Associate Director - Influencer Talent Partnerships

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.

Actual compensation will depend on a candidate’s education, experience, skills, and geographic location. The anticipated wage for this position is

Position Overview

Lilly has established a centralized Global Customer Office to bring together teams dedicated to understanding and serving customers in the complex healthcare ecosystem. In today’s dynamic environment, Lilly employs a specialized team to address consumer and brand needs through strategic and compliant influencer marketing.

Lilly is currently seeking an Associate Director, Influencer Talent Partnerships, who will lead all aspects of talent and influencer partnership social media activations across a portfolio of brands, including media, PR, and comprehensive campaign activation. Reporting to the Senior Director of Sport and Entertainment, the ideal candidate will be data-driven with extensive knowledge of 360-degree marketing and media strategy, coupled with a strong grasp of influencer talent strategy, content creation, and campaign execution both in the U.S. and globally.

Are you adept at building trust and rapport across cross-functional teams while establishing new capabilities to support the evolving landscape.

Responsibilities:

• Influencer Talent Strategy Development: Develop and implement influencer/talent marketing strategies that align with overall brand objectives, target audience, and marketing goals.
• Influencer Talent Identification & Outreach: Collaborate with agencies to identify relevant influencers across platforms (Instagram, YouTube, TikTok, etc.) that coordinate with each brand's values and target market.
• Campaign Management: Plan, launch, and lead influencer marketing campaigns from inception to completion, ensuring timely execution and coinciding with brand guidelines.
• Content Collaboration: Work with brand marketers and influencers to ensure the creation of high-quality, engaging content that resonates with their followers and promotes the brand’s products or services.
• Performance Tracking & Reporting: Monitor and track the performance of influencer campaigns, analyzing key metrics (e.g., engagement rates, reach, conversions) to measure success and optimize future campaigns.
• Subject Matter Authority: Stay updated on social media trends, influencer marketing standard methodologies, and emerging platforms to keep the brand at the forefront of influencer marketing.
• Transformation: Support groundbreaking change management by leading enterprise workstreams across teams. Establish processes that drive best-in-class partnership experiences.
• Collaboration: Work closely with external agency partners and internal cross-functional teams, including Media, Social Media, Privacy, Legal, and Regulatory on operational topics such as Media Planning, Social Media Strategy, and Risk Assessment.
• Risk Management: Ensure compliance with all consumer marketing guidelines, promotional practices, privacy policies, and other procedures.
• Financial Management: Supervise and handle budgets, and make cases for financial requests during annual business planning.

Basic Qualifications

• Bachelor’s degree
• Senior professional with 7+ years’ experience or at least 5 years' agency experience in influencer marketing, social media marketing, and/or media.
• Qualified candidates must be legally authorized to be employed in the United States. Lilly does not anticipate providing sponsorship for employment visa status (e.g., H-1B or TN status) for this employment position.

Preferred Qualifications

• Expertise in influencer marketing strategy and activation, with strong social and paid media experience.
• Experience in highly regulated industries is advantageous.
• Highly collaborative nature, with the ability to navigate and succeed within a complex organization.
• Demonstrated critical thinking, analytical, and problem-solving skills.
• Self-directed with strong decision-making, project management, budget management, and prioritization skills.
• Consistent record of influencing higher levels and outside functional areas with a service mentality.
• Comfortable with change and ambiguity, with a capacity to resolve problems effectively.
• Successful leadership of cross-functional teams to deliver results.
• Ability to respect and work effectively with diverse individuals.
• Strong verbal and written communications skills with high attention to detail.
• Strong problem-solving abilities.
• Authorization to work in the United States is required.

Other

• The position may be remote but requires up to 10% travel.

Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form (https://careers.lilly.com/us/en/workplace-accommodation) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.

Lilly is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.

Our employee resource groups (ERGs) offer strong support networks for their members and help our company develop talented individuals for future leadership roles. Our current groups include: Africa, Middle East, Central Asia Network, African American Network, Chinese Culture Network, Early Career Professionals, Japanese International Leadership Network (JILN), Lilly India Network, Organization of Latinos at Lilly, PRIDE (LGBTQ + Allies), Veterans Leadership Network, Women’s Network, Working and Living with Disabilities. Learn more about all of our groups.

Full-time equivalent employees also will be eligible for a company bonus (depending, in part, on company and individual performance). In addition, Lilly offers a comprehensive benefit program to eligible employees, including eligibility to participate in a company-sponsored 401(k); pension; vacation benefits; eligibility for medical, dental, vision and prescription drug benefits; flexible benefits (e.g., healthcare and/or dependent day care flexible spending accounts); life insurance and death benefits; certain time off and leave of absence benefits; and well-being benefits (e.g., employee assistance program, fitness benefits, and employee clubs and activities).Lilly reserves the right to amend, modify, or terminate its compensation and benefit programs in its sole discretion and Lilly’s compensation practices and guidelines will apply regarding the details of any promotion or transfer of Lilly employees.

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