Associate Director, U.S. Bavencio Marketing

Work Your Magic with us! Start your next chapter and join EMD Serono.

Ready to explore, break barriers, and discover more? We know you’ve got big plans – so do we! Our colleagues across the globe love innovating with science and technology to enrich people’s lives with our solutions in Healthcare, Life Science, and Electronics. Together, we dream big and are passionate about caring for our rich mix of people, customers, patients, and planet. That's why we are always looking for curious minds that see themselves imagining the unimaginable with us.

United As One for Patients, our purpose in Healthcare is to help create, improve and prolong lives. We develop medicines, intelligent devices and innovative technologies in therapeutic areas such as Oncology, Neurology and Fertility. Our teams work together across 6 continents with passion and relentless curiosity in order to help patients at every stage of life. Joining our Healthcare team is becoming part of a diverse, inclusive and flexible working culture, presenting great opportunities for personal development and career advancement across the globe.

The Associate Director, U.S. BAVENCIO Marketing, is a crucial role within the commercial team and will be responsible for developing and executing key strategies, programs, and tactics to support the commercial success of BAVENCIO. This requires possessing the ability to rapidly develop deep therapeutic area insights and an understanding of the urothelial carcinoma (UC) market as well as key attributes of BAVENCIO to help position the product appropriately in a competitive and dynamic market.

This role will involve cross-functional collaboration, project management skills, and require the selected individual to become a champion for the brand both internally and externally. This position reports to the Director, Brand Lead of BAVENCIO Marketing and will work in close partnership with the broader U.S. Oncology Marketing Team.

Location: Onsite requiring 3 days in the office. The office is located in Boston, MA (Seaport area).

Your Role
Responsibilities:

• Lead annual HCP strategic planning and develop tactical plans for key market-shaping and branded activities, determine budgets, timelines and metrics for program success to ensure brand launch success in collaboration with cross-functional and vendor partners
• Own the tactical development, execution and measurement of HCP personal and non-personal promotion for HCP and nurse audiences
• Own relationship with HCP Media/Digital Agency of Record and oversee strategy and execution, including targeting strategy, media asset development, and media KPI reporting and optimization
• Evolve data/insights-driven omnichannel strategy and planning, including building out HCP journeys, developing personalized story flows for HCP engagement, executing omnichannel-driven engagement, and measuring performance
• Work cross-functionally to develop a detailed KTL engagement strategy and plan; lead marketing-driven programs involving partnership with KTLs
• Oversee strategic direction for HCP congresses, including identification and execution of event sponsorships, symposiums, and exhibit and conference material development
• Support the development and execution of speaker bureau and other peer to peer educational programs directed at HCPs at congresses, lunch and learns, dinner programs, and digital execution; lead creation of all content associated with peer to peer programs including speaker decks and invitations
• Work with Portfolio Marketing to manage HCP & Nurse resource printing and fulfillment in the portal (details, inventory, downloads)
• Work with internal and external partners to define success metrics and analyze performance of marketing programs on an ongoing basis, ensuring plans are optimized as needed to improve impact, and develop recommendations for future plans
• Partner with sales training and sales leadership to optimize the development and utilization of personal promotional materials and ensure materials are appropriately rolled out to field teams at both new hire and POA meetings
• Deliver field force training and communications as needed, ensuring they have the knowledge and resources to effectively represent brand positioning and messages
• Engage with the global marketing team to ensure alignment and appropriate US pull-through; lead integration of global UC HCP campaign into US materials
• Collaborate with broader oncology marketing team to ensure strategic alignment and execution across the EMD Serono oncology portfolio
• Ensure legal/regulatory compliance and medical accuracy of all marketing tactics
• Manage agency partner relationships, workflows, and related expense budgets
• Manage owned budget line items on an ongoing basis and ensure spend and gating are reconciled on time & accurately
• Participate in regular field rides and share appropriate insights back with team
• Other duties as assigned

Who You Are
Minimum Qualifications:

• BA/BS degree required
• 7+ years (or 4+ years with advanced degree) proven experience in pharmaceutical (preferred) and/or healthcare industry brand marketing
• Prior in-line or equivalent U.S. HCP marketing experience, with 4+ years in a product manager role strongly desired
• Ability to travel up to 30%

Preferred Qualifications:

• Understanding of US Oncology landscape including Community Oncology and Academic Oncology dynamics, GPOs, Payer landscape, Specialty Pharmacy stakeholders
• Experience across multiple promotional channels (Personal, Non-Personal, Patient Marketing)
• Demonstrated ability and eagerness to work in a fast-paced environment, striving for excellence in everything you do, alongside a team that is driven by improving the lives of patients
• Proficient in digital marketing, omnichannel, and media tactics directed towards HCPs
• Successful track record in understanding the U.S. regulatory environment and navigating the MLR review process
• Proven project and vendor management skills including budget management, planning, prioritization, objective setting, and logistics execution
• Adept in expense budget planning, tracking, and ROI measurement
• Excellent communications skills with an ability to efficiently and productively communicate both orally and in writing; track record of effective and influential presentations to external and internal stakeholders
• Proven ability to lead and collaborate with cross-functional teams
• Results-oriented, exhibits leadership skills, and ability to influence and motivate without authority
• Strong analytical, problem solving, and strategic thinking skills
• High ethical standards and personal integrity
• Proficiency with Microsoft Word, PowerPoint and Excel; experience with Veeva Vault and PromoMats preferred
• Customer-facing experience

What we offer: We are curious minds that come from a broad range of backgrounds, perspectives, and life experiences. We celebrate all dimensions of diversity and believe that it drives excellence and innovation, strengthening our ability to lead in science and technology. We are committed to creating access and opportunities for all to develop and grow at your own pace. Join us in building a culture of inclusion and belonging that impacts millions and empowers everyone to work their magic and champion human progress!

Apply now and become a part of our diverse team!

If you would like to know more about what diversity, equity, and inclusion means to us, please visit https://www.emdgroup.com/en/company/press-positions.html