Assoc. Dir, Marketing

Associate Director U.S. Marketing, Atherosclerosis HCC (Healthcare Consumer) Strategy

Job Description

Our company is dedicated to delivering innovations that extend and improve the lives of patients worldwide. Our team of dauntless, forward-thinking individuals achieves this through an unwavering commitment to supporting accessibility to medicine, providing new therapeutic options, and collaborating with governments and payers to ensure that people who need medicines have access to them.

We are currently recruiting for Associate Director, U.S. Marketing, HCC Strategy for Atherosclerosis. This is an exciting time for a talented and passionate marketing strategist to join the launch team for our investigational novel treatment for adults with hypercholesterolemia to reduce LDL. The HCC Strategy lead will play a critical role in disrupting and shaping the market, launching an innovative treatment option, and positively impacting the lives of millions of patients.

The HCC Strategy lead will drive foundational customer strategy and planning for Consumers for an exciting, anticipated launch, including positioning, targeting (including but not limited to, segmentation, market research, data and analytics, and creative campaign development). In this role, the candidate will be responsible for understanding gaps/barriers to health equity, refining and evolving the HCC strategy, and optimizing customer experience in partnership with the Director, HCC PMO.

The HCC Strategy lead will support the Director, HCC Product Marketing Owner as a member of the HCC Customer Agile Team and will report directly into the Marketing Chapter. The HCC Strategy lead will partner with all members of the HCC CAT and collaborate closely with the HCP, Scientific, and Payer CATs to ensure alignment, cohesion, and prioritization.

Our U.S. marketing team has adopted an Agile operating model to be more adaptive and responsive to rapidly evolving customer needs and keep pace with the digital evolution in the marketplace. This Agile model enables marketers to enhance their experience, building skills and capabilities that flex across various commercial functions based on business needs and priorities. The successful candidate embraces a growth mindset, a willingness to tackle challenges, and a passion for learning, development, and greater team achievement.

This is a hybrid role based in Upper Gwynedd, PA, with an expectation of working on-site three days per week (Mon-Thurs) in accordance with the US hybrid working guidelines.

Key Responsibilities include, but are not limited to:

• Support Director HCC PMO to drive foundational customer strategy, leveraging L3 process

• Lead digital and data analytics, customer and market insights to define strategic choices through market research, competitive intelligence, etc.

• Identify opportunities to optimize customer experience; lead customer experience roadmap development and execution

• Partner with stakeholders to understand SDOH (social determinants of health) and Health Equity needs and opportunities for appropriate patients

• Partner with HCP and Scientific brand counterparts for One Company Experience to ensure alignment to strategy with multi-disciplinary team

• Drive launch planning for market development and branded campaigns, including targeting, segmentation, as well as promotional strategy

• Partner with various stakeholders where appropriate, to ensure strategy alignment and cohesion (i.e. Global comms, etc.)

• Develop key performance indicators (KPIs) and actively track progress against them

• Ensure an integrated approach by partnering with the team and shared stakeholders across business priorities

• Collaborate across ASCVD CATs to ensure cohesion and holistic approach

Education:

• Bachelor's degree or equivalent (BA/BS). MBA or equivalent preferred

Requirements:

• A minimum of 5 years healthcare industry experience, including at least 3 years in strategic marketing and brand management

• Demonstrated strategic thinking, problem solving, analytical critical thinking and planning skills

• Demonstrated ability to leverage data analytics and/or customer and market insights to make business decisions

• Strong written/verbal communication skills as demonstrated through experience in strategy & marketing business case communication, sales interface, direct customer engagement and/or sales presentations

• Understanding of omnichannel marketing, digital and non-digital channels

• A growth mindset, strong collaboration and business agility

• Demonstrated ability to effectively work collaboratively within a large cross functional team with a wide range of key stakeholders

• Demonstrates high degree of integrity and ethics

• Strong leadership, experience influencing without direct authority, and navigating complex or matrix organizations

• Ability to work under pressure, confidently make key business decisions, pivot and adapt to evolving business needs, and prioritize the most impactful work

Preferred Skills:

• Consumer marketing experience

• Launch experience

• Understanding of US commercial and regulatory requirements

• Familiarity with agile tools like Jira and Mural

• Agency and vendor management