Associate Brand Marketing Manager

Associate Brand Marketing Manager

Garden & Gun Magazine, LLC is a lifestyle brand anchored by its award-winning national magazine, Garden & Gun that covers the best of the South, including the sporting culture, the food, the music, the art, the literature, the people and their ideas. With a national audience of 3.5 million, the magazine has won numerous awards for its journalism, design, and overall excellence. The publication was launched in the Spring of 2007. The company and editorial team are headquartered in Charleston, South Carolina.

G&G seeks a highly organized and creative candidate to coordinate and execute initiatives for brand extensions. The ideal candidate will have a deep understanding of the Garden & Gun brand, be highly creative with excellent communication skills. The position reports to the Brand Marketing Director.

Job responsibilities include, but are not limited to:

Marketing

Coordinate and execute marketing plans for G&G brand extensions, Fieldshop, the Garden & Gun Club, Garden & Gun Society, and any additional extensions as they develop

Develop creative marketing programs for brand extensions and events to continue growing business segment

Assist with brand positioning and market analysis

Manage brand extension websites, social media, newsletters, and editorial content on behalf of the digital and social media teams

Develop captivating content that resonates with our target audience

Lead creative development for in-book and digital programs, including managing in-books ads

Ensure brand extensions are represented through editorial outlets including site, social, and newsletters

Collaborate with Art department for photoshoots of brand extensions

Record, analyze, and report marketing plan performance

Manage licensing agreement terms and ensure scope of work is met and exceeded

Collaborate with brand marketing team to ensure overall success of the department

Retail

Have a deep understanding of our retail customer, and how to develop marketing programs to reach them

Develop an annual content calendar to align with key marketing times

Assist with product forecasting and buying

Set performance KPIs and track against them

Supervise and consolidate monthly reporting of performance

Partnerships

Identify, prioritize, and secure paid B2B partnership opportunities for the Garden & Gun Club and Fieldshop

Work cross-functionally with the Marketing team to develop proposals as it pertains to brand extensions

Liaise with brand extension teams and Garden & Gun headquarters to ensure that clients receive exceptional customer service

Liaise and develop rapport with brand extension teams to ensure collaboration and feedback

Assist with management of public relations team and materials

Events

Manage digital promotion for G&G events including event listings, newsletters, social media

Assist with driving ticket sales for G&G events and proactively strategize event sell-out

Manage event promotion leading up to the event (social media, dedicated e-blasts, and event listings)

Manage duplication of in-book efforts including digital Field Report, event listings, Party Pics

Job Requirements include:

BA/BS Degree in business, marketing or related field.

3-5 years digital marketing experience

A team player with strong organizational, presentation, and communication skills; creative ideas; program development experience and well versed in digital, mobile, and social media programs

Excellent written and oral communication skills

Excellent organizational skills and the ability to multitask

Ability to work cross-functionally, establish and maintain effective relationships with all support departments

Digital publishing and agency experience helpful

Experience with Shopify, MyEmma, Google Analytics, Canva, Meta, a plus

To Apply: Please email a statement of interest and resume detailing your experience to careers@ gardenandgun.com

Please, no phone calls. Applications submitted via Indeed platform will not be considered.

Garden & Gun Magazine, LLC is an equal opportunity employer in all aspects of employment.

Job Type: Full-time

Pay: $40,000.00 - $50,000.00 per year

Benefits:

• 401(k)
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off

Schedule:

• Monday to Friday

Work Location: In person