Associate Brand Manager

Full Time • San Ramon, CA, United States of America

90,914 - 115,118 (Yearly) Added 4 hours, 9 minutes ago

Summary

LOCATION

Remote with flexible workplace options.

QUALIFICATIONS

Bachelor's degree in a relevant field with a minimum of 3 years of related experience or an advanced degree with 2 years of experience; skincare or beauty experience desired; expertise in 360° campaigns and omnichannel marketing strategies; strong communication and analytical skills; proficiency in Microsoft Office Suite.

RESPONSIBILITIES

Analyze customer insights to shape brand positioning, manage Brand Marketing calendar, support product innovation and go-to-market processes, stay updated on industry trends, and partner with cross-functional teams to execute omnichannel strategies.

INDUSTRY

Skincare and Haircare

SHORT DESCRIPTION

Assist in developing and executing brand marketing strategies for Rodan + Fields, focusing on product launches and ensuring consistent messaging across various marketing channels.

Company Background:

If you are looking for a life-changing career opportunity, we've got your prescription. Rodan + Fields is a female-founded skincare and haircare company launched in 2008 by Stanford-trained dermatologists Dr. Katie Rodan and Dr. Kathy Fields with the mission of delivering proven results through science-backed, dermatologist-created products. Rodan + Fields is proud of its track record of providing confidence to millions through regimen-based skincare and haircare products, and award-winning innovations.

At Rodan + Fields, you will be challenged to make an impact, inspired to do more, and rewarded for your contributions. We are transforming skincare, and we welcome your big ideas to fuel our ambitious growth plans! You’ll become part of a positive, passionate, and purpose-driven company that is committed to putting people first. Our 2025 Do Good commitment outlines the actions we are taking to invest in our global communities, support our people and preserve our planet. We provide a creative, vibrant workplace outfitted with all the technology, tools and training you'll need to learn, grow, and thrive!

Join us and share your talents as we develop innovative solutions to give all people the best skin and hair of their lives. In addition to working arm-in-arm with industry leaders, employees at Rodan + Fields enjoy rich benefit plans, tuition reimbursement, a flexible workplace, and perks.

Opportunity:

This role reports to the Director of Brand Marketing and closely collaborates with cross-functional teams across digital, social, PR, promotions and product development teams. This Associate Band Marketing Manager role will be instrumental in helping to develop and execute on the companies 360° brand marketing strategies, ensuring consistent, innovative messaging across digital, social, retail, and PR channels. They will also help lead the go-to-market strategies for new product launches, coordinating a holistic approach that maximizes brand impact and consumer engagement and will partner with our data and insights team to ensure brand decisions are made with best-in-class data-driven understandings.

Qualifications:

Requires a Bachelor's degree and a minimum of 3 years of related experience; or advanced degree with 2 years of experience; or equivalent work experience.

Skincare or Beauty experience desired.
Proven expertise in creating and executing 360° campaigns across all consumer touchpoints
Understanding of omnichannel and digital marketing strategies
Demonstrated ability to work cross-functionally and manage partnerships

Strong written and verbal communication skills, with a talent for storytelling and ability to communicate simply and succinctly.
Analytical mindset, capable of translating data into actionable insights
High level of proficiency in Microsoft Word, Excel and PPT

Responsibilities:

Ability to collect, analyze and derive business and/or customer insights working with the insights and analytics team to shape strategic brand positioning and identify opportunities for disruptive campaigns.
Collect and share-out post-campaign learnings to inform future campaigns/activations.
Help manage Brand Marketing calendar and Creative Brief process, ensuring we are hitting key milestones and crucial shareout moments with key stakeholders.
Help managing product portfolio to include new product development, SKU rationalization, mix strategies and profit optimization.
Work with the cross functional product development team to ensure calendar alignment.
Support the go-to-market process for product innovation, including marketing plans, selling tools, and forecasting volume and growth expectations.
Stay attuned to industry trends and emerging channels, translating insights into actionable ideas that drive brand differentiation and relevance.
Partner with Digital and Retail Marketing teams to helpl execute omnichannel strategies that enhance the brand experience across all touchpoints.
Strong critical thinking with proven expertise in problem solving
Strong understanding of different marketing disciplines and channels (i.e. digital, social, loyalty, PR)
Ability to effectively partner and motivate cross-functional stakeholders.
Ability to positively adjust to a rapidly changing environment
Self-starter, self-managed, highly accountable, creative, enthusiastic, and engaging leader, and team player with the ability to thrive in a fast paced, ever changing environment and desire to make an impact
Emotional and Business maturity
Intellectually curious and have lots of horsepower
Strong attention to detail with the ability to multi-task and handle multiple responsibilities