Associate Creative Strategist

Associate Creative Strategist | Chief Detective

Love writing and thinking creatively, and want to find a high-impact, lucrative career track to channel your creative talents and passions? Or do you want to someday become an entrepreneur and build your own company? We believe that without a marketing tool, something simply doesn't exist. The critical skill set needed to build a company or get on a fast-track in a consumer-oriented business career is to be able to position products/brands to audiences in a way that makes them explode.

We are a boutique social advertising agency doing some of the most cutting edge online marketing work in the country. Our primary platform for growth is the Facebook/Instagram advertising engine, with supporting efforts in TikTok, Pinterest, and YouTube.

Working with us, you will become an expert in digital marketing. This is an intense, hands-on role where you will acquire the direct creative marketing skills needed to define and aggressively grow almost any type of consumer business. You will be working with our team to develop creative advertising content (video ads, image-based ads, UGC/creator-driven concepts etc) to drive growth and revenue performance through Facebook/Instagram/TikTok/YouTube for some of the top retailers and high-growth startups in the country.

Specific job responsibilities - all under the direction and with the mentorship of a Creative Strategist or Creative Director:

• Research brands & products to identify all possible positioning angles/potential messaging ‘unlocks' or ‘big ideas' as well as possible visual advertising approaches
• Write effective ‘Direct Response' copy to convey messages in a way that will drive curiosity and purchasing
• Work with Chief Detective Growth Managers to test through and understand relative strengths across the messaging and visual possibilities
• Build on learnings to develop concepts for full-blown social ads
• Develop briefs to represent your concepts as actionable specs for the post-production team
• Remote-direct talent/influencers/creators, in partnership with a Chief Detective UGC Director, to capture primary source testimonial footage to be used in ads.
• Work with the post-production team (video editors etc) to develop your brief into a produced concept
• Communicate with client team members to get feedback on your concepts and get them approved
• Understand client brand guardrails and strategic goals to align our creative roadmap with their targets

Training & Mentorship Provided

• Direct, iterative, intensive training on all skills required to be successful at generating successful social advertising, including:
• Ad format education
• How to write a brief
• Copywriting, copywriting, copywriting!
• How to evaluate and crop client photography, and generally how to create commercial photography for social
• Managing influencers
• Shooting UGC footage
• Ecommerce and digital marketing 101 through advanced understanding

You will begin in a support role, supporting a Creative Strategist or Creative Director with their clients, and as quickly as you are ready, move to developing work for your own portfolio of clients.

What you will learn:

• Expert-level social advertising content creation
• The art of message and image/video testing to nail down a crisp and impactful creative playbook for a product/brand
• How to take a data-orientation towards growth, and correctly evaluate consumer data patterns to drive test conclusions and future strategy
• How to think about and optimize ecommerce funnels and messaging in general
• Effective client and relationship management
• Teamwork

Qualifications - Entry Level Role

• Excellent researching and written storytelling/writing skills
• Very strong work ethic
• Personal drive to excel
• Outstanding communication & team/collaboration abilities
• Organization skills
• Competitive passion for becoming a top-tier online marketer
• It does not matter what your major is - we like eclectic backgrounds
• We will teach you the rest!

Qualifications - Experienced Role

• Depending on years of experience, be somewhere on the spectrum of excellence in the job responsibilities listed above and including:
• Researching products & brands
• Developing messaging/positioning angles
• Developing ad concepts
• Direct response copywriting
• Writing briefs
• Working with video editors to produce your briefs
• Working with talent/shooting UGC
• Communicating ideas effectively internally and to clients
• Researching and proposing innovative new ad formats & ideas
• Being experienced, but also having an open-minded attitude towards embracing our unique testing systems and approaches
• Embracing the art of copywriting and the opportunity to constantly improve that skill
• If you have experience in the workforce that isn't directly related to this work, but think this is something you would be passionate about doing, we would still love to meet you - we love eclectic backgrounds

Compensation and Benefits

• Salary range: $55,000–$75,000
• A comprehensive benefits package that includes group medical, dental, and vision coverage; short and long-term disability; life insurance; 401(k) eligibility after one year of service with matching contributions; paid time off; sick leave; an Employee Assistance Program, and more

Location:

While this is a remote position we are looking for candidates to be able to work for any employer in the United States without visa sponsorship and to live and work in one of the following states:

• • California
  • Colorado
  • Indiana
  • Massachusetts
  • New Jersey
  • New York
  • Ohio
  • Oregon
  • Pennsylvania
  • South Carolina
  • Texas
  • Utah
  • Virginia
  • Washington