Associate Director Of External Communication
LOCATION
Chicago-Water Tower Campus
QUALIFICATIONS
Bachelor's degree in Journalism, Communications, or related field; advanced degree preferred. 5-8 years of experience in Public Relations, Media Relations, or Marketing, with excellent written and verbal communication skills and proficiency in social media management.
RESPONSIBILITIES
Develop and direct external communication strategies, manage media relations, support integrated marketing campaigns, oversee internal communications, and train community members on media interactions. Collaborate on crisis communications and manage a direct report.
INDUSTRY
Higher Education
SHORT DESCRIPTION
Seeking an Associate Director of Communication to lead proactive media relations and storytelling efforts for Loyola University Chicago, enhancing the institution's reputation and mission.
Position Details
The Associate Director of External Communication reports to the Assistant Vice President for Communication, is a member of the Communications Team, and oversees one direct report. The Associate Director is a skilled strategist who leads proactive media relations in service of the University’s mission and reputation.
- Superlative communicator and creative storyteller who can identify and develop stories, press releases, web and video content that elevate the University’s reputation and authentically represent its quality, values, and Jesuit Catholic mission.
- Earns the confidence of stakeholders across the University, especially related to crisis communications and sensitive issues management.
- Ability to work across the organization and hierarchy to build collaborative relationships across University Marketing and Communications, across academic units, as well as the Division of Student Development, Enrollment Marketing, and Advancement.
- Organizational and planning skills with an eye for detail to manage a pipeline of stories and projects efficiently and effectively.
- Ability to stay calm and to pivot quickly to take advantage of media opportunities or respond to reputational issues
- Learning mindset to convey a range of nuanced subject matter and tones
- Anticipatory mindset to identify opportunities and reputational risks, define scenarios, and present situational analyses and frameworks for strong narrative, meaningful listening, and strategic response.
- Strong and respectful conflict resolution skills for crucial conversations
- Excellent writing, editing, and proofreading skills
- Executive discretion and discernment
- Demonstrated record of relationship building and working effectively in hybrid and remote modes
- Inspirational leader and trusted advisor to colleagues across Loyola
- Develop and direct external communications strategies and tactics that strengthen Loyola’s mission and lift Loyola University Chicago’s brand. This includes:
- Establishment of yearly communication calendars and plans coordinated with Loyola operations and milestones
- Build out and maintain an effective and up-to-date crisis communications plan
- Collaborate in crafting official statements and rapid response
- Active media outreach and proactive storytelling
- Collaborate in crafting official statements
- Contribute to integrated marketing campaigns in support of strategic plan, campus master plan, and advancement campaigns
- Creation of public relations themes, narratives, and campaigns around academic quality and brand pillars
- Management of reactive media inquiries, hot-button issues, and campus controversies, collaborating with appropriate stakeholders
- Collaborate and coordinate across UMC, with MarCom managers, and with stakeholders on integrated campaigns that unify mission, brand, and voice
- Help research, write, and edit foundational communications (e.g., president’s report, fact book, impact report, Loyola Today news hub, Examens)
- Contribute to integrated marketing and comms around IDIEI, civil discourse, and the character of the University
- Advise and partner with school marketing and communications managers on external communications
- Collaborate closely with University social media to coordinate messaging and monitor threats and response
- Develop effective plans and protocols for strategic operational excellence.
- Manage direct report, Assistant Director of Internal Communication
- Collaborate and oversee editorial, production, cadence, and distribution of internal emails, newsletters; consult as needed
- Team closely with Assistant Director on rapid-response situations
- In consultation with the Assistant Vice President, work with the Assistant Director to develop integrated communications plans for proactive opportunities and issues responses. Support the Assistant Director in expanding communications efforts to include more proactive storytelling and comprehensive channels.
- Consult, advise, and support as needed; develop and complete annual performance evaluations.
Significant background, 5-8 years, in Public or Media Relations, Marketing, or related communications experience.
Well-versed in evolving media landscape and contemporary best practices and working knowledge of vendor tools like Cision, Businesswire, etc.
Proficient or in solid command of in Microsoft Office, including PowerPoint, SharePoint, Teams, Excel, etc., Zoom and others.
Working knowledge of social media channel deployment (Twitter, Facebook, Instagram, and LinkedIn), and Sprout Social or other social media management, distribution and monitoring or listening platforms.
Proven success in PR pitching and high-profile media placements; active media network with focus on regional and national news and higher education.
Ability to collaborate with various teams including advancement, UMC, Student Development, HR, President’s office, Provost’s office, deans, special events, Graduate and Professional Enrollment Management, etc.
Demonstrated project management skills and ability to manage various deadline-driven projects simultaneously.
Superior interpersonal skills and ability to coordinate activities productively with functions and units outside his/her/their own sphere of control to ensure successful communication of desired messages.
Sophisticated in people management and a passion for mentoring, career pathing, and professional development
High ethical standards and integrity required
Working knowledge of social media channel deployment (Twitter, Facebook, Instagram, and LinkedIn), Sprout Social or other social media management, distribution and monitoring or listening platforms.
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