Associate Director, Social
LOCATION
Hybrid work model with offices in major cities including New York, Chicago, San Francisco, Manchester, UK, and London, UK.
QUALIFICATIONS
Minimum 6 years of experience in health, biotech, or pharmaceutical social media; strong understanding of organic and paid social media; proven success managing and mentoring junior team members; familiarity with FDA/FTC regulations; prior client service experience in an agency environment.
RESPONSIBILITIES
Manage social strategy and content planning, oversee content timelines, mentor team members, collaborate with internal teams for measurement and analytics, innovate social programs, and serve as a trusted advisor to clients.
INDUSTRY
Healthcare Marketing and Communications
SHORT DESCRIPTION
Seeking an Associate Director of Social Media to drive client social strategies and enhance audience engagement through innovative approaches in healthcare marketing.
- Maintain and Evolve Social Platform Expertise: Counsel clients and internal teams on best practices for overall social strategy, displaying an in-depth understanding of the functionality, formats, and emerging trends in platforms and social content across Facebook, Instagram, TikTok, X, LinkedIn, Pinterest, Snapchat, YouTube, etc. Strong understanding of the nuances of organic and paid efforts on social channels.
- Social Content & Channel Management: Be a steward of content timelines and review processes to ensure timely and efficient approvals. Oversee and support coordination of feedback between clients and account teams. Serve as reviewer/approver on social publishing and community management to ensure flawless overall management of client’s channels.
- Team Mentorship & Oversight: Cultivate growth of Associates and Managers on the social team through strategic counsel, coaching, and mentorship.
- Results & Measurement-Oriented Thinking: Partner with our in-house measurement team of data scientists and analysts to determine KPIs for campaigns, provide campaign insights, drive results, enhance performance and inform future content strategy.
- Innovate on the Tried-and-True: Identify new areas/opportunities for social and develop/maintain relationships with social platform representatives to keep your finger on the pulse of what’s to come. Brainstorm, conceptualize and present new social media and digital programs/plans for the client rooted in a combination of business objectives, audience insights, and platform expertise.
- Be a Trusted Advisor: To your clients, colleagues, and teams. Whether it’s contributing to a new platform POV or helping with social media issues management, you educate teams on the nuances and implications of decisions before they’re carried out on social.
- Our Company values – Best Together, Impact-Obsessed, Excellence Expected, Evolve Always and Accountability with an “I” – really speak to you.
- You are adaptable, resilient, and OK with adjusting your scope, responsibilities, and focus as we grow. When things change, so do we. We’re always evolving.
- You are proactive, driven, and resourceful with strong prioritization skills and a desire to dive into the data.
- You are a highly organized self-starter, able to work independently and under tight deadlines.
- Minimum 6 years of experience, ideally in health, biotech or pharmaceutical social media
- Demonstrated understanding of the intricacies and implications of executing organic and paid social media content across a variety of channels, including but not limited to Facebook, X, LinkedIn, YouTube, Pinterest etc., with the ability to develop and present strategic social plans that best meet client objectives
- Highly organized, mindful of deadlines, able to multi-task and proactively deliver high quality work under limited supervision
- Demonstrated experience using social monitoring and other measurement platforms; strong analytical and problem-solving skills
- Client service experience, preferably in an agency environment; experience collaborating effectively internally and externally as part of an integrated team
- Proven success managing and mentoring junior team members
- Understanding of the FDA and FTC regulations guiding social media efforts for biotech and pharma clients
- Ability to grow social media business (with current social, PR or marketing clients) and participate in occasional new business pitches
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