Associate Director, Marketing & Digital Communications - University Advancement
LOCATION
Office environment at Washington University in St. Louis.
QUALIFICATIONS
Bachelor's degree, 3 years of relevant experience, familiarity with Salesforce Marketing Cloud or similar platforms, and skills in Adobe Creative Suite, email marketing, and project management.
RESPONSIBILITIES
Design and manage print and digital marketing campaigns, segment email audiences, lead texting promotions, edit communications for clarity and brand adherence, and support events on campus as needed.
INDUSTRY
Higher Education
SHORT DESCRIPTION
Support marketing and communications for Alumni Engagement and Annual Giving Programs by managing digital and print collateral to promote events and enhance philanthropic support for Washington University.
Scheduled Hours
37.5Position Summary
Engagement and Annual Giving Programs (EAGP) provides meaningful opportunities for volunteerism, service, personal and professional development, and events and programs for alumni and friends to enhance loyalty, dedication, and philanthropic support for Washington University.This position will report to the Director, Marketing & Digital Communications, and will support the team in fulfilling all digital and print marketing collateral to promote the events and programs organized by Engagement & Annual Giving Programs. The role will help ensure that all materials are fulfilled on deadline, on brand, and within budget. An understanding of Salesforce Marketing Cloud or other similar marketing automation platform are essential for success in this position.
Job Description
Primary Duties & Responsibilities:
- Design, schedule, and manage creative and technical aspects of print and digital marketing campaigns for Engagement & Annual Giving. Segment email audiences based on key attributes such as engagement levels and event participation and analyze alumni behavior for optimized email targeting. Serve as subject matter expert for Salesforce Marketing Cloud for Engagement & Annual Giving Programs (EAGP).
- Lead and expand texting promotions for EAGP events, including assessing strategies for improving reach and engagement.
- Edit, proofread, and review marketing and communications pieces for colleagues to ensure clarity, consistency, and adherence to university style and branding guidelines.
- Additional responsibilities as assigned. As a member of the EAGP team, the Associate Director may be asked to support and work at events on campus.
Working Conditions:
Job Location/Working Conditions
- Office environment
Required Qualifications
Education:
Bachelor's degree
Certifications:
Work Experience:
Skills:
Driver's License:
More About This Job
Preferred Qualifications:
- Familiarity with and/or appreciation for the mission of alumni and advancement programs and the activities of the department.
- A desire to play a meaningful role in the university community and to share in the community’s commitment to education and research.
- An ability to work successfully with administration, faculty, alumni, parents, diverse networks, and volunteers as appropriate.
- Occasional in-person events may require work hours outside of typical week day hours.
Preferred Qualifications
Education:
No additional education beyond what is stated in the Required Qualifications section.
Certifications:
Work Experience:
Skills:
Adobe Creative Studio, Adobe InDesign, Adobe Photoshop, Alumni Relations, AP Style Writing, Business Interactions, Communication, Complex Systems, Confidence, Detail-Oriented, Effective Delegation, Email Marketing Software, Interpersonal Relationships, Marketing, Microsoft Office, Multitasking, Oral Communications, Organizing, Professional Integrity, Project Management, Relationship Management, Salesforce Marketing Cloud, Social Interaction, Written CommunicationGrade
G12Salary Range
$58,400.00 - $99,700.00 / Annually The salary range reflects base salaries paid for positions in a given job grade across the University. Individual rates within the range will be determined by factors including one's qualifications and performance, equity with others in the department, market rates for positions within the same grade and department budget.Questions
For frequently asked questions about the application process, please refer to our External Applicant FAQ.
Accommodation
If you are unable to use our online application system and would like an accommodation, please email CandidateQuestions@wustl.edu or call the dedicated accommodation inquiry number at 314-935-1149 and leave a voicemail with the nature of your request.
All qualified individuals must be able to perform the essential functions of the position satisfactorily and, if requested, reasonable accommodations will be made to enable employees with disabilities to perform the essential functions of their job, absent undue hardship.Pre-Employment Screening
All external candidates receiving an offer for employment will be required to submit to pre-employment screening for this position. The screenings will include criminal background check and, as applicable for the position, other background checks, drug screen, an employment and education or licensure/certification verification, physical examination, certain vaccinations and/or governmental registry checks. All offers are contingent upon successful completion of required screening.Benefits Statement
Personal
Up to 22 days of vacation, 10 recognized holidays, and sick time.
Competitive health insurance packages with priority appointments and lower copays/coinsurance.
Take advantage of our free Metro transit U-Pass for eligible employees.
WashU provides eligible employees with a defined contribution (403(b)) Retirement Savings Plan, which combines employee contributions and university contributions starting at 7%.
Wellness
Wellness challenges, annual health screenings, mental health resources, mindfulness programs and courses, employee assistance program (EAP), financial resources, access to dietitians, and more!
Family
We offer 4 weeks of caregiver leave to bond with your new child. Family care resources are also available for your continued childcare needs. Need adult care? We’ve got you covered.
WashU covers the cost of tuition for you and your family, including dependent undergraduate-level college tuition up to 100% at WashU and 40% elsewhere after seven years with us.
For policies, detailed benefits, and eligibility, please visit: https://hr.wustl.edu/benefits/
EEO/AA Statement
Washington University in St. Louis is committed to the principles and practices of equal employment opportunity and especially encourages applications by those from underrepresented groups. It is the University’s policy to provide equal opportunity and access to persons in all job titles without regard to race, ethnicity, color, national origin, age, religion, sex, sexual orientation, gender identity or expression, disability, protected veteran status, or genetic information.Diversity Statement
Washington University is dedicated to building a diverse community of individuals who are committed to contributing to an inclusive environment – fostering respect for all and welcoming individuals from diverse backgrounds, experiences and perspectives. Individuals with a commitment to these values are encouraged to apply.Tailor Your Resume to Match this Job!
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