Associate Director, Brand Marketing

Full Time • New York, NY, United States of America

95,000 - 115,000 (Yearly) Added 19 hours, 2 minutes ago

Summary

LOCATION

Hybrid (3 days in-office per week)

QUALIFICATIONS

Bachelor's degree, 5-7 years of marketing or related experience, excellent creative writing and storytelling skills, understanding of the advertising landscape, and familiarity with digital and print marketplaces.

RESPONSIBILITIES

Support go-to-market processes, develop content strategies, create marketing materials, ensure cross-department communication, drive new opportunities, oversee added value programs, and assist in the maintenance and creation of marketing materials.

INDUSTRY

Media and Publishing

SHORT DESCRIPTION

As an Associate Director of Brand Marketing, you will play a strategic role in driving revenue growth for brands like Southern Living and Magnolia by collaborating with various teams to develop impactful marketing programs.

Job Title

Associate Director, Brand Marketing

Job Description

I. Job Summary | Major goals and objectives.

As an integral part of our Lifestyle Brand Marketing team, you will support the go-to-market pre-sale process and play a strategic role in driving revenue growth with advertising partners across print, digital, and event platforms. You’ll collaborate closely with editorial teams and General Managers to develop impactful marketing programs, working alongside Vertical Marketing, Digital Sales, Print Sales, and Strategic Account teams to ensure our offerings effectively drive revenue growth.

Hybrid 3x a week

In-office Expectations: This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.

About The Team | The Team and/or Brand.

Southern Living, Magnolia, MPPs Brand Marketing team. Consists of a VP, Director, and Assoc. Mgr plus this position to work across the brands listed above.

II. Essential Job Functions

Brand Evangelist: Be an expert on your assigned brands (Southern Living, Magnolia and MPPs) across all platforms; providing support and regularly continuing brand education to sales and marketing as needed
Editorial Brand Strategy + Packaging: Work closely with the Editorial teams to develop and refine content strategies based on account-specific and vertical-specific insights; packing and pricing accordingly in conjunction with your manager
Editorial Brand Positioning: Assist in GTM strategy with internal teams to develop, create, and package go-to-market materials across the assigned brand(s)
Develop Marketing Materials: Create presentations and sell sheets that communicate the brands’ unique value proposition to advertising clients across all verticals
Cross-Department Communication: Partner closely with Sales, Marketing, Content Strategy, Account Strategy, Editorial, Editorial Solutions, Events, Design, and more to ensure editorial programs are accurately reflected in client pitches
Proactive Ideation: Create new opportunities grounded in the DNA of our brands and brought to life through well-written and visually-appealing materials
Rollout New Opportunities: Present and rollout new brand-driven materials to Sales and Marketing teams across Dotdash Meredith, as needed
Added Value Offerings: Oversee added value programs that drive revenue impact
Pre-Sales Team Organization: Help marketing team with ongoing maintenance and creation of go-to-market materials such as Brand and Category presentations, One-Sheets and more

III. Minimum Qualifications and Job Requirements | All must be met to be considered.

Education:

Bachelors Degree

Experience:

5-7 years marketing or related experience.

Specific Knowledge, Skills, Certifications and Abilities:

Excellent creative writing and storytelling skills with an ability to execute visually impactful presentations (fluent in Keynote and Powerpoint)
You’re an excellent communicator who remains poised under pressure and can tailor messages for different audiences
You have an understanding of the advertising landscape, products, and trends; understanding of digital, print and/or programmatic marketplace is required
You are a true self-starter – provide proactive ideas, understand organizational goals, and move initiatives forward
You are comfortable working in a fast-paced environment

% Travel Required (Approximate):

Less than 10% - travel to brand events as needed

It is the policy of Dotdash Meredith to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing

ddm.hr@dotdashmdp.com

The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here:

https://www.e-verify.gov/employees

Pay Range

Salary: New York: $95,000.00 - $115,000.00

The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of Dotdash Meredith’s total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives. In addition, Dotdash Meredith provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with Dotdash Meredith and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.

#NMG#

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