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Job Description

Join Takeda as an Associate Director, IBD Analytics out of our Lexington, MA office. This role involves leading key strategic analytic responsibilities and initiatives, serving as an integral, cross-functional partner responsible for managing and evaluating operational effectiveness and problem solving for the IBD Franchise to provide recommendations on effective analysis to answer business questions and provide insights for the IBD market, including guidance on exploratory data science techniques. Brings a consultative approach to working with stakeholders. Works closely with a cross-functional team to analyze data and synthesize insights answering a wide range of strategic and tactical commercial questions related to new product launches. Has deep familiarity with data architecture and ecosystems and is able to effectively pair that knowledge with business acumen to achieve impact for stakeholders.

Leads, manages and develops a team of 2-3 analytics experts in the market access, data science, sales, professional (HCP) and consumer marketing analytics space. Is viewed as a trusted subject matter expert (SME) and partner to the Gastroenterology Business Unit (GIBU) for product distribution channel strategy, access analytics and insights. Is an advisor across the commercial organization for implementing effective channel strategy and market access analytics and reporting solutions to deliver clear, accurate actionable insights into business needs (e.g. performance KPIs, market landscape understanding, patient needs, etc.) with a relentless focus on accuracy.

Functions as an internal partner and liaison between the Business Insights team, Brand leadership, IBD Brand Marketing, and IBD Sales leadership. Has responsibility for communicating requirements for each request, developing the project plan, and coordinating and preparing analysis that will be incorporated directly into the ongoing reporting, special projects, annual brand planning and other critical team decision processes. Has a deep understanding of the impact of brand marketing and sales and acts as an advisor and speaks effectively to senior leaders about potential analytics and reporting to be done.

How you will contribute:

Participates in the development of a holistic cross-functional GIBU point of view to address specified ad hoc marketing, sales and cross-functional business questions that require the integration of output from marketing analytics, sales analytics, field insights, and primary market research. Creates value by adding own and synthesizing groups’ insights into actionable reports with insights from the results, the “why” of the visual information. Oversees the operational data processing needs of the team to allow for timely responses to these business needs.

• Partners with the brand marketing, access and sales leadership to develop strategies and provide input into key strategic decisions. Delivers answers to key business questions around marketing, sales and access.
• Leads the performance of detailed, comprehensive secondary market data analyses in insights requests. Guides team members and cross-functional partners in
  understanding secondary market data.
• Provides strategic insights and analysis to ensure clear brand strategies that address unmet need along the patient journey that will provide strategic direction, identify key insights and analytics relevant to promotional excellence, allow tracking based upon driven insights, and direction for the forecasting group to develop robust forecasts for product and trade-offs with other products in the franchise
• Works with GI Business Insights senior leaders to identify internal and external
  resource requirements and negotiates resources to meet brand team market access
  needs. Works with leadership to make trade-offs in previous work plans to
  accommodate new projects.
• Represents CA&I – GIBU Business Insights leadership as appropriate on internal committees or external team (e.g. business partners) meetings and communications.
• Leads projects that enhance the capabilities and effectiveness of the brand marketing and sales groups in business analytics and data driven insights. This involves identification and implementation of data sources and cluster analysis techniques and setting recommendations.
• Promotes and maintains good business relationships with vendors, monitors vendor performance and ensures accuracy of the data
• Manages projects from initiation to implementation, including the ability to track timelines and due dates for key deliverables.
• Provides team members and vendors with timely, constructive feedback.
• Motivates team to excel by leveraging personal strengths and professional development coaching and cultivating a team culture of trust and excellence.
• Evaluates, recommends and communicates appropriate models/techniques and industry knowledge to other team members.
• Creates and deploys tools and resources to continuously improve our understanding of the market and to drive business goals

Domain Knowledge and Innovation

• Identifies, intervenes and implements initiatives to improve operational outcomes that enhance patient & HCP marketing as well as sales.
• Ensures best practices in marketed product analytics by serving as a thought leader, providing strategic consulting and market perspective to key business stakeholders on strategies and risks, including significant trends, competitive positioning and consumer decision making drivers based on thorough trend, segment and marketing analysis
• Strong understanding of end-to-end data architecture, industry-standard secondary data (e.g. claims data), and analytics models

Minimum Requirements/Qualifications:

• Bachelor’s Degree required, master’s degree preferred
• 6+ years quantitative analytical or project management experience within the
  pharmaceutical/biotech industry with a bachelor’s degree, preferably in STEM or analytics field; or advanced degree and 4+ years quantitative analytical or project management experience within the commercial pharmaceutical/biotech industry.
• Experience and knowledge across consumer and HCP marketing tactics, including multi-channel, linear TV, digital, media planning, campaign operations and measurement planning, segmentation
• Experience with Commercial brand planning process
• Understanding and application of quantitative principles, concepts, practices, and
  standards surrounding the use and manipulation of secondary market data sources required.
• In-depth experience designing and conducting quantitative and secondary market research. The ability to meaningfully portray and effectively communicate complex quantitative data in an easy-to-understand format is required. Must have in-depth knowledge and experience in a complex franchise-specific market. Proven
  experience with global Sales and Marketing organizations and experience with
  pharmaceutical data sources e.g., IQVIA/IMS, SHA and chart audits are required.
• Demonstrated leadership skills working in matrix teams, influencing outcomes in strategic and tactical decisions, specific to marketing in specialty pharmaceuticals
• Proven ability to communicate, strategize and collaborate effectively with senior management.
• Experience with people and vendor management preferred
• Travel Requirement - Periodic overnight travel may be required, travel not to exceed 20%.

More about us:

At Takeda, we are transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support programs. Takeda is a patient-focused company that will inspire and empower you to grow through life-changing work.

Certified as a Global Top Employer, Takeda offers stimulating careers, encourages innovation, and strives for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world.

This position is currently classified as "hybrid" in accordance with Takeda's Hybrid and Remote Work policy.

Takeda Compensation and Benefits Summary

We understand compensation is an important factor as you consider the next step in your career. We are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices.

For Location:

Lexington, MA

U.S. Base Salary Range:

$149,100.00 - $234,300.00

EEO Statement

Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.

Locations

Lexington, MA

Worker Type

Employee

Worker Sub-Type

Regular

Time Type

Full time

Job Exempt

Yes

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