Associate Director Of Growth Marketing

Full Time • Nashville, TN, United States of America

111,422 - 141,085 (Yearly) Added 1 week, 4 days ago

Summary

LOCATION

Franklin, TN—on-site, relocation assistance available, flexible schedules available

QUALIFICATIONS

6+ years of performance marketing experience in paid media and email marketing, 2+ years of leadership experience, familiarity with marketing tools (Google Analytics, SEMrush, etc.), strong analytical skills, E-commerce experience preferred.

RESPONSIBILITIES

Lead a team of 5 marketers, manage a significant paid media budget, develop marketing strategies, analyze campaign performance and provide optimization recommendations, foster a culture of creativity and experimentation.

INDUSTRY

Personal Finance and Education

SHORT DESCRIPTION

Lead a team in driving performance marketing strategies for Ramsey Solutions, focusing on customer acquisition and engagement across various channels.

Team: B2C business units- Live Events, Consumer Products, Ramsey Education, EntreLeadership

Location: Franklin, TN—on-site, relocation assistance available, flexible schedules available

A Little Bit About Us: You might know us from our founder and CEO, Dave Ramsey, who’s given no-nonsense money advice on the radio since 1992. Three decades later, Ramsey Solutions is a household name in personal finance, with a mission to change the toxic money culture for good.

Our Mission: Ramsey Solutions provides biblically based, commonsense education and empowerment that give HOPE to everyone in every walk of life.

Here’s a Taste of Our Benefits:

Health insurance (includes plans eligible for an HSA—with a company match up to $500!)
401(k) retirement plan with 4% match/company contribution
Annual wellness, counseling and grocery membership reimbursement
On-campus cafe with subsidized pricing for breakfast, lunch and coffee bar
Dependent care FSA
Tons of cultural activities, like weekly devotional, leadership development courses, Battle of the Bands, and one epic Christmas party!

Where and How You’d Work:

Ramsey Solutions Headquarters is located just outside of Nashville in Franklin, Tennessee. We value our strong, unified company culture because we believe the best work is done together. That’s why all of our team members work on-site under the same roof. But work-life balance is also important to us, so we offer flexible work schedules to take the stress out of appointments, family obligations and other needs that may pop up.

While every team member has a designated workspace (with an electronic sit-stand desk), our campus was designed to house a variety of unique work and play zones (e.g., quiet library space, coffee bar/lounge areas, recreational game zone, and outside/patio work and break areas).

What You’d Do in This Role:

In this role, you will lead a team of 5 Paid Media Specialists and Email Marketers, helping them grow their industry knowledge while achieving key business goals. You’ll manage a significant paid media budget across platforms like paid search, paid social, and paid display, driving impactful campaigns for four business units. Additionally, you’ll lead email strategy, managing large contact list sizes to drive engagement and deliver strong results across both paid and email marketing channels.

You’re Probably a Match If:

You have 6+ years of performance marketing experience, with a focus on paid advertising/paid media (paid display, paid search, paid social, PPC/Pay-Per-Click, programmatic), email marketing, search engine marketing (SEM), and/or a combination of experience, ideally in a B2C space.
You have 2+ years of leadership experience coaching a team member on how to level up foundational skills that help drive great customer connections.
You have experience working with marketing tools such as: Google Analytics/GA, Google Ads/Adwords, SEMrush, Klayvio, Google Data Studio, Ahrefs, Marketo, or similar.
You have demonstrated success in driving customer acquisition, conversion, and revenue growth through performance marketing channels.
You have an analytical mindset with the ability to analyze campaign performance data, identify insights, and make data-driven decisions for optimization.
You have E-commerce experience is preferred with major platforms such as BigCommerce, Shopify, Adobe, or Wix but is not required.
You have lead gen/customer acquisition experience is preferred but not required.

What Winning Looks Like:

Inspire and coach your team of performance marketers (paid media specialists and email marketers)
Craft performance marketing strategies that enhance brand awareness and loyalty by driving customer acquisition, conversion, and retention across paid advertising and email marketing channels
Prioritize understanding customer needs and behaviors to develop marketing strategies that genuinely resonate and create meaningful connections
Dive into campaign performance metrics, delivering insights and optimization recommendations
Foster a culture of creativity by encouraging the team to test new ideas and approaches, leveraging insights from experimentation to drive continuous improvement in our marketing strategies
Have a pulse on industry trends and emerging technologies, continuously seeking opportunities to improve marketing effectiveness and stay ahead of competitors
Oversee the marketing budget, ensuring optimal allocation of resources, regularly analyze performance benchmark reports to measure success and inform strategic decisions

Other Stuff to Know:

We’re looking for people who are passionate about our mission. This isn’t just a J-O-B. We experience resistance every day because what we believe is absolutely countercultural. We actually hate debt. We actually cut up our credit cards . . . like, for real. Some of us are still fighting our way out of debt, but we aren’t going back. If you don’t know much about Ramsey Solutions and our founder, Dave Ramsey, we encourage you to download the Ramsey Network mobile app and consume our content.

If Ramsey Solutions sounds like a workplace where you can get excited about Mondays, apply today. We can’t wait to hear from you!

EOE, including disability/vets

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