Associate Director, Social Media & Creative Content (Baseball) in Nashville

The Associate Director, Social Media & Creative Content (Baseball) is a part of the Athletic Communications Team within the Communications and Marketing team at Vanderbilt University, will oversee the social media and content creation focused on Vanderbilt Baseball. This role collaborates closely with team members on the Athletics Communications, Baseball staff and other stakeholders to ensure effective content capture, distribution, and alignment with broader organizational goals and strategies. With a focus on adaptability and innovation, this role is a key player in enhancing the storytelling and engagement across multiple platforms. This position collaborates closely with the Associate Director for Baseball media relations, and internal and external partners.

This role is responsible for the creation and distribution of engaging social media content, tracking issues and monitoring results with a focus on Vanderbilt Baseball. This role requires frequent work during nights and weekends as well as some holidays. This role also does require the ability to report to work in-person on the Vanderbilt University campus, attend games (home and away) and assist with special events.

The Communications and Marketing team at Vanderbilt is a dynamic and deeply collaborative group. The division, with all of its departments and sub-teams, serves as the institution-wide center of excellence for communications and marketing, developing and executing strategies that inform, engage and inspire others to participate in Vanderbilt University’s global academic and research mission. The division is a key strategic adviser and partner for other divisions in the university, providing comprehensive plans and thoughtful analysis on messaging opportunities and constraints. The Communications and Marketing team continuously seeks innovative solutions to new and emerging challenges in order to deliver results at scale to advance the larger mission, values and priorities of the university.

Duties and Responsibilities:

Executes the team’s digital content strategy, including day-to-day operation and management of Vanderbilt University Athletics’ priority social media platforms with a focus on Vanderbilt Baseball.
Create and develop engaging and relevant content across Vanderbilt Baseball social media accounts.
Work closely with marketing, visual media, graphic design, brand engagement, and other departments on integrated marketing campaigns, including efforts around fan engagement, brand awareness, advertising, and more; manage relationships with outside partners such as IMG and Fanatics as they pertain to social media.
Use the latest social media measuring and monitoring tools to analyze data and recommend tactical changes, including overseeing the timely and thorough delivery of reports and metrics as needed.
Track issues and risks via social media monitoring tools, as well as handling sensitive and/or highly visible issues, requiring a high degree of discretion and sound judgment. Coordinate 24/7/365 social media monitoring and responses, this responsibility rotates on a schedule and may include nights and weekends.
Stay abreast of emerging social media trends and platforms and make recommendations to leadership to adjust strategies and tactics as appropriate. Communicate effectively about the role social media plays in the larger communications plan for a department, school, university, team, and brand.
Communicate and collaborate effectively with a wide range of audiences—including faculty, students, leadership, staff, alumni, suppliers, fans, and agencies thinking creatively and pragmatically with a willingness to consider many options, problem solve and take directives as necessary.
Efficiently and effectively manage multiple, complex, and results-oriented projects with quick turn-around requirements.
Demonstrate understanding of the university’s mission, values, goals and priorities and an ability to ensure that all are considered in developing communications strategies.
Demonstrate a commitment to equity, diversity, and inclusion and the importance of equity as an organizational operating principle.
Work outside regular business hours as needed to meet project deadlines.
Travel is required. This position travels regularly with throughout the Vanderbilt Baseball season (including SEC conference, NCAA Tournament, and special events)
Perform other relevant duties as assigned including assisting with content creation and social media for other sports as needed.

Qualifications

A bachelor’s degree in communications, public relations, marketing or related fields is necessary .
At least 3 years of experience in social media management, content creation or related field, with a track record of success in online communications is necessary.
Experience in social media strategy including content planning, content creation, publishing, data reporting, and day-to-day social media management is necessary .
Strong written and verbal communication skills are necessary.
Proven expertise in using Adobe Creative Suite for photo and video editing is strongly preferred.
Basic knowledge of photography and videography is necessary.
Familiarity with Sony equipment is preferred.
Experience working with collegiate or professional athletics is preferred.
Exceptional flexibility and adaptability in rapidly changing environments.
Ability to work collaboratively in a team-oriented setting.
Proven project management skills, particularly in a fast-paced, deadline-driven environment.
A keen understanding of current trends in social media and content creation.
Willingness to pivot strategies and tasks to meet evolving team goals.

Vanderbilt is a community of talented and diverse staff & faculty!

At Vanderbilt University , our work - regardless of title or role - is in service to an important and noble mission in which every member of our community serves in advancing knowledge and transforming lives on a daily basis. Located in Nashville , Tennessee, on a 330+ acre campus and arboretum dating back to 1873, Vanderbilt is proud to have been named as one of “America’s Best Large Employers” as well as a top employer in Tennessee and the Nashville metropolitan area by Forbes for several years running. We welcome those who are interested in learning and growing professionally with an employer that strives to create, foster and sustain opportunities as an employer of choice through:

Working and growing together as a community of communities... we are One Vanderbilt .
Providing a work environment where every staff and faculty member can be their authentic and best self , while providing the resources and opportunities to learn and grow.
Encouraging development, collaboration, and partnership both internally and externally while fostering the value that every member of the Vanderbilt community can lead and grow regardless of title or position.

We understand you have a choice when choosing where to work and pursue a career. We understand you are unique and have a story. We want to hear it. We encourage you to apply today so that you might become a part of our story.

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Vanderbilt University has made the health and safety of our students, faculty and staff and our surrounding communities a top priority. As part of that commitment, the University may require employees to comply with any testing or health and safety measures which the University may require.

Commitment to Equity, Diversity, and Inclusion
At Vanderbilt University, we are intentional about and assume accountability for fostering advancement and respect for equity, diversity, and inclusion for all students, faculty, and staff. Our commitment to diversity makes us who we are. We have created a community that celebrates differences and lets individuality thrive. As part of this commitment, we actively value diversity in our workplace and learning environments as we seek to take advantage of the rich backgrounds and abilities of everyone. The diverse voices of Vanderbilt represent an invaluable resource for the University in its efforts to fulfill its mission and strive to be an example of excellence in higher education.

Vanderbilt University is an equal-opportunity, affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran, or any other characteristic protected by law.

Please note, all candidates selected for an offer of employment are subject to pre-employment background checks, which may include but are not limited to, based on the role for which they have been selected: criminal history, education verification, social media review, motor vehicle records, credit history, and professional license verification.

Associate Director, Social Media & Creative Content (Baseball)

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