Associate Brand Manager

Full Time • Lakeville, MN, United States of America

79,084 - 100,138 (Yearly) Added 3 days ago

Summary

LOCATION

Hybrid (3 days in-office at Lakeville, MN corporate office, with flexibility for up to 2 remote days)

QUALIFICATIONS

Bachelor's degree required (Marketing or Finance preferred), 1-3 years of experience in marketing/brand management or a related field, with internships considered. Strong analytical skills, market analysis experience, and ability to derive insights from data are essential.

RESPONSIBILITIES

Support development and execution of marketing plans, conduct business analysis and reporting, activate growth strategies, ensure effective communication across cross-functional teams, and provide brand leadership by managing the 4 P’s of positioning.

INDUSTRY

Food and Beverage

SHORT DESCRIPTION

Post Consumer Brands is seeking an Associate Brand Manager to enhance growth on beloved cereal brands through effective marketing strategies, collaboration, and deep consumer understanding.

Business Unit Overview:

Headquartered in Lakeville, Minn., Post Consumer Brands, a business unit of Post Holdings, Inc., is dedicated to providing people and their pets with delicious food choices for every taste and budget. The company’s portfolio includes beloved brands such as Honey Bunches of Oats®, PEBBLES®, Grape-Nuts® and Malt-O-Meal® cereal, and Peter Pan® peanut butter, as well as Rachael Ray® Nutrish®, Kibbles ‘n Bits® and 9Lives® dog and cat food. As a company committed to high standards of quality and to our values, we are driven by one idea: To make lives better by making delicious food accessible for all. For more information about our brands, visit www.postconsumerbrands.com and follow us on LinkedIn for the latest news.

Brand:

Post Consumer Brands recently acquired several iconic pet food brands, venturing into a new market while remaining true to our purpose to provide delicious and accessible food that our consumers love. We’re always searching the center store for the next exciting product to add to our portfolio, and right now, we’re growing and need passionate, driven individuals with diverse perspectives to help us reach greater heights. That’s where you come in. Join a team where your voice is not only heard but valued. Make a real impact on brands enjoyed by millions of people and their pets.

At Post Consumer Brands, we take pride in our longstanding legacy of making one of every five breakfast cereals families eat daily. Today, we’re just as focused on our future as we expand our grocery business with different shelf-stable foods, including snacks and peanut butter. We are committed to providing accessible and delicious food for families, and we’re always searching the center store for the next exciting product to add to our portfolio. As we soar to new heights, we need creative, determined individuals from all walks of life to join our team, where your unique perspective and ideas are acknowledged and valued. Be a part of a company that empowers you to make a difference that’s evident on grocery store shelves and families’ tables across North America.

Location Description:

Post Consumer Brands corporate headquarters in Lakeville, Minn. is about 20 miles south of Minneapolis and St. Paul, Lakeville has all the benefits of smaller town living with access to everything a large metropolitan area has to offer. Join more than 400 team members collaborating on the two-building campus to help put breakfast on the tables of millions of consumers in North America.

Responsibilities:

Overview

Post Consumer Brands is looking for a talented Associate Brand Manager to foster growth on some of the most loved cereal brands in the world. The ABM works in close partnership with the Brand Manager and Director to define and execute the brand marketing plan

This role responsible for supporting the development and execution of marketing plans and programs to achieve the short and long-term business objectives - through the activation of business analysis, cross-functional team leadership, budget management and execution of the growth plan. This role is also a key enabler of the commercialization of product innovation.

To be successful in this role, the ABM will have a strong passion for building a deep understanding of consumers, show customer, channel and marketplace understanding and have the agility to deliver creative and innovative solutions that allow us to win in the marketplace.

Working Location: Hybrid

This role is located at the Lakeville, MN Corporate office
Typical hybrid schedule includes 3 days in-office with remote flexibility up to 2 days a week. #LI-hybrid

Responsibilities and Accountabilities

Business Analysis & Reporting – Provide consumer, category, and competitive insights and co-develop targeted selling propositions. Provide in depth analysis of sales trends by product line, SKU, retail customer, channel, and geography to determine opportunities to grow volume. Gather key competitive intelligence, develop insights and report findings to key stakeholders. Assist the Brand Manager in developing the long-range planning forecasts.

Growth Activation: Work closely with the innovation team and partners through product launches based on brand need. Manage relationships with partners to ensure product, marketing materials, etc are proactively communicated while managing prioritization of the cross-functional asks. Communicate project status, issues, and opportunities to the broader organization. Coordinate with Sales and Trade solutions to ensure feasibility of brand growth plans at the retail level.

Effective Communication – Manage and prioritize projects to ensure that all cross-functional teams are aligned, prioritized according to business need, and resourced appropriately to ensure we meet expectations of key customers and stakeholders. Assist with new initiatives such as market research, product development, and selling material creation.

Brand Leadership – Be a steward of your brands while working closely with the brand manager on execution of the “4 P’s” of positioning (product, price, place, and promotion). Know the consumer and the competition inside and out – make decisions based on the unique needs of this consumer and/or category in order to drive demand. Further partner with Integrated Marketing Communications (IMC) to ensure compelling agency briefs, media strategy, and total brand communications. Identify consumer and business knowledge gaps while working with Consumer Insights (CI) to apply market research techniques effectively.

Qualifications:

Education

BA required, (Marketing or Finance preferred)

Experience

1-3 years in marketing/brand management or a related field. Internship experience will be considered.

Other Characteristics