Job Description

Work Arrangement

This role is categorized as hybrid. This means the successful candidate is expected to report to GM Global Technical Center, Warren MI, three times per week, at minimum.

The Role

The Assistant Manager, Channel Experience is responsible for supporting successful message delivery through all Loyalty communications channels to help drive program goals. Primary channel focus will include digital and email, but the role will work cross functionally and collaborate on the development of unified customer journeys that deliver exceptional experiences and business outcomes. This role requires the ability to develop strong relationships and manage multiple stakeholders to facilitate action. Solid understanding of how to use data, both in building audiences and delivering personalized content throughout all consumer touchpoints is critical. Candidates will thrive who can quickly distill multiple perspectives, assess needs, and formulate plans yet are able to adapt/adjust to unanticipated changes while managing through to execution.

What You’ll Do

• Work with GM product & analytics teams to ensure the data connections for loyalty are established, and leveraged appropriately so channel content is relevant, data driven, and personalized.
• Monitor content performance against priority goals and next best action; create optimization plans by leveraging research, best practices, user behavior and customer insights.
• Collaborate with creative, analytics & IT teams to make sure content is tagged/tracked throughout the funnel and measured.
• Represent Loyalty in cross functional workgroup to identify the path to insourcing all Rewards comms (email, text), and support transition.
• Liaison with CRM growth team and initiate conversations for rewards presence, including developing net new channel delivery needs. (ex: deploying PS & Non-PS co-brand card acquisition emails)
• Evaluate and contribute to CX and UX journeys through the lens of the Rewards audiences & overall customer experience.
• Stay up to date on industry marketing channel trends, Loyalty programs and competitive insights.

Additional Job Description

Your Skills & Abilities (Required Qualifications)

• Bachelor’s degree in Marketing, Advertising or a related field
• 5+ years of Marketing/Advertising experience w/sites, digital, CLM/CRM
• Experience with Adobe platform/tools & analytics
• Must be a team builder who can develop and maintain relationships and gain the confidence of other professionals both internally and externally.
• Needs to be a problem solver, showing ability to manage conflict independently and effectively to progress projects, but knowing when issues need to be escalated.
• Requires a sense of urgency, attention to detail, and the ability to collaborate and complete work under tight deadlines while managing multiple projects.
• Flexibility to quickly modify strategy and execute to accommodate changing needs of the business.
• Demonstrated analytics acumen as the position requires interpretation of data into business and communications strategies.
• Highly developed oral and written communications skills

What Will Give You A Competitive Edge (Preferred Qualifications)

• Familiarity with automotive industry and/or Loyalty rewards programs a plus

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.

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About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

Benefits Overview

The goal of the General Motors total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan incudes, the following benefits, in addition to many others:

• Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents;
• Healthcare (including a triple tax advantaged health savings account and wellness incentive), dental, vision and life insurance plans to cover you and your family;
• Company and matching contributions to 401K savings plan to help you save for retirement;
• Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values;
• Tuition assistance and student loan refinancing;
• Discount on GM vehicles for you, your family and friends. Diversity Information

General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.

We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.

Equal Employment Opportunity Statements

GM is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. GM is committed to providing a work environment free from unlawful discrimination and advancing equal employment opportunities for all qualified individuals. As part of this commitment, all practices and decisions relating to terms and conditions of employment, including, but not limited to, recruiting, hiring, training, promotion, discipline, compensation, benefits, and termination of employment are made without regard to an indivi d ual's protected characteristics. For purposes of this policy, “protected characteristics" include an individual's actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, lactation and related medical conditions), gender identity or gender expression, sexual orientation, weight, height, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances. If you need a reasonable accommodation to assist with your job search or application for employment, email us at Careers.Accommodations@GM.com or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.