Assistant Director Of Marketing

Bring your expertise in marketing leadership and creative strategy to Little Creek Casino Resort, where your innovative ideas will make a lasting impact. As the Assistant Director of Marketing, you'll partner with the Director of Marketing to shape strategies that drive guest engagement, enhance brand visibility, and achieve business goals. Leading a talented team across creative, promotional, and entertainment functions, you'll ensure seamless execution of multi-channel campaigns, loyalty programs, and memorable events. Join us and contribute to the success of a premier resort destination.

Essential Duties and Responsibilities:

Leadership and Team Development

• Provide strategic direction and mentorship to the marketing team, fostering a culture of collaboration and creativity.
• Oversee key team members listed in the organizational chart, ensuring alignment with department and resort objectives.
• Act as a bridge between the Director of Marketing and the team, ensuring smooth communication and implementation of marketing strategies.
• Identify opportunities for professional growth and training, building a strong and versatile marketing team.

Strategic Planning and Execution

• Collaborate with the Director of Marketing to create and monitor strategic plans that drive revenue, profitability, and market share.
• Develop and implement initiatives that enhance guest engagement, boost profitability, and attract new audiences while maintaining cost controls.
• Ensure all marketing activities operate within budget and align with the resort’s strategic goals.
• Contribute to the ideation and development of creative advertising campaigns.

Campaign and Content Management

• Lead the planning and execution of multi-channel marketing campaigns across traditional, digital, and social media platforms.
• Oversee the creation of promotional content that aligns with the resort's branding and messaging standards.
• Manage advertising plans and media strategies, collaborating with external agencies to optimize reach and engagement.
• Develop personalized marketing campaigns targeting both active and inactive guests, increasing loyalty and visitation.

Guest Engagement and Loyalty

• Support the design and implementation of guest loyalty programs, including Rewards Club and Player Development initiatives.
• Address guest feedback and complaints promptly, ensuring resolutions that enhance the overall experience.
• Monitor and improve the performance of existing products and services to maximize guest satisfaction and profitability.

Collaboration and Cross-Departmental Initiatives

• Partner with other departments to promote their offerings through tailored marketing strategies.
• Facilitate cross-departmental promotions, events, and training programs for seamless operations and alignment with marketing goals.
• Coordinate with entertainment, gaming, and resort teams to create cohesive guest experiences.

Budget and Resource Management

• Assist in managing the marketing budget, ensuring efficient allocation of resources across campaigns.
• Track spending, identify cost-saving opportunities, and optimize resource utilization.
• Build and maintain relationships with external vendors, including media, advertising, and PR agencies.

Analytics and Reporting

• Monitor campaign performance through data analytics, extracting insights to refine future marketing efforts.
• Provide detailed reports on marketing program outcomes, including post-event analyses and KPI tracking.
• Contribute to the creation of monthly, quarterly, and annual performance reports.

Entertainment and Events Oversight

• Oversee entertainment initiatives, including celebrity talent and themed events, ensuring profitability and alignment with marketing strategies.
• Manage on-site event planning and execution, creating memorable experiences for guests.

• Bachelor's degree in Marketing, Business Administration, or a related field.
• At least five (5) years of professional marketing experience, including a minimum of three (3) years in a leadership role, preferably within the casino or hospitality industry.
• Proven track record in developing and executing data-driven marketing strategies that drive revenue growth, increase brand visibility, and improve guest engagement.
• Strong experience managing multi-channel marketing campaigns, including digital marketing, social media, and traditional advertising, with a focus on performance optimization.
• Expertise in using marketing analytics tools and databases to inform strategic decisions and measure campaign effectiveness.
• Outstanding communication and interpersonal skills, with the ability to collaborate seamlessly with internal teams and external partners to achieve marketing objectives.

Why Join Us:

Explore career growth opportunities and excellent benefits. Discover more about our comprehensive benefits package and the advantages of joining our team at Little Creek Careers Page.

About Little Creek Casino Resort:

At Little Creek, we foster a culture of excellence where every team member contributes to creating exceptional guest experiences. We are committed to diversity and equal opportunity employment, valuing all individuals regardless of race, color, religion, gender, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity, or expression.