Associate Brand Manager
LOCATION
Los Angeles, CA, USA
QUALIFICATIONS
A minimum of 3-4 years of professional experience, an undergraduate degree, an MBA or equivalent experience, and marketing experience preferably in kid-targeted categories such as toys, entertainment, or CPG products.
RESPONSIBILITIES
Manage product development, support pricing architecture, conduct market analysis, align forecasts with financial plans, drive go-to-market strategies, and manage a specific product category within the brand.
INDUSTRY
Toys and Consumer Packaged Goods
SHORT DESCRIPTION
The Associate Brand Manager will develop and implement product marketing strategies for Moose Toys, ensuring alignment with company goals and driving category growth.
- A minimum of 3-4 years of professional working experience
- Undergraduate degree
- MBA or equivalent work experience
- Must have experience in marketing or marketing-related function, ideally within a kid-targeted category like toys, entertainment, food, sports, video games, or another type of Consumer Packaged Goods (CPG) product or brand.
- Play an active role in product development, brainstorming sessions and review meetings, with global counterparts, to develop line plans, pricing, and US launch dates to grow the category.
- Support leadership team and build 1st pass of product pricing architecture based on US competitive landscape, including identifying US market gaps to develop exclusive product offerings by retailer (partnering with global partners), ensuring the offer fits into the US P&L strategy.
- Support US Consensus forecast to ensure they align to total brand financial plans including topline, GM and DC% and roll-up to a profitable P&L.
- Demonstrate an understanding of inventory levels and future forecasts to align to S&OP projections.
- Drive the seasonal exclusive program ensuring item is included in overall line plan and meets margin expectations.
- Support the Sr. leadership to share a robust go-to-market strategy across the full 360 asset wheel, driving the consumer path-to-purchase.
- Manage and drive one category within a brand as determined by leadership, presenting strategic plans through to product selection & pricing.
- While performing the duties of this job, the employee is regularly required to stand, sit, talk, hear, and use hands and fingers to operate a computer, telephone and other office productivity machinery, may need to reach, stoop, kneel to access items
- Must be able to sit at a computer terminal for an extended period of time
- Specific vision abilities required by this job include close vision requirements due to computer work
- Light to moderate lifting is required
- Frequently communicates with other employees and third-parties, must be able to speak clearly and exchange accurate information.
- Regular, predictable attendance is required
- Moderate noise (i.e. business office with computers, phones, printers and light traffic)
- Indoor business office environment with windows; light foot traffic within work areas
- Ability to sit at a computer terminal for an extended period of time
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