Associate Brand Manager
LOCATION
Not specified
QUALIFICATIONS
Bachelor’s Degree, 4+ years experience in consumer goods manufacturing or consumer-facing industry, experience with analytics/data sets (e.g., IRI Unify, Nielsen & SPINS); MBA and food industry experience preferred.
RESPONSIBILITIES
Develop insight-driven marketing strategies, lead business analytics, manage monthly consumption analysis, identify risks and opportunities, develop innovation pipeline, partner with marketing teams for campaigns, and manage P&L.
INDUSTRY
Food and Beverage
SHORT DESCRIPTION
Drive growth for Rao’s or Pacific Foods brands through data analysis, strategic marketing, and brand management while collaborating with cross-functional teams and external partners.
- Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners).
- Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting.
- Campbell’s offers unlimited sick time along with paid time off and holiday pay.
- If in WHQ – free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store.
- Giving back to the communities where our employees work and live is very important to Campbell’s. Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually.
- Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.
- Grow the brand through data analysis, pricing analysis, brand project management, packaging development, new product development, consumer promotion and sales collateral development
- Sharpen your leadership, strategic and execution skills.
- Drive growth on either Rao’s or Pacific Foods brands – building and executing plans to meet annual brand, financial and share objectives.
- Develop insight-driven marketing strategies, brand positioning, innovation, communication and long-term category vision.
- Develop holistic view of macro trends, category and competitive landscape to identify key opportunities for growth
- Lead business analytics (share, competitive, consumption drivers) to uncover insights and develop growth strategies
- Monitor performance against business objectives and recommend course corrections as needed
- Manage monthly consumption analysis and volume forecast.
- Identify risks and opportunities to deliver on annual operating plan (AOP).
- Develop category innovation pipeline from concept development to in-market execution and lead cross-functional teams through stage gate and commercialization processes.
- Partner with Integrated Marketing, Shopper Marketing and Agency partners to develop breakthrough marketing campaigns and retail support plans
- Manage P&L and proactively look for opportunities to improve margins.
- Distinctive Brands marketing teams, including innovation, integrated marketing and insights partners
- Cross-functional partners including sales, demand planning, R&D, finance and supply chain
- External creative and media agency partners
- Bachelor’s Degree
- 4+ years experience in consumer goods manufacturing or consumer-facing industry
- Experience with analytics/data sets to inform strategy – e.g. IRI Unify, Nielsen & SPINS
- MBA (preferred)
- Food industry experience
- Experience with purpose-driven food brands is a nice plus
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