Assoc Director, Business Analytics & Insights

Position Summary Lead of Zone Business Analytics and Insights that set up insights and business analysis capabilities that in-line with global framework, guidance and practice, including where to play, what to offer, and how to win that will enable category marketing and sales to drive category growth through improving products, portfolio, channel performance and overall consumer/customer experience. Essential Functions* Act as business navigator and insights ambassador to America zone business, whose role is to ensure that category-based consumers, shoppers and customer insights are the foundations of our marketing strategy and execution. * Own category business diagnosis and opportunity identification, from both internal lens and external (market/category/competitor/consumer) lens * Actively contribute to overall product portfolio analysis and strategic planning * Lead market renovation / innovation insights and facilitate business planning * Recommend packaging, shelfing and location-based planning based on shopper insights * Track media reach and content effectiveness and facilitate discussion on planning * Own post-launch review, campaign review through market and consumer lens * Facilitate category/portfolio/channel end to end business review and analysis, for sales and marketing collaboration. * Manage any ad hoc marketing research initiatives and events at global and zone-specific level as required.

COMPETENCIES* Knowledge and experience in developing consumer, customer and channel insights * Strong strategic and analytical thinking, solid “CAN-DO” attitude * Pursue innovation and change with a mindset of continuous improvement * Effective communication and influencing skills, including presentation and writing skills * Ability to work under pressure, meet deadlines and be flexible in work schedule * A team player to drive company goal and core value

RESPONBILITIES This position is designed to manage 1-2 subordinates, with one subordinate that focus more on portfolio and channel analysis and deep dive. When the team expands as the business continues to grow, may extend to another subordinate that focus more on innovation or incubation business. REQUIRED EDUCATION and/or EXPERIENCE.* 12 Years and above category, portfolio, consumers, shoppers, channel insights experiences. * Solid understanding of marketing research knowledge, in both qualitative and quantitative, with proficiency in project management skill (writing up brief, managing agencies, meeting budget, meeting timelines, incorporating input) * Good understanding and evaluation of in market and continuous data (retail, consumer panel, brand tracking, media, demand creation etc.) * Strong business acumen and agility to understand operations of different functions. * Line managing skill, team-player, self-motivated and able to work across different functional teams. * Well-organized and with proven experience in project management. * Excellent presentation, interpersonal and communication skills. * Detail-oriented but not losing the big picture.

LANGUAGE SKILLS Excellent in command of written and spoken English CERTIFICATES, LICENSE, REGISTRATIONS None TRAVEL This position requires travel; most travel is outside the local area and overnight. Some of the travel may be international. PHYSICAL DEMANDS The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand, walk; use hands to finger, handle or feel, taste foods; and reach with hands and arms. WORK ENVIRONMENT This position operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines. For out-of-area candidates, remote work could be arranged.

It is Lee Kum Kee’s policy to seek and employ the most qualified persons in all jobs in a manner which will ensure equal employment opportunity as well as administer personnel actions in a manner as to not discriminate against any person on the basis of race, color, religion, national origin, age, sex, sexual orientation, disability or protected veteran status. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.