Associate Director Of Marketing And Communications (Digital Communications)

Job Title: Associate Director of Marketing and Communications (Digital Communications)
Functional Team: Marketing
Job Type: Full-Time
FLSA Classification: Exempt
Location: Hybrid in New York City (NY), Chicago (IL), Bay Area or Los Angeles (CA), Miami (FL)
Desired Start Date: April 1st, 2025
Direct Supervisor: Senior Director of Marketing and Communications

Who We Are

COOP is building a diverse movement of upwardly mobile first-generation college grads overcoming underemployment through digital skills and peer connections. We want to reignite our nation’s promise of upward mobility for those who strive to achieve a brighter future for themselves and their families—to ensure the American Dream is a reality for all. We connect un-/underemployed first-gen college graduates to one another—within cohorts and across “generations” of cohorts. By growing their peer professional networks, members of our community achieve upward economic mobility by building the skills and connections they need for the careers they deserve.

Our intervention for underemployed graduates has produced compelling wage outcomes for thousands of first-generation and low-income grads in New York, California, Illinois, and Florida.

Within 12 months of program completion, three-in-four COOP alumni are fully employed.

Learn more about COOP Careers’ here:

• https://coopcareers.org/mission
• https://coopcareers.org/impact

Our Workplace

COOP is an alumni-led organization where we bring our authentic selves to work every day. Over 60% of our staff members have been program participants which translates into a workplace that is mission-driven with deep connections to our community. Rooted in the core values that comprise our three pillars of Head, Heart, and Hustle, we approach our work with empathy, curiosity, and a shared sense of purpose.

Our teams span across NYC, Bay Area, Los Angeles, Chicago, and Miami. We come together virtually each month to create space for collective learning and professional development, and regionally in-person each month to build connections. We approach our shared mission of overcoming underemployment with resourcefulness and optimism while bringing fun to the challenge.

What You Will Do

As the Associate Director of Marketing and Communications (Digital Communications) at COOP Careers, you will shape and lead the strategic direction of the organization’s digital communications initiatives. You will oversee the organization’s digital presence, elevate brand visibility, and drive meaningful engagement across all owned platforms. Your work will include developing compelling content, executing email marketing campaigns, managing the organization’s website, and leveraging data analytics to optimize communications strategies.

Responsibilities

Execution (45%)

• Manage technical aspects and day-to-day operations of COOP’s email marketing platforms and customer relationship management software
• Design, test, and optimize responsive HTML email templates
• Build targeted audience segments based on email behavioral data and CRM attributes
• Ensure quality control (i.e. writing, proofing, voice, and execution) for all email communications
• Manage and update website content, ensuring accuracy, relevance, and timeliness
• Manage third-party tools and integrations, such as content management systems (CMS), e-commerce platforms, and plugins
• Oversee the design and functionality of the website, making improvements as necessary
• Collaborate with cross-functional teams to support integrated communication efforts including SMS, email, web, and other owned media

Optimization (25%)

• Build and optimize landing pages and forms to support both inbound and outbound marketing campaigns
• Collaborate with internal IT department to develop ways to integrate communications and data into CRM
• Stay up-to-date on new technologies, online communications systems, and digital strategies to help move COOP to the cutting edge of digital communications
• Monitor website performance, including site speed, uptime, and security, and implement solutions to address issues that might arise
• Optimize website for SEO, ensuring content is structured for search engine visibility
• Analyze website analytics to track user behavior and recommend improvements
• Ensure the website is responsive and mobile-friendly across all devices

Strategy and Planning (20%)

• Lead marketing team in creation and implementation of digital marketing strategies
• Collaborate with cross-functional teams to develop and implement SMS and email campaigns; website audits
• Develop and ensure streamlined workflow and approval processes for digital communications campaigns
• Utilize data analytics to measure the effectiveness of digital campaigns, making data-driven decisions for optimization including email, text, and web

Team Management (5%)

• Develop standard operating procedures for digital communications
• Train staff on appropriate digital communications strategies and tactics
• Collaborate with the IT department and outside vendors regarding the development and management of our customer relationship management (CRM), email marketing, text messaging, and website software and platforms
• Lead projects for website redesigns or upgrades as needed
• Mentor a team of digital communications professionals, providing guidance and support
• Make decisions in the absence of the Senior Director of Marketing and Communications

Other (5%)

• Provide copywriting and proofreading support for other digital communications including, but not limited to, curriculum within the Brightspace LMS, decks, and other tasks as assigned

Who We Need

The ideal candidate will bring expertise in designing and deploying communications using professional email software, such as iContact, Luminate Online, Salesforce, Salesforce Marketing Cloud, Salesforce Marketing Cloud Account Engagement (formerly Pardot), or RENXT. You will also be adept at building complex, segmented audiences and workflows to maximize the impact of digital campaigns.

Required Qualifications

• 7+ years of relevant experience with a focus on digital communications
• Proficiency with Salesforce Marketing Cloud, MCAE (formerly Pardot) or other comparable email CRM required
• Knowledge of HTML and CRM systems for email campaign building, segmentation, and testing
• Willingness to learn about, or direct experience, managing a website; Squarespace experience a plus
• Excellent written communication, proofreading, and copywriting skills with an eye towards content development and graphic design
• Ability to work independently, lead by example, make decisions, and motivate and influence positive behaviors

Preferred Qualifications

• Proficiency in email marketing software and hands-on experience coding emails in HTML.
• Proven ability to collaborate with various departments to generate strategies, messaging, creative development (including copywriting and design), and deployment for:
  • Annual, monthly, and ad hoc email campaigns
  • Website updates
  • SMS campaigns
• Strong project management skills to oversee multiple digital marketing initiatives simultaneously.
• Preference for candidates based in New York City or the Bay Area

Who You Are

• Mission Driven - Deeply committed to COOP’s mission and values.
• Initiative and Results Driven - Adept at identifying growth opportunities and challenges for small businesses by analyzing their online presence and aligning COOP cohorts to address needs and drive expansion. A proactive self-starter with a customer-focused mindset.
• Strategic Thinker - capable of implementing plans with assertiveness and clarity.
• Collaborator- An effective communicator who provides timely, professional support and feedback to teammates, fellows, alumni, captains, clients, and HQ staff. Excellent at building relationships and collaborating with others; a true team player.
• Adaptability- Adapt and respond to change effectively; proactively seeks opportunities to be supportive of change and serve our mission.

What We Offer You

COOP Careers believes it is mission-critical to hire, retain, and motivate highly-qualified, passionate, dedicated professionals and is committed to providing a fair and comprehensive compensation package, which includes:

• Base Annual Salary: $85,000- $95,000 (commensurate with experience)
• A generous and flexible vacation policy, including holidays and office closures for Wellness Weeks the last week of December and first week of July
• 100% employer-funded comprehensive medical, dental, and vision coverage for you (80% employer-funded coverage for dependents)
• Flexible spending account benefits (healthcare, dependent care, and commuter)
• 401(K) retirement plan and 4% employer match - eligibility to participate after one year of service

Hybrid Working Policy

COOP’s hybrid workplace strikes a thoughtful balance between at-home flexibility and in-person chemistry. Regular shared experience in person (structured and spontaneous) will enhance collaboration, strengthen existing relationships, and forge new ones within and across teams. Intentional, casual, and joyful moments together will infuse our culture with the sense of community that makes COOP unique and powerful and will collectively push us toward our shared purpose.

Currently, all COOP team members are working remotely and attending a once-a-month in-person coworking and team-building day at our co-located space in lower Manhattan (Civic Hall, 124 E 14th St, New York, NY 10003) for NYC team members and in San Francisco (Swissnex, San Francisco Pier 17, The Embarcadero Suite 800, San Francisco, CA 94111) for Bay Area team members or a mutually convenient coworking location for our Los Angeles, Chicago, and Miami team members.

Residency Policy

All employees must reside within commuting distance (approximately two hours) of a COOP Program site located in the following cities: Chicago, Los Angeles, Miami, New York, Bay Area, and within the states of CA, CT, FL, IL, IN, NJ or NY.

Diversity, Equity, and Inclusion

COOP provides equal employment opportunities (EEO) to all employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or genetics. We seek to build a diverse staff representative of the communities we serve. All qualified applicants are strongly encouraged to apply.

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