maintain brand elements for marketing pieces, internal documents, printed content, websites, social media, emails, online ads and landing pages.
Oversee targeted audiences through paid campaigns using available tools on lead generation sites, aggregators and other digital platforms.
Implement designated digital strategies through established interdepartmental and external partnerships to meet enrollment objectives.
Conceptualize and support effective paid search engine marketing campaigns through Google Ads and other SEM tools with graphics and ad copy in cooperation with other team members.

Job Duty Name

Content Development

Description of Job Duties

Write and manage the creation of promotional messaging, blogs, graphics, print, video and other content elements to support consistent marketing and enrollment strategies and messages on all platforms.
Update content, graphics, and multimedia on university websites, landing pages, mobile, text messages, video and partner sites to grow user interaction and application conversions.
Develop user generated content strategies and a content repository to use in marketing efforts.
Enhance and direct search engine optimization through site content development, page setup, link strategies and other SEO tactics.
Coordinate videos, photography and events including writing, directing and approval of final production.
Ensure content and messaging is factual, appropriate and meets University guidelines.

Job Duty Name

Website Content Management

Description of Job Duties

Collaborate with university web team on web functionality and content strategies with an enrollment focus and excellent user experience (UX) practices.
Support website updates that reflect university programs and improve SEM, SEO rankings and social media interactions.
Oversee the feature implementation and maintenance of the chatbot tool on the website for all appropriate audiences.
Research, recommend and assist with implementation of tools and features to drive interaction on all devices.

Job Duty Name

Collaboration and Reporting

Description of Job Duties

Collaborate with university departments and outside vendors to execute digital marketing strategies and meet overall enrollment management goals.
Work in conjunction with senior management to develop and guide strategic marketing enrollment plans.
Review, analyze and report on marketing, social and advertising results including proprietary tools and site analytics to show ROI and strategic goal effectiveness of various lead generation efforts.
Contribute to the success of university special projects, working with technologies and partners as assigned.

Job Duty Name

Social Media Strategy

Description of Job Duties

Direct social media strategy utilizing an array of appropriate sites and tools to enhance UIW visibility and drive traffic to the UIW websites.
Oversee and approve of staff posting and responding with interactive entries, photos, videos and events.
Utilize social media tools to showcase user generated content that reflects UIW values and themes.

Job Duty Name

Supervision and Leadership

Description of Job Duties

Supervise and mentor team members, work study students and graduate assistant(s).
Communicate results and updates for admissions management team meetings.
Perform other duties as assigned.

Qualifications

Knowledge Skills and Abilities

Strong digital and social media advertising and posting skills over multiple platforms.
Excellent proficiency in graphic programs: Adobe Creative Suite 6 including Photoshop, Illustrator, and InDesign.
Strong skills in writing and editing marketing copy with adherence to a style guide.
Strong proficiency in Content Management Systems (CMS) with functional HTML skills.
Strong skills in email and texting campaign development.
Proficiency in data collection, evaluation and reporting of web applications to attribute effectiveness across all digital marketing channels.
Ability to effectively manage multiple tasks, staff, priorities and accomplish tight deadlines in a fast-paced environment and keep all projects progressing.
Ability to work effectively with individuals from diverse communities and cultures.
Employee shall adhere to all applicable rules and regulations of the University, the Conference, and the NCAA.

Required Education

Bachelor’s Degree.

Required Work Experience

Four (4) years of marketing experience to include three (3) years of digital marketing experience.
Two (2) years of leadership or supervisory responsibilities of professional level staff.

Preferred Qualifications

Master’s Degree.
Higher education marketing/admissions experience.

Required Certifications, Licenses or Registrations

Must have a valid driver license, driving record that is insurable by UIW insurance carrier, and be at least 21 years of age, as required to drive for UIW.

Work Hours

Monday through Friday 8am to 5pm with occasional extended hours as needed to meet departmental goals which may include some weekends.

Physical Demands

Ability to lift up to 30lbs of photo shoot and promotional materials; ability to reach overhead, bend, squat to retrieve respective materials.
Ability to push/pull equipment carts holding up to 45 lbs.
Ability to actively engage in photo shoots and events for extended periods of time.
Ability to regularly move about campus and event venues to actively engage faculty, staff, and potential/current students, as well as attend meetings on and off campus.

Posting Details

Posting Number

AS2092PO

Number of Vacancies

Job Type

Full Time

Job Category

Administrator (exempt)

Desired Start Date

02/03/2025

Position End Date (if temporary)

Reports to

Senior Director, Enrollment Services

Salary

$62,000-$64,000 Annualized

Open Date

12/11/2024

Close Date

Open Until Filled

Yes

Special Instructions to Applicant

N/A.

EOE

UIW is committed to a policy of equal opportunity in employment, without regard to race, color, sex, sexual orientation, citizenship status, national origin, age, marital status, disability, genetic information, gender identity or expression, veteran status, pregnancy, and religion (except in limited circumstances when religious preference is both permitted by law and deemed appropriate as a matter of University policy).

Title IX

This position is considered a “Responsible Employee” under Title IX federal regulations and “Mandatory Reporter” under Texas state law and the UIW Sexual Misconduct Policy. As a Mandatory Reporter, this position requires you as the employee to promptly report any incident that you witness or receive information about Title IX violations. These reporting responsibilities are set out in the UIW Sexual Misconduct Policy.

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