Assistant Director, Digital Strategy (Hybrid)

About Us

Overview

Georgia Tech prides itself on its technological resources, collaborations, high-quality student body, and its commitment to building an outstanding and diverse community of learning, discovery, and creation. We strongly encourage applicants whose values align with our institutional values, as outlined in our Strategic Plan. These values include academic excellence, diversity of thought and experience, inquiry and innovation, collaboration and community, and ethical behavior and stewardship. Georgia Tech has policies to promote a healthy work-life balance and is aware that attracting faculty may require meeting the needs of two careers.

About Georgia Tech

Georgia Tech is a top-ranked public research university situated in the heart of Atlanta, a diverse and vibrant city with numerous economic and cultural strengths. The Institute serves more than 45,000 students through top-ranked undergraduate, graduate, and executive programs in engineering, computing, science, business, design, and liberal arts. Georgia Tech's faculty attracted more than $1.4 billion in research awards this past year in fields ranging from biomedical technology to artificial intelligence, energy, sustainability, semiconductors, neuroscience, and national security. Georgia Tech ranks among the nation's top 20 universities for research and development spending and No. 1 among institutions without a medical school.

Georgia Tech's Mission and Values

Georgia Tech's mission is to develop leaders who advance technology and improve the human condition. The Institute has nine key values that are foundational to everything we do:

1. Students are our top priority.

2. We strive for excellence.

3. We thrive on diversity.

4. We celebrate collaboration.

5. We champion innovation.

6. We safeguard freedom of inquiry and expression.

7. We nurture the wellbeing of our community.

8. We act ethically.

9. We are responsible stewards.

Over the next decade, Georgia Tech will become an example of inclusive innovation, a leading technological research university of unmatched scale, relentlessly committed to serving the public good; breaking new ground in addressing the biggest local, national, and global challenges and opportunities of our time; making technology broadly accessible; and developing exceptional, principled leaders from all backgrounds ready to produce novel ideas and create solutions with real human impact.

Department Information

A part of the College of Lifetime Learning, Georgia Tech Professional Education is the global campus and lifetime education arm of the Georgia Institute of Technology offering professional development courses, certificate programs, and online master's degrees in a variety of formats to meet the needs of working professionals and industry partners in STEM and business fields worldwide. On an annual basis, GTPE serves and supports more than 100,000 learners, the "students," who don't live on campus but outnumber those who are physically here, representing industries such as data science and analytics, safety and health, cybersecurity, and project management.

The Marketing & Digital Strategy team serves to build awareness of GTPE offerings and authority as a leader in lifetime education and generate leads for its professional development programs and online degrees. This key leadership role will help define and develop initiatives and direction for our marketing technology such as CRM, automation, and web. This includes providing high-level counsel and strategic direction, project management, and leadership for the team responsible for execution, all while working to ensure we advance our goal to deliver a unified, personalized digital experience for online and adult learners.

Job Summary

Lead and supervise staff, initiatives, projects and activities related to executing digital strategy goals. Execute and manage development and integration of digital marketing technologies and strategies such as CRM, automation, websites, content, social media, applications, email, mobile and digital communications in support of delivering an engaging and valuable digital experience to drive customer behavior against key performance indicators. Create and manage unit digital strategy plans and performance in collaboration with marketing teams, leadership, and campus stakeholders or partners. Apply knowledge of digital communication and marketing principles to create strategically-focused campaigns that link goals, audiences, content, channels, and evaluation. Establish, monitor, and report on Key Performance Indicators and metrics associated with digital strategy goals. This position will interact on a regular basis with: Marketing, Communications and IT unit teams, unit leadership, faculty and staff, GT Information Technology and Institute Communications teams.This position typically will advise and counsel: unit leadershipThis position will supervise: staff

Responsibilities

Job Duty 1 -

Collaborate with leadership team and stakeholders to develop plans and evaluate performance for digital strategy initiatives which support strategic plans.

Job Duty 2 -

Develop and/or supervise development of digital assets (web, social media, email marketing and automation, mobile applications, and multimedia) to successfully execute marketing plans, increase overall unit brand awareness, and drive customer behavior against key performance indicators.

Job Duty 3 -

Serve as stakeholder and functional owner for implementation of marketing technologies including website, CRM and automation systems.

Job Duty 4 -

Direct workflow and resource scheduling to ensure digital project initiatives remain on time, on budget with project plans, and ensure the project scope and objectives remain aligned with goals.

Job Duty 5 -

Manage agency partner relationship(s) and budget(s).

Job Duty 6 -

Set performance metrics, track and report results, and collaborate with teams on optimization strategies.

Job Duty 7 -

Collaborate on unit-level digital content strategy in alignment with Institute Communications brand, creative, and digital guidelines.

Job Duty 8 -

Perform other duties as assigned

Required Qualifications

Educational Requirements

Bachelor's Degree in Business, Marketing, Communications, Digital Communications, Journalism, English, IT, Public Relations or related field or equivalent combination of education and experience

Other Required Qualifications

Overnight travel required for project delivery; flexibility in on-site daily service delivery hours(due to client shift schedules, project requirements); degree in Business

Required Experience

Five to seven years of job related experience

Preferred Qualifications

Additional Preferred Qualifications

Preferred skills include proficiency in HTML, CSS and JavaScript Knowledge of Photoshop or other prototyping software Familiarity with developing a mobile application or mobile application strategy design Knowledge of digital advertising campaign best practices and optimization

• Demonstrated competency in digital functions like CRM, automation, and web in the context of marketing, and understanding of IT agile project management.
• Experience leading a team passionate about developing and supporting people.
• Big picture thinker who can connect the dots into an integrated plan and execute in a complex operating environment.
• Excellent presentation and communication skills with the ability to effectively convey strategy and priorities in a way that clarifies direction and engages others.

Preferred Educational Qualifications

Master's Degree in Business Administration

Knowledge, Skills, & Abilities

SKILLS

This job requires skills in , digital communications, social media and marketing best practices. Expert knowledge of e-mail development and testing for multiple e-mail clients and marketing automations systems. Working knowledge of Salesforce or similar Customer Relationship Management platform. Working knowledge of Web Analytics in a variety of platforms. Experience in team supervision, project management, communication skills, writing skills, advanced presentation skills.

USG Core Values

The University System of Georgia is comprised of our 26 institutions of higher education and learning as well as the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability, and Respect. These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards. More details on the USG Statement of Core Values and Code of Conduct are available in USG Board Policy 8.2.18.1.2 and can be found on-line at https://www.usg.edu/policymanual/section8/C224/#p8.2.18_personnel_conduct.

Additionally, USG supports Freedom of Expression as stated in Board Policy 6.5 Freedom of Expression and Academic Freedom found on-line at https://www.usg.edu/policymanual/section6/C2653.

Equal Employment Opportunity

The Georgia Institute of Technology (Georgia Tech) is an Equal Employment Opportunity Employer. The University is committed to maintaining a fair and respectful environment for all. To that end, and in accordance with federal and state law, Board of Regents policy, and University policy, Georgia Tech provides equal opportunity to all faculty, staff, students, and all other members of the Georgia Tech community, including applicants for admission and/or employment, contractors, volunteers, and participants in institutional programs, activities, or services. Georgia Tech complies with all applicable laws and regulations governing equal opportunity in the workplace and in educational activities.

Georgia Tech prohibits discrimination, including discriminatory harassment, on the basis of race, ethnicity, ancestry, color, religion, sex (including pregnancy), sexual orientation, gender identity, gender expression, national origin, age, disability, genetics, or veteran status in its programs, activities, employment, and admissions. This prohibition applies to faculty, staff, students, and all other members of the Georgia Tech community, including affiliates, invitees, and guests. Further, Georgia Tech prohibits citizenship status, immigration status, and national origin discrimination in hiring, firing, and recruitment, except where such restrictions are required in order to comply with law, regulation, executive order, or Attorney General directive, or where they are required by Federal, State, or local government contract.

More information on these policies can be found here: https://www.usg.edu/policymanual/section6/c2714 Board of Regents Policy Manual | University System of Georgia (usg.edu).

Other Information

This is a supervisory position.

This position does not have any financial responsibilities.

This position will not be required to drive.

This role is not considered a position of trust.

This position does not require a purchasing card (P-Card).

This position will not travel

This position does not require security clearance.

Grade A10

Anticipated annual salary $84,000-101,000 commensurate with qualifications

Background Check

Successful candidate must be able to pass a background check. Please visit http://policylibrary.gatech.edu/employment/pre-employment-screening